Tag: storytelling

Register here for ALI’s Storytelling for Internal Communications conference, March 17-19 in Washington D.C For employees to feel passionate about their work, they need to feel that they are part of a greater community rather than just a company. Ensuring that your employees feel like they are part of a greater mission will help their enthusiasm to go beyond their

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You’ve created all this content for your employees, but how do you measure their engagement with it and to what level? Khaner Walker, Director of Global Internal and External Communications, and his team at Lenovo have built a real-time employee communications dashboard to measure just that. Walker will be speaking at Storytelling for Internal Communications, March 17-19, 2020 in Washington,

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If a company’s values are supposed to be more than just cheerful posters around the office, then how exactly are they meant to be used? And to what end? This is the thought going through every executive’s mind when we talk about a ‘values-led’ organization or a ‘purpose-driven’ company. HR colleagues know that purpose and values are critical to understanding

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Joining us at 2019’s Storytelling & Content Strategies for Internal Communications Conference are over 20 prominent communicators who will be leading interactive workshops and engaging sessions over the 3-day event.  A few of them sat down with us to answer some questions on why they are passionate about communications and the benefit to employing storytelling tools to increase employee engagement.

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Written by: Charong Chow, SocialChorus When you present your internal communications findings to the executive team, are you crafting compelling stories that incorporate data? Storytelling and data make a great match. Without storytelling, your data are just raw numbers and some survey results. Storytelling adds context to data when you present to your organization; it helps provoke deeper insights and

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By Kyla Sims • Apr 17, 2018 Storytelling is one of the oldest forms of communication. About 500,000 years ago, humans (that’s us!) began to use words and language to name those things around them. It wasn’t long until we learned to order those words into elaborate stories to explain our actions, our experiences, and the world around us. But

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Jessica Stillman· April 16, 2018 How to Beat Boring: 3 Storytelling Secrets for Your Type of Organization   If you’re Google or Pfizer, it’s not hard to come up with stories for internal communications. After all, your employees are literally launching moonshot technologies and developing drugs that save millions of lives. But what if you sell machine parts, insurance, or

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By Kyla Sims • Apr 17, 2018 We are surrounded by stories. Movies, television, books, news, history, podcasts, friends, family, strangers on the bus. Stories are a huge part of what it means to be human. They are how we learn, grow, and connect to one another. Stories are how humans have always communicated and come to understand the world.

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Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight on any specific directions until

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By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018.   From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes.  And, while it’s tough to predict the future, there is

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