culture

mission vision values matter

The Real Reason Why Your Company’s Mission, Vision & Values Matter

For a young, or rapidly growing company, the need to articulate their Mission, Vision and Values is even more urgent. Taking a beat to think about your culture and values may seem like a luxury, but the most successful companies know that there are some very real reasons why this matters to their business.

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How to use video to communicate culture

How to use video to communicate culture

by Rachel Miller | 10 Apr 2018 | AllthingsIC How can you enable employees and leaders around the world to contribute their own take on your company culture? How could you curate and share it? Today I have a guest post for you by Erika Lee, Internal Communications Manager at Aggreko in Houston, Texas. The company is

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One moment in time: how to create memorable employee experiences

  If you look back on your working life, what memories stand out? Chances are you’ll remember specific moments that have come to define how you feel about a particular role or organisation. We remember these moments so vividly because of what psychologists call the peak-end rule. When we review an experience after the event,

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10 Commandments of Internal Branding, Culture, and Employee Engagement

Inward’s 18th Anniversary – 10 Commandments of Internal Branding, Culture, and Employee Engagement

It was 18 years ago that we first started building our own brand identity. At the time, many companies were conducting large-scale process redesign and reengineering programs. Reportedly, close to 50% of those programs were failing, and 80% of the credit was given to reasons related to company culture clashes. Our thinking? What could we

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“Communication culture” equals great collaboration

Written by Stacy Wilson, President of Eloquor Consulting, Inc. I first started hearing communicators talk about “a culture of communication” more than 10 years ago. I had one client in particular who was really interested in the concept and could articulate the potential effectively. We understand the connection between good communication and the bottom line. We know that

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Leaders with “Game”

Written by: Ann Melinger, CEO, Brilliant Ink Last Sunday marked the season finale of Game of Thrones, and now I join the millions of other fans who anxiously have to wait a grueling NINE months for the next season. I was late jumping on the GoT band wagon, but recently binge-watched the first five-and-a-half seasons,

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employee engagement

10 Simple Secrets You Need to Know to Increase Employee Engagement

Written by: Tim Eisenhauer, Contributor, Co-founder, President, Axero Source: Entrepreneur By some accounts, an epidemic of worker disengagement is raging in this country. In its most recent “State of the American Workplace” report, Gallup Research found that 70 percent of U.S. workers were either not engaged or were actively disengaged at work. While there’s some

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Creating Two-Way Communication with Front-line Staff

We recently conducted an online survey of communicators in the healthcare industry and found that 63% of those that responded named reaching non-desk employees and volunteers as their biggest challenge. If you work in the healthcare industry I’m sure that this isn’t a surprise. From nurses and laboratory technicians to emergency medical technicians and surgical

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The (New) Definition of Employee Engagement

Written by: Lenny DeFranco Employee engagement has been one of the most talked-about topics in human capital management for twenty-five years. And yet, despite the attention of professionals from every area of the business world—or maybe because of it—the term itself has never gained a universal definition. There’s no reason it couldn’t, though. On the

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