One Story. Every Channel. No Extra Hours.
Your employees are not short on messages. They are short on reasons to care. Over two half-days, learn how to find the stories already inside your organization, develop them properly, and adapt them across every channel you own without rewriting from scratch each time.
About This Internal Communications Storytelling Virtual Event
Storytelling is the difference between a message employees scroll past and one they repeat to a colleague. The skill is not writing prose, it is finding the right story and matching it to the right channel.
This March edition focuses on story development, channel choice, and adapting content across channels, with real examples from communicators publishing on a weekly deadline.
You will learn how to:
- Find the stories already inside your organization and develop them into content employees want to read.
- Build a simple story framework you can reuse for change, culture, and business updates.
- Match the story to the channel so email, intranet, digital signage, and chat each do their own job.
- Adapt one story into multiple formats without rewriting it from scratch every time.
- Bring employee voices and frontline perspectives into leadership messages.
- Use AI to draft variations, shorten, and repurpose while keeping the human voice intact.
- Build an editorial calendar that keeps stories flowing instead of scrambling every week.
- Measure which stories land and use what you learn to shape the next one.
Hear what past attendees had to say:
Appreciated the energy and practical tips to bring podcasts to life.
Great insights from all of the panelists.
Love the real life examples – all things we can take back and apply.
Who Should Attend
This event is designed and researched for directors, managers, vice presidents, specialists, officers, project leaders, and consultants involved in:
- Internal Communications
- Corporate Communications
- Employee Communications
- Strategic Communications
- Public Relations
- Digital Communications
- Marketing Communications
- Change Communications
- Employee Experience
- Executive Communications
- HR Communications
- Brand Communications
- Content Strategy
Past Speaker Organizations Include:
Benefits Of Attending This ALI Virtual Event
- Gain exclusive access to practical presentations showcasing real-world examples and proven strategies from communications practitioners.
- Certificate of attendance for CEUs.
- Engage in interactive virtual sessions designed for learning and idea sharing.
- Live Q&A and small group breakout discussions with your peers.
- Full session recordings, presentations, and handouts after the event.
- Networking list for attendees to continue the conversation.
- Focused half-day format that fits around your workday.
Frequently Asked Questions About Multi-Channel Storytelling for Internal Communications
Who should attend the Multi-Channel Storytelling for Internal Communications Virtual Conference?+
Directors, managers and specialists in internal, corporate, employee, strategic, digital, marketing, change, executive, HR and brand communications, along with public relations, employee experience and content strategy professionals. It is especially useful for communicators who publish on a regular deadline across several channels.
What will I learn?+
You'll learn how to find the stories already inside your organization, build a reusable story framework, match each story to the right channel, adapt one story into multiple formats, bring employee and frontline voices into leadership messages, use AI to draft variations while keeping the human voice, plan an editorial calendar and measure which stories land.
What is multi-channel storytelling?+
It is finding the stories already inside your organization, developing them properly and adapting them across every channel you own, such as email, intranet, digital signage and chat, without rewriting from scratch each time.
Do I need to be an experienced writer to attend?+
No. The skill is less about writing prose and more about finding the right story and matching it to the right channel. You'll leave with frameworks you can use whatever your writing background.
How can I get approval to attend?+
Download the justification letter template on this page. It is a ready-to-edit letter you can personalize and send to your manager to make the case for attending.
Need Leadership Approval?
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. However, while you may see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing.
ALI is here to help. Click here to download a Justification template.
Interested in Participating?
Are you interested in speaking? Contact us here
Are you interested in sponsoring? Contact us here
What People are Saying
“Appreciate learning successful programs, lessons learned (tips), and overall inspiration on what others are doing in their respective companies/industries. you never know where your next inspiration is coming from – whether it was a complete idea, a visual, a quote, or an example – it gets the creative juices flowing which is so impactful for days after the conference.”
“Extremely knowledgeable and able to speak about story telling and video production from the various perspectives (leadership, internal comms person, audience, production staff, subject/interviewee, etc.)”
“Always great to meet our peers especially in digital environments where networking is hard.”
Learn more about ALI Conferences
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