Written by Casey O’Quinn, originally published on November 28, 2016, Gravity Digital’s blog. We’re discussing social media best practices for healthcare marketing. Specifically, B2B (Business to Business) companies that provide products and services to providers. There is a common misconception that social media isn’t a place for B2B, but it’s simply not true. In conversations with prospective clients, we frequently
We recently conducted an online survey of communicators in the healthcare industry and found that 63% of those that responded named reaching non-desk employees and volunteers as their biggest challenge. If you work in the healthcare industry I’m sure that this isn’t a surprise. From nurses and laboratory technicians to emergency medical technicians and surgical technicians, healthcare audiences are some