Tag: Advanced Learning Institute

The research on employee engagement supports what most of us already know intuitively: employees are more engaged when employers value their contributions and communicate that value in specific, visible ways. Engagement matters because engaged employees are more productive workers. Companies with successful engagement strategies enjoy 33% higher profits and 51% lower turnover rates. If higher workforce engagement is one of

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Written by Sheri Saginor   Advanced Learning Institute (ALI) hosted its annual Strategic Internal Communications conference July 17-19, 2018, at the Omni Parker House in Boston. ALI is one of the nation’s leading organizers of communications conferences. Their programming always includes excellent speakers, content-rich workshops, and ample networking opportunities. This SIC conference was no exception. Because IABC was a sponsor,

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Written by Andre Eggert | Granicus With video increasingly becoming the content of choice for consumers, it’s important to make sure that information is accessible to everyone. A great way to do that is providing closed captioning on all of your video. Need more convincing? Here’s just a few reasons to consider it. It helps everyone access public content Many

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Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight on any specific directions until

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Written by Kathryn Stokes, NAGC President Crisis communications planning has never been more important than it is today. The proliferation of social media has the ability to turn any event into an out-of-control news cycle in the blink of an eye. Social media may not be the culprit, but more often these days, groups use the tool to spark interest

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By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018.   From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes.  And, while it’s tough to predict the future, there is

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Healthcare facilities have to meet their management objectives, customer expectations, industry standards and government regulations. Regardless of the goals, they want to have comprehensive policies and procedures that will be accessible to their employees. But is it possible to keep policies in check and keep management costs to a minimum? There are three main things that increase your policy management

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Time to read: 5:42. Learning can often feel like a solo, passive venture. We sit in front of a teacher, and we soak in their wisdom. While this describes much of my college experience, it was the moments of collaborating with my classmates that truly changed how I view learning. To pass difficult computer science classes at Rutgers, I formed

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Written by Stacy Wilson, President of Eloquor Consulting, Inc. I first started hearing communicators talk about “a culture of communication” more than 10 years ago. I had one client in particular who was really interested in the concept and could articulate the potential effectively. We understand the connection between good communication and the bottom line. We know that good communication leads to better

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Written by Molly Kittle, Vice President, Strategic Services, Bunchball The 5 Key Intrinsic Motivators of Employee Engagement from Bunchball   Every manager craves a highly committed, motivated workforce. When workers are engaged, business performance is better, customer satisfaction scores rise and ultimately, revenues increase. But keeping employees engaged isn’t easy – particularly in today’s distracted and fragmented workplace. Boilerplate training

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