Blog

Written by: Gregg Apirian, SocialChorus For most companies, the customer comes first. Employees work hard every day to improve the customer experience — from brand perception to advancing products and services to delivering timely and valuable customer service. These hard-working employees are the brains and glue that hold the customer experience together and, in many cases, push it forward. Take

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$600 OFF regular registration rates for select 2019 conferences. Use promo code “2019BestRate” by 12/31/2018. Advanced Learning Institute conferences provide you with open, interactive discussions on key issues, emerging trends and best practices by bringing together professionals from leading organizations providing you with real examples and strategies to concur your biggest challenges. Upcoming 2019 conferences 1. 6th Annual Strategic Internal

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Written by: PoliteMail Software Often articles and how-to guides about internal communications will offer a piece of advice like “identify the KPIs that work best for your organization,” but don’t specify exactly what those KPIs or metrics should be. There’s a good reason for that: Different types of organizations have different goals, and thus most likely have different needs when

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Written by: Geoff Ables, C5 Insight It’s a question we hear all the time: “why do I need to track my activities in our CRM solution?” And it is often accompanied by other questions like, “why do we need to have a goal about the number of activities we’re tracking?” and, “for that matter, why do I have to use

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Written by: Jason Anthoine, Audacity Stories are Powerful They can captivate audiences, inspire empathy and understanding, forge new connections, and compel others to take action. Stories also have the power to change the hearts and minds of your employees, customers, stakeholders, and leaders, making them incredibly effective tools for transformation and growth. As leaders and communicators, it’s our job to

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Written by: Gabriel Sanchez, First 5 LA “I know Kung-Fu!” That is one of my all-time favorite movie lines. And just as Neo in “The Matrix” mixed and matched martial arts moves as he sparred with Morpheus after uttering that line, professional communicators must also be agile in blending different public relations and marketing approaches in order to be effective.

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Written by: Roy Browning,  JMC Brands “You know what you should do…” Have you ever heard that phrase from someone? I bet if you’re anything like me, you either listened to or rebuked those words depending on who it came from. That super successful friend that you’ve always wanted to be like said those words and you jumped all over

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Written by: Charong Chow, SocialChorus Modern communications are more than just email blasts.  In our last installment, Shel Holtz of FIR was talking with Jana Dawson, Director of Corporate Communications, and Jaycee Breese, Corporate Communications Representative, at Westar Energy in Kansas City, Missouri. They were discussing the difficulties of reaching over 2,400 employees out in the field, and how to

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Written by Scott McDowell, Tribe Pictures. In a recent interview with Ethan McCarty, the CEO of Integral Communications, Tribe CEO Vern Oakley was asked about the link between authenticity, trust, and the bottom-line: I believe the leadership, particularly the CEO, becomes the lightning rod for trust. You only have to think of companies like Wells Fargo or United Airlines or Uber

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Written by: Julia Felton, Lead Change No leader sets out to lead an ineffective team. In fact many leaders invest a lot of time and energy agonizing over how to create the perfect high-performance team that works effectively and consistently delivers results. However, there is a problem. Many of the strategies leaders have adopted to improve teamwork, while well-intentioned, are

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