Tag: government communications

Welcome to the fishbowl! Life as government communicators involves a higher responsibility to transparency and honesty than working in the private sector. We work for the public. And the public, including the media, has the absolute right to scrutinize our work. It’s a right they exercise frequently. Recognizing that truth is sacred; that providing public information is an essential civil

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Government communications is often a thankless profession in today’s world of government’s mistrust of media and media’s mistrust of government. Standing in front of an agency to communicate a message in an informative and transparent way can feel like you have a target on your chest. Who’s aiming to “getcha” next? But if you are a member of the National

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Joining us at the 5th Annual Government Employee Engagement & Internal Communications Strategies training are over 10 professional internal communicators who will be leading interactive workshops and engaging sessions over the 3-day event.  A few of them sat down with us to answer some questions on why they are passionate about internal communications and what you can expect to learn

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Written by Maddie Ecker, AgencyChief.com. Social media trends are, in a word, ephemeral. Just when you think you’ve finally locked down how to properly use Snapchat filters, the platform changes. Despite the ever-evolving landscape of social media, we took a look at the top five trends that will undoubtedly dominate the back half of 2018. 1. Video Content is King 

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Written by John Boyle, ICF.com. When it comes to finding a survey research partner, make sure you ask these questions. The survey research field is evolving and expanding at a rapid rate. On the one hand, emerging technologies and methods promise faster and more cost-efficient methods to gather that information; on the other, however, there’s still much we need to

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Written on ICF.com. Results show that federal agencies face an uphill battle—but not an impossible one. What does digital transformation mean for government agencies? And how can they achieve it in the context of the unique challenges they face? This kind of sea change is no longer a luxury, but a critical component for increasing efficiencies, reducing costs, and achieving

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Written by Ally Sherman, Chief. Facebook has been in the news for some problematic issues. Recent scandals around “fake news” and the misuse of data have many wondering about the platform’s credibility and asking what impact this has on, well, everyone. Despite this, Facebook remains one of the biggest players in the social media game with nearly 2 billion usersand

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With CHIEF being right here in the heart of DC, of course we’re always thinking about politics. While we are strictly a non-partisan shop, that doesn’t mean we can’t learn things from the “industry” of our city. And as a former political staffer, this is a topic near and dear to my heart. Let’s go on a trip through the email marketing

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You’ve experienced this before: You subscribe to your favorite store’s email and get a message that features the greatest pair of shoes you’ve ever seen. You click the link that leads you to their website. Then, you see the price tag and think, “The shoes are great, but not that great.”Over the next couple of days, the shoes follow you

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  With so many channels and services available, it’s often difficult for government agencies to determine the best way to reach their constituents. At the 2018 Granicus National Summit, we asked three public servants to explain how their agencies chose a digital path forward that effectively engaged their citizens. Our speakers included: Chip Harman, Content Strategy Manager at the Department

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