Tag: marketing

It’s the start of a brand new year and a new decade! Get the full 2020 conference schedule here! Welcome to ALI’s 2020 Conferences! There may not be flying cars and jetpacks just yet, but there are plenty of new, innovative strategies and tools in the world of communications, human resources, employee engagement, marketing, government, and healthcare. To help you

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FACEBOOK + INSTAGRAM | METRICS THAT MATTER Odds are your social media team can rattle off the number of likes, shares and other basics off the top of their noggins. Here’s the real question—what do those metrics mean? Also, how do you go beyond the basics and make those numbers work for you? Big business brain Peter Drucker says of

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In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood various social channels on a daily basis. So, how can you deliver top-notch social videos that drive followers to engage with your brand? You can start by avoiding these three common

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Written by Ally Sherman, Chief. Facebook has been in the news for some problematic issues. Recent scandals around “fake news” and the misuse of data have many wondering about the platform’s credibility and asking what impact this has on, well, everyone. Despite this, Facebook remains one of the biggest players in the social media game with nearly 2 billion usersand

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In the communications biz, we like to throw the word “engagement” around a lot. We’re  always trying to figure out if our workforce is “highly engaged,” or “somewhat engaged” or “disengaged” or some other kind of engaged. But the problem that none of the high-priced engagement consultants want to admit is, it’s really, really hard to tell if an employee

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Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight on any specific directions until

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By Anne Carrie, Gravity Digital. According to the US Census Bureau, Millennials (ages 18-34) are now the nation’s largest generation, having surpassed the baby boomers (51-69). This so-called “drive-thru” generation has grown up using smartphones, going to Starbucks, and ordering Netflix from their Ipads. It is the age of on-demand, and there is the expectation that service should be quick

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Is our strange fascination for mobile games and augmented reality something we are authentically pursuing as disciplined consumers — or are we actually being consumed? We like to think we’re disciplined consumers but if we don’t find time to unplug and look around, we may wake up and realize we’ve become victims of an extremely addictive and lucrative game. Pokémon GO has

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Written by: Christie Wroten 1. Failing to personalize the training experience. When you’re using gamification for mandatory online training, consider your learner’s preferences. Even though gamification is the current trend—and has tons of success—not all employees will want to participate. Make gamification a choice. An article I read in Chief Learning Officer points out that “there are some segments of

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