Tag: crisis communications

Crisis Communications Resources from the ALI Community & Partners As we continue to navigate work and life during COVID-19, ALI Conferences is committed to bringing you up-to-date resources and materials to help tackle any crisis situation. We’ve collected the best crisis communications resources available from our community of experts and conference partners to help increase employee engagement, improve your communications,

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How You Can Help Your Employee Experience in 2020 As communicators, HR professionals, and marketers, it’s important—now more than ever—to use best practices and unique employee engagement strategies. At ALI Conferences, we are committed to providing you up-to-date trends and tips to help manage your new challenges during this ever-changing time of crisis. As a result of travel restrictions during

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Written by Masters In Communications.org  In our hyper-technological world, communication methods change at an incredibly rapid pace. First there was email, then message boards, then instant messaging, then MySpace and Friendster, and now Facebook, Instagram, chatbots, Netflix, and dozens of other communication methods. There are always new technologies, and new ways for people to interact with others. This is also

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Every company, no matter the industry, deals with difficult problems and issues each day. Starbucks’ issue of racial profiling in one of their stores; Southwest’s emergency landing resulting in the death of a passenger; countless produce companies having issues with E. coli and Chili’s data breach, to name a few. No industry or organization is free from the risk of

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Written by Mike Hatcliffe, RockDove Solutions. Brands exist in what some describe as the ‘Age of Doubt’. Brand emergencies have increased in frequency. Crises occur more often. The escalation from troublesome issue to major threat evolves more quickly than ever. The new uncertain world for brands is explored by Brian Kelly, an experienced former CMO and, more recently, founder of

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Written by Mike Hattcliffe, RockDove Solutions. Thanks to the Wall Street Journal, we got a fascinating glimpse of the behind the scenes response at Southwest Airlines in the immediate aftermath of the terrifying and tragic incident on April 17th, 2018 when an engine failed causing the death of a female passenger and endangering the lives of the entire load of passengers

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Why you have to consider the negative when making ad decisions How did an Australian clothing company wind up sending thousands of customers a marketing email that threatened to release compromising photos of them “everywhere”? While the idea is shocking, the way it most likely came to happen isn’t unusual. We see it often – a clever marketing campaign is

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Written by: Jacqueline Strayer, New York University “When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy. When lecturing to my graduate students about crisis I use this quote to launch discussion of the subject. Why? Because we often focus on that first Chinese character only…

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