Top Hot Topics Discussed at the Internal Communications Measurement Masterclass

Top Hot Topics Discussed at the Internal Communications Measurement Masterclass

Measurement Blog

The Advanced Learning Institute closed out our leading internal communications training with a masterclass on how to effectively measure the success of internal communications. The industry-leading expert on the topic, Angela Sinickas, of Sinickas Communications, led the training and started things off with some thought-provoking questions to get the group thinking about the best ways to measure effectiveness in various situations.

The top topics discussed include:

  1. Communicating knowledge is not enough. You need to address attitudes to change behavior. To reach your audiences, you need to communicate so they Know, Feel & Do.
  2. Focus groups vs. surveys: Often, you need both to ensure different perspectives are included from the front line to a desk-based employee
  3. Build your business case for measurement tools with data. Numbers speak to management. Calculate annual savings based on an average salary of saving 15 minutes a week trying to find information on the company intranet, for example.
  4. Writing for mobile – information should be in the headline/short blurb. Clicks matter less now.
  5. Move to business metrics. You’re doing internal communications to drive a business action. Highlight those actions to drive further business results.
  6. BONUS: A great reminder from Roger D’Aprix’s employee hierarchy of needs – employees need basic needs addressed first, before they can take care of the organization’s needs:

        A. What is my job?

       B. How am I doing?

       C. Does anybody care?

       D. Where is my organization heading?

       E. How is it doing?

       F. How can I help?


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