Blog

The Link Between Employee Experience and Customer Experience

Written by Mark Emmons, Dynamic Signal. David Armano is the Global Strategy Director at Edelman where he focuses on helping companies navigate digital transformation. And, yes, that means educating clients on new technology. But he said companies are underestimating an even larger cultural shift. “There has been an inversion in trust,” Armano explained. “Employees, consumers

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Mohegan Sun Engages Deskless Workforce with Company Employee App

Case Study: Mohegan Sun Engages Deskless Workforce with Company Employee App

The challenge of effectively communicating with the deskless worker is one that is becoming increasingly prevalent in many industries, from manufacturing to hospitality; retail to hospitals and trucking/logistics. The reality is that there are nearly 3 billion individuals in the global workforce who do not have access to or use a desktop computer in their

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What You Should Be Measuring to Effectively Tell Your Story

Originally written on Polite Mail. Measurement isn’t worth anything if you’re doing it for it’s own sake. It must tie into your organization’s overarching goals. As Rachel Miller puts it in an article on All Things IC: Too often I see communications teams working in complete isolation from the rest of the business. When I ask how

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4 Keys to an Employee App Launch Plan

Written by Ronnie Gilbertson, Sitrion. Maximize user adoption of your employee app on day one. When you’re introducing a new employee app, good pre-launch planning is the key to hitting the ground running. Before you consider how to make sure that your employees keep using the technology, you need to make sure you’ve got your

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How to Make Purpose the Heart of Every Internal Communications Best Practice

Written by Robert Grover, Staffbase.com. The goal of investing in any communications and engagement technology is obviously to communicate better and increase engagement. But organizations should understand that any platform, no matter how advanced, will only be as meaningful as the content it contains. That’s why the one quality all successful best practices in Internal

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Your Brand Storytelling Checklist: Everything You Need to Craft Your Brand’s Story

Written on BrandTrust.com. On the first day of her high school journalism class, Nora Ephron’s teacher gave the class an assignment. The students were to write the lede of a news story, adapted from the following information: Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire school faculty will

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Your Brand Strategy Answer? Asking Better Questions

Written on Brandtrust.com. Ask any child what they know about Albert Einstein, and they’ll produce the fabled answer: E=mc2. He’d probably prefer his legacy to be defined by a question instead. Einstein always despised rote recitation. As a teenager in Germany, he ran away from school when his instructors insisted he memorize the content of

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8 Reasons Why Internal Communication Is Even More Important in 2018

Written by Robert Grover, Staffbase.com. Each new year sees the publication of countless lists and blogs featuring instructions and magic formulas which business communicators are implored to adopt lest they lose the ear of their internal audience. But commonsense advice doesn’t change with the calendar. When it comes to internal communication in today’s workplace, what

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Real Ways Your Organization Can Make The Most of Facebook’s Algorithm Change

Written by Ally Sherman, Chief. Facebook has been in the news for some problematic issues. Recent scandals around “fake news” and the misuse of data have many wondering about the platform’s credibility and asking what impact this has on, well, everyone. Despite this, Facebook remains one of the biggest players in the social media game

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