Tag: communication strategy

Written by Cindy Crescenzo, CrescenzoCommunications.com. The good news about being a communicator is that there are so many ways to collect all kinds of data these days. The bad news … if you collect it, you’ve got to do something with it. Often times, we end up with that sinking feeling and we say to ourselves, “What did I just

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Written by Hellen Deverell, Alive! Often the perception of internal communication is far from where we want it to be. But with large numbers of IC pros not a member of any professional body or investing in CPD, is it any wonder*? Developing our credibility needs to be a priority for IC pros, and here are our top seven tips for doing

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Written by Amir Ameri, Beekeeper. Though today’s consumer digital communications tools are designed to be the ultimate data mines, businesses can’t afford to take data security risks when it comes to internal communications. With personal data being an increasingly profitable commodity, the tracking of online activity is occurring on an unprecedented level. In this context, it’s never been more important

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Do you ever leave a conference chock full of ideas and new contacts? After Advanced Learning Institute’s 5th Annual Strategic Comms Conference, I certainly did! If you missed it, check out some awesome nuggets (and sorry if you get a serious case of FOMO):   “Learn your employees’ love language.” – Speaker from Pernod Ricard What a great reminder to

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Written by Mike Hatcliffe, RockDove Solutions. Brands exist in what some describe as the ‘Age of Doubt’. Brand emergencies have increased in frequency. Crises occur more often. The escalation from troublesome issue to major threat evolves more quickly than ever. The new uncertain world for brands is explored by Brian Kelly, an experienced former CMO and, more recently, founder of

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Written by Mike Hattcliffe, RockDove Solutions. Thanks to the Wall Street Journal, we got a fascinating glimpse of the behind the scenes response at Southwest Airlines in the immediate aftermath of the terrifying and tragic incident on April 17th, 2018 when an engine failed causing the death of a female passenger and endangering the lives of the entire load of passengers

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To be best-in-class we must think about standard operating procedures. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena. The best place to start is to have a common messaging methodology, which allows staff to be more efficient and deliver a better work product. At the same time, leadership

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Change the landscape of your Internal Communication with metrics from your key digital channels – intranet, email, social and video. As an internal communicator you know the value of measurement. However, less than 50%* of senior internal communications managers believe their team have the digital and technological skills needed. Measuring communications across your channels doesn’t have to be difficult or

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Written by: Gregg Apirian, Managing Director of Vignette The Difference Between A Strategy and Tactics Let’s begin with a scenario. You are an HR or internal communications professional, and you have been tasked with communicating something important to the employees you serve. You think the best way to communicate this information is through a poster that will be hung up

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