Tag: healthcare

  In a world of increasingly connected patients and devices, the global healthcare and life sciences community has a renewed – and some would say sharpened – focus on improving patient engagement and health outcomes. As a result, many are exploring how an enterprise health cloud can support these efforts. What are they looking for? Health cloud platforms that are

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Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight on any specific directions until

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By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018.   From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes.  And, while it’s tough to predict the future, there is

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Written by MedTouch Insights. Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve heard just about every reason

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By MedTouch. Content Marketing Content marketing can build healthcare brand awareness, increase patient acquisition, and drive ROI. So why isn’t everyone doing it? Frankly, there are many barriers to overcome, and doing so takes extra time and effort. We’ve been helping healthcare clients share their stories for more than a decade. In that time, we’ve heard just about every reason

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Written by Molly Anglin, Nonlinear Enterprise.  The digital transformation of healthcare is not a singular event: rather a series of experiments that move the organization forward. This week, we explore the efforts of two children’s hospitals – sharing how they hope to save lives and money by evolving their relationship with technology. It’s a cliché to say that digital has

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