storytelling

storytelling strategies

Meet Your Speakers: Storytelling & Content Strategies for Internal Communications

Joining us at 2019’s Storytelling & Content Strategies for Internal Communications Conference are over 20 prominent communicators who will be leading interactive workshops and engaging sessions over the 3-day event.  A few of them sat down with us to answer some questions on why they are passionate about communications and the benefit to employing storytelling

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How to Craft a Story With Your Internal Communications Data

Written by: Charong Chow, SocialChorus When you present your internal communications findings to the executive team, are you crafting compelling stories that incorporate data? Storytelling and data make a great match. Without storytelling, your data are just raw numbers and some survey results. Storytelling adds context to data when you present to your organization; it

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How to Beat Boring: 3 Storytelling Secrets for Your Type of Organization

Jessica Stillman· April 16, 2018 How to Beat Boring: 3 Storytelling Secrets for Your Type of Organization   If you’re Google or Pfizer, it’s not hard to come up with stories for internal communications. After all, your employees are literally launching moonshot technologies and developing drugs that save millions of lives. But what if you

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The Transition of the Chief Marketing Officer to the Chief Growth Officer-It’s the Real Thing

Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight

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Consumer trends impacting healthcare marketing in 2018 have already happened

By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018.   From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes.  And, while it’s tough to

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Video for Employee Communication: 3 Insights You Need to Know to Improve Your Strategy

  Those who tell stories rule the world thank you, Denise, @AboutFaceMedia Last week I had the honor of being the event chair for ALI’s Video Strategies for Employee Communications conference. It was great to be in San Francisco, where December is warmer than July. But what was more fun was being around other IC people

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Build Brand Advocates

Build Brand Advocates

Written by Allan Steinmetz  of Inward Strategic Consulting Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way If you want to improve your company’s bottom-line results, appreciating your employees is critical. Take

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