Marketing

Creating Video Content for Social Media: The Top 3 Mistakes to Avoid

Creating Video Content for Social Media: The Top 3 Mistakes to Avoid

February 27, 2019 By Meredith Duhaime  |  Brightcove In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood various social channels on a daily basis. So, how can you deliver top-notch social videos that drive followers to engage

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4 Key Steps Toward Successful Marketing Communication In 2018

Written by Masters In Communications.org  In our hyper-technological world, communication methods change at an incredibly rapid pace. First there was email, then message boards, then instant messaging, then MySpace and Friendster, and now Facebook, Instagram, chatbots, Netflix, and dozens of other communication methods. There are always new technologies, and new ways for people to interact

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Real Ways Your Organization Can Make The Most of Facebook’s Algorithm Change

Written by Ally Sherman, Chief. Facebook has been in the news for some problematic issues. Recent scandals around “fake news” and the misuse of data have many wondering about the platform’s credibility and asking what impact this has on, well, everyone. Despite this, Facebook remains one of the biggest players in the social media game

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Don’t Skip This Blog Post and Other Obnoxious Subject Lines: They Work!

With CHIEF being right here in the heart of DC, of course we’re always thinking about politics. While we are strictly a non-partisan shop, that doesn’t mean we can’t learn things from the “industry” of our city. And as a former political staffer, this is a topic near and dear to my heart. Let’s go on a

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Internal/External Brand Perception

New research shows that only 19% of employees globally think their employee experience and image of their company matches up with the external brand image. According to a report by Weber Shandwick, the global public relations firm, less than a fifth of employees feels there is strong alignment between their employer’s external image and the

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The Transition of the Chief Marketing Officer to the Chief Growth Officer-It’s the Real Thing

Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight

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roadmap

The Roadmap: How to Start and Plan a Digital Marketing Strategy

Written by Matt Brannon, Gravity Digital. Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. If your business does

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What Healthcare Marketers Need to Know About Millennials

By Anne Carrie, Gravity Digital. According to the US Census Bureau, Millennials (ages 18-34) are now the nation’s largest generation, having surpassed the baby boomers (51-69). This so-called “drive-thru” generation has grown up using smartphones, going to Starbucks, and ordering Netflix from their Ipads. It is the age of on-demand, and there is the expectation

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