Tag: branding

You’ll see presentations and examples of company storytelling, but how do you craft communications to benefit both your organization and your personal brand? Greg Monaco, Brand Consultant at Monaco Branding & Creative will lead an interactive, peer-to-peer benchmarking session at the Storytelling for Internal Communications conference, March 17-19, 2020 in Washington, D.C. Meet Greg and get insight into himself as

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Written by Ally Sherman, Chief. Facebook has been in the news for some problematic issues. Recent scandals around “fake news” and the misuse of data have many wondering about the platform’s credibility and asking what impact this has on, well, everyone. Despite this, Facebook remains one of the biggest players in the social media game with nearly 2 billion usersand

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New research shows that only 19% of employees globally think their employee experience and image of their company matches up with the external brand image. According to a report by Weber Shandwick, the global public relations firm, less than a fifth of employees feels there is strong alignment between their employer’s external image and the actual reality and personal experience

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From the Brilliant Ink Blog by Patty Youngclaus Brilliant Ink’s Ann Melinger will be speaking at ALI’s upcoming conference Aligning HR & Internal Communications to Boost the Employee Experience,  April 24 – 26 in New York.  Melinger will lead an Interactive Workshop: How to Tackle Measurement Challenges Through Strategy, Business-Driven Communications and HR Goals _______________________ “Employees who use their strengths

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Written by Shona Lepis, Marketing Director at Vignette. Engaging employees, creating brand ambassadors and driving change & business results through effective internal communications Please join us at the ALI Strategic Internal Branding Conference, Wednesday, October 26 – Thursday, October 27 in New York City. Vignette’s Managing Director, Gregg Apirian, will be leading a session on: “It’s Not A Presentation, It’s

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Written by: Lenny DeFranco Employee engagement has been one of the most talked-about topics in human capital management for twenty-five years. And yet, despite the attention of professionals from every area of the business world—or maybe because of it—the term itself has never gained a universal definition. There’s no reason it couldn’t, though. On the whole, all of us who

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