Marketing

New research shows that only 19% of employees globally think their employee experience and image of their company matches up with the external brand image. According to a report by Weber Shandwick, the global public relations firm, less than a fifth of employees feels there is strong alignment between their employer’s external image and the actual reality and personal experience

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Written by Matt Brannon, Gravity Digital. Many businesses are missing out on new customers because they are intimidated or confused about digital marketing strategy. It’s true, with a million tools, channels and tactics that change almost daily, it can be hard to know where to spend your time, money, and energy. If your business does not have a marketing specialist

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Is our strange fascination for mobile games and augmented reality something we are authentically pursuing as disciplined consumers — or are we actually being consumed? We like to think we’re disciplined consumers but if we don’t find time to unplug and look around, we may wake up and realize we’ve become victims of an extremely addictive and lucrative game. Pokémon GO has

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Written by Molly Kittle, Vice President, Strategic Services, Bunchball The 5 Key Intrinsic Motivators of Employee Engagement from Bunchball   Every manager craves a highly committed, motivated workforce. When workers are engaged, business performance is better, customer satisfaction scores rise and ultimately, revenues increase. But keeping employees engaged isn’t easy – particularly in today’s distracted and fragmented workplace. Boilerplate training

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Don’t just engage employees. Involve them in your brand. By: Steve Batterson and Brea Malloy, Associate Directors of Brand Strategy at Simple Truth Every business has a reason for being. Every business also has its own way of being. Internal brand activation connects the first, your brand promise, with the second, your company culture. Which, ultimately, makes the way you

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