storytelling communications

How to Craft a Story With Your Internal Communications Data

Written by: Charong Chow, SocialChorus When you present your internal communications findings to the executive team, are you crafting compelling stories that incorporate data? Storytelling and data make a great match. Without storytelling, your data are just raw numbers and some survey results. Storytelling adds context to data when you present to your organization; it

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How To Take The “Corporate” Out Of Corporate Storytelling

Written by: Jason Anthoine, Audacity Stories are Powerful They can captivate audiences, inspire empathy and understanding, forge new connections, and compel others to take action. Stories also have the power to change the hearts and minds of your employees, customers, stakeholders, and leaders, making them incredibly effective tools for transformation and growth. As leaders and

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How to Make Purpose the Heart of Every Internal Communications Best Practice

The goal of investing in any communications and engagement technology is obviously to communicate better and increase engagement. But organizations should understand that any platform, no matter how advanced, will only be as meaningful as the content it contains. That’s why the one quality all successful best practices in Internal Comms have in common is

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Your Brand Storytelling Checklist: Everything You Need to Craft Your Brand’s Story

Written on BrandTrust.com. On the first day of her high school journalism class, Nora Ephron’s teacher gave the class an assignment. The students were to write the lede of a news story, adapted from the following information: Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire school faculty will

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