Strategic Internal Communications and Employee Experience Strategies 2024: Key Takeaways

Strategic Internal Communications and Employee Experience Strategies 2024: Key Takeaways

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Internal communications experts from across the country gathered in Austin, Texas on March 26 for the Internal Communications and Employee Engagement Strategies 2024 conference. Throughout the conference, attendees engaged with each other through interactive workshops, expert presentations, networking sessions, fireside chats, and panel discussions. 

Key Sessions and Workshops

There were a number of expert speakers at the conference, including representatives from some of the largest companies in America. Below is a list of some of the featured speakers and their sessions that took place at the conference:

  • Brittney Hall, Enablement Leader of Talent Strategies and Movement and Cisco shared her insights on the panel The Communicator’s Role In Building Digital Communities
  • Kristen Eliason, Director of Corporate Communications at MasterControl presented The Battle Of Communications: Using Social Media And AI To Get Audiences To Pay Attention
  • Evan Graner, Global Employee Communications Director at ServiceNow spoke on Creating Great Places To Work: Digital Employee Communications Ecosystems
  • Aatif Khan, Head Of Internal Communications at S&P Global shared his perspectives on cybersecurity and AI in his presentation Cybersecurity Communication In The Era Of AI

There was a wide variety of expertise from these speakers and this gave the audience valuable insight into the interrelated worlds of internal communications, technology, employee engagement, and the digital workplace environment.

Key Highlights of the Conference

Attendees had the opportunity to hear from experts in the field, ask questions, and network with other professionals. There were also a series of breakout sessions dedicated to discussing specific topics in greater detail. The conference was a huge success, with attendees taking away valuable knowledge.

In the post conference survey the attendees reported being pleased with:

  • Practical insight from in-house communications practitioners and leaders from leading organizations through real-world case studies and intimate, interactive workshops.
  • Connecting with professional peers in a dedicated space for collaboration, thought leadership, and idea sharing.
  • Overall, accruing a wealth of knowledge, resources, and gaining a Certificate of Attendance which maks their commitment to excellence in DEX and internal communications.

One attendee summarized the general sentiment from the survey, with the comment:

“Great presenters. Very knowledgeable and relevant content.”

Insights and Trends from Industry Experts

The most talked about and engaging themes in this event were around:

Aligning Communication with Business Objectives: Crafting digital employee experience communications that directly support and enhance your business goals and employer brand.

Storytelling Techniques: Utilizing effective storytelling methods in digital communications to engage employees and convey messages that resonate.

Effective Digital Tools and Platforms: Exploring AI, cloud-based solutions, and other digital tools that can significantly improve the employee experience and strengthen your employer brand.

Fostering Belonging Across Environments: Usage of digital channels strategically to foster a sense of belonging and maintain cultural integrity, whether employees work remotely, in hybrid setups, or in-office.

Digital Communications in Employee Retention and Growth: Recognition of the role of digital communications in retaining talent, facilitating continuous learning, and supporting professional growth among employees.

Multichannel Communication Strategies: Development of multichannel communication strategies to ensure your messages are impactful and resonate with diverse employee groups.

Measuring Impact and ROI: Implementation methods to measure and maximize the impact of digital communications initiatives, demonstrating tangible ROI to leadership and stakeholders.

Personalization for Engagement: Personalization of digital employee communications to enhance engagement and satisfaction across all organizational levels, acknowledging individual needs and preferences.

Utilizing TikTok-style Content: Understanding the effectiveness of TikTok-style content in internal communications and learn how to integrate this engaging format into your strategies.

Best Practices for Digital Transformation: Gaining insights into best practices for digital transformation communications from leading organizations, adapting strategies for successful implementation.

Or, as one attendee noted: “My favorite thing was the diversity of people there – some with full-scale departments and some one-person shows. Every one of them had great ideas.” and also: “I loved the size of the group, it felt easy to connect and have conversations with attendees and really expand on what we were learning in sessions.”

Key Takeaways

Attendees of this conference got expert insights on how to navigate the digital workplace, leverage technology to personalize communication, the impacts of artificial intelligence on internal communication, using analytics to enhance employee engagement, and much more.

Various topics including internal communications, the use of technology in recruitment, employee experience, and the importance of strategic grounding in building communication strategies.

  • How to craft and refine digital employee experience communications strategies that align with your business objectives and enhance your employer brand.
  • Storytelling techniques for digital communications.
  • The most effective digital tools and platforms to elevate the employee experience, from AI to cloud-based solutions, and how they can improve your employer brand and employee experience.
  • How to use digital channels to foster a sense of belonging and cultural integrity in remote, hybrid, and in-office environments.
  • The role of digital communications in employee retention, learning, and professional growth.
  • How to harness multichannel communications, ensuring your message resonates with every employee.
  • How to measure and maximize the impact of your digital communications initiatives and demonstrate tangible ROI to leadership and stakeholders.
  • Personalize employee communications to drive engagement and satisfaction across all levels of the organization.
  • Understand the power of TikTok-style content and learn how to use it in internal communications.
  • Gain best practices for digital transformation communications from leading organizations.

Sponsor and Chairperson Spotlight 

Special thanks to our sponsors and conference chairperson, Preston Lewis from Intactic, who helped make this event possible…

Diamond sponsor

Silver sponsor

Conference partner

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