You’ve seen the acronym, SMART for communication objectives, right? It’s not so much a demand as it is a guide, a how-to for creating a good objective. It’s also how you set the stage for effective measurement in communications, and in pretty much every other endeavor. The key is to have a clear idea of what you’re trying to accomplish.
Written by Siv Rauv of Elcom Measuring your intranet is critical for the success of your platform. Using data that reflects how employees use your intranet, what they feel about it and how the intranet impacts your organization is the best way to deliver a modern, relevant channel which will keep on improving. Having a robust intranet metrics strategy and