In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood various social channels on a daily basis. So, how can you deliver top-notch social videos that drive followers to engage with your brand? You can start by avoiding these three common
Written by: PoliteMail Software According to Gallup, 43 percent of American employees work remotely at least some of the time. As the workforce becomes increasingly dispersed, internal communicators need to adjust accordingly. How can you keep remote employees engaged, involved and connected to your company? Taylor Morrison, a homebuilding company with 1800 dispersed employees, determined effective communications strategies by tracking
Written by Robert Grover, Staffbase.com. At the start of 2017, we talked about how internal communications is a field that requires constant rethinking. With that thought in mind, we’ve gone back to the drawing board and come up with 18 new ideas for making improvements in this crucial area. 18 is no small number, so, in the interest of speeding things
Written by Greg Shove, SocialChorus.com. Today, we consume information and entertainment at lightning speed. We’re hooked on snackable media like YouTube, Instagram, and our favorite news apps. And while this is happening, more, and more workers are remote and disconnected from corporate headquarters. How do we communicate in this world of new expectations and low employee engagement? Leadership Is Changing
By Kyla Sims • Apr 17, 2018 We are surrounded by stories. Movies, television, books, news, history, podcasts, friends, family, strangers on the bus. Stories are a huge part of what it means to be human. They are how we learn, grow, and connect to one another. Stories are how humans have always communicated and come to understand the world.
Those who tell stories rule the world thank you, Denise, @AboutFaceMedia Last week I had the honor of being the event chair for ALI’s Video Strategies for Employee Communications conference. It was great to be in San Francisco, where December is warmer than July. But what was more fun was being around other IC people who are passionate about video.
Change the landscape of your Internal Communication with metrics from your key digital channels – intranet, email, social and video. As an internal communicator you know the value of measurement. However, less than 50%* of senior internal communications managers believe their team have the digital and technological skills needed. Measuring communications across your channels doesn’t have to be difficult or
Written by: Peggy Bieniek,ABC, Starry Blue Brilliance “Your brand is the single most important investment you can make in your business.” – Steve Forbes, Chairman and Editor-in-Chief, Forbes Media In my profile of Joe Pantigoso, Senior Director, Global Brand, SAP, he explained that “if everyone knows the ‘what’ we do every day (our mission) and are inspired by the ‘why’