Communications
Written by Robert Grover, Staffbase.com. At the start of 2017, we talked about how internal communications is a field that requires constant rethinking. With that thought in mind, we’ve gone back to the drawing board and come up with 18 new ideas for making improvements in this crucial area. 18 is no small number, so, in the interest of speeding things
Written by Robert Grover, Staffbase.com. Each new year sees the publication of countless lists and blogs featuring instructions and magic formulas which business communicators are implored to adopt lest they lose the ear of their internal audience. But commonsense advice doesn’t change with the calendar. When it comes to internal communication in today’s workplace, what was important last year remains
Written by Greg Shove, SocialChorus.com. Today, we consume information and entertainment at lightning speed. We’re hooked on snackable media like YouTube, Instagram, and our favorite news apps. And while this is happening, more, and more workers are remote and disconnected from corporate headquarters. How do we communicate in this world of new expectations and low employee engagement? Leadership Is Changing
Written by David Grossman, YourThoughtPartner.com. We’re often asked what qualities the most effective leaders have when it comes to communicating effectively. Through our quantitative research of more than 750,000 leaders and employees inside some of the world’s leading organizations, and in the many focus groups we conduct every year, we’ve identified 11 attributes that matter most. The Top 11 Attributes
A new study released at the Engage16 annual workforce communications conference last week revealed that 2 out of 3 corporations are investing in employee communications technology. What took them so long? Every CIO and internal communications professional we speak with complain that getting employees to read internal communications has been extremely difficult for a number of years. Studies consistently report that over 50%
New research shows that only 19% of employees globally think their employee experience and image of their company matches up with the external brand image. According to a report by Weber Shandwick, the global public relations firm, less than a fifth of employees feels there is strong alignment between their employer’s external image and the actual reality and personal experience
If you look back on your working life, what memories stand out? Chances are you’ll remember specific moments that have come to define how you feel about a particular role or organisation. We remember these moments so vividly because of what psychologists call the peak-end rule. When we review an experience after the event, we tend to focus on
Written by Elizabeth Baskin, Tribe. It’s easy to forget about all those people out there in home offices. For those whose major interaction with colleagues in the corporate office is email and the occasional conference call, engagement may not be as high we’d like. By not being physically present, they miss out on a lot of relationship building that happens
Written by Rachel Medanic, Talk Social to Me. If you lead Internal Communications or IT at your company, you likely have been watching recent developments in collaboration technology. Collaboration for the enterprise is expected to be a $49b market by 2021. The number of companies vying for that market (enterprise social networking being the heaviest category of spend) continues
Written by Matt Brannon, Gravity Digital. Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. If your business does not have a marketing specialist
