Communications

Government agencies at the local, state, and national level are finding new and innovative ways to leverage social platforms as a low-cost and effective communication tool. While there can be challenges, there are also undeniable benefits of using social media for government outreach and citizen engagement. Before you remove ‘social media’ from your ongoing communications strategy, consider these 7 benefits

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Don’t just engage employees. Involve them in your brand. By: Steve Batterson and Brea Malloy, Associate Directors of Brand Strategy at Simple Truth Every business has a reason for being. Every business also has its own way of being. Internal brand activation connects the first, your brand promise, with the second, your company culture. Which, ultimately, makes the way you

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A well-planned digital workplace can have important benefits that prepare a business for the future of work. When making the case for an updated intranet and the move towards a digital workplace, consider these three benefits: Create community. Give your workforce a place to engage in two-way communication with each other. Create a valuable community through delivering 24/7 access to

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To ease the transition, make sure you avoid common digital workplace mistakes. The workplace continues to evolve past the traditional intranet. Digital transformation and transition to a digital workplace is a significant challenge, but critical to moving towards the future of work. Building a valuable and streamlined digital workplace keeps employees engaged with relevant content, the organization’s mission, and each

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The rise of intranets and digital transformation signifies a fundamental shift in the workplace: out with the old, in with the new. Organizations large and small are embracing the concept and moving towards a digital workplace. A digital workplace provides employees with the self-serve convenience of a digital information hub and collaboration tools. The digital workplace is also becoming an

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Avoiding these common mistakes when planning and implementing your internal communications strategy will help ensure you’re building a highly engaged workforce and making a positive impact on the bottom line. Avoid these 4 common internal communications mistakes: 1) Lack of objectives and goals – This might go without saying, but deciding what your objectives and goals are should come before

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  An intranet is a powerful tool. It has the capability of connecting an entire workforce, large or small, regardless of geography and allowing them to collaborate and share knowledge. A properly designed and implemented intranet can be the solution for employee engagement and internal communications woes. But, it doesn’t stop after design and implementation. The ongoing management of the

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The job of an internal communicator is always changing and never done. When a workforce is disengaged and uninformed, they subsequently become unproductive and the organization’s bottom line can suffer. An intranet or enterprise social network (ESN) is an effective solution for internal communicators. It provides a platform to communicate with and engage employees. Ensuring the success of your intranet

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Retaining, engaging, and managing Millennials can be a challenge. HR professionals, internal communicators, and managers should be aware of these 7 common mistakes when it comes to Millennials in the workplace: 1) Adopting their jargon. You might think you’re strengthening a bond with your workforce when you start including “YOLO” on internal communications – but Millennials see right through it.

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