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Past Agenda-Storytelling for Internal Communications

Day 1- 08/08/2023

Welcome and Speed Networking

11:00 am – 11:15 am

Andrea Greenhous | President and Chief Internal Communications Strategist 

Vision2Voice Communications

We’ll kick off the event by giving you the opportunity to network with your peers to discuss challenges and provide solutions to your writing and storytelling efforts within your organization.

Catching Fire: Using Storytelling to Successfully Engage and Inspire Your Employees

11:15 am – 12:00 pm

Cody Loveland, Digital and Culture Consultant

How To Use the Power of Employee Storytelling to Achieve Your Organization’s Cultural Goals

12:00 pm – 12:45 pm

Lauryn Sargent | Co-Founder and Partner

STORIES Incorporated

Hear how progressive, best in class and forward-looking global employer brands uncover, create and amplify employee stories.

In this interactive workshop, attendees will learn the power of employee stories to create impact across your organization’s internal communication efforts. Specifically, attendees will walk away with:

  • An understanding of the difference between stories and testimonials, and why stories are the most effective form of culture communication content.
  • Specific examples of best-in-class brands using storytelling to fuel internal communications, diversity and inclusion, and employee engagement efforts.
  • Actionable tips for uncovering employee stories within your organization that you can put into practice right now.
Refresh and Recharge Break

Viva Engage + Yammer: How to Give Everyone a Voice for Engaging Story Telling

1:00 pm – 1:45 pm

Geoff Ables | Managing Partner

C5 Insight

With the introduction of Viva Engage and recent updates to Yammer, it’s easier than ever for Executives, Managers and Front-Line workers to share stories in a familiar and engaging format.

In this workshop session, you’ll learn about Yammer Storylines and Stories, how these are made available in Teams with Viva Engage, and a brief set of how-to videos to easily get started using them in your organization. You’ll also hear a case study on adopting Storylines to improve employee engagement and leadership communication.

Final Comments and Close

Day 2 08/09/2023

Welcome and Group Breakouts

11:00 am – 11:15 am

Andrea Greenhous | President and Chief Internal Communications Strategist

Vision2Voice Communications

In this first-day session you will meet fellow internal communicators and get to know where others are in their storytelling journey, along with a few fun facts.

Appealing to the Head and the Heart: How to Tell Memorable Stories that Inspire Your Colleagues

11:15 am – 11:40 am

Stacy Harris | Co-Founder

Lens Group Media

Get your creative juices flowing with videos that tap into emotions with personal stories. You’ll see how sharing individual experiences can inform, motivate and create community across geographies.

Strategic Storytelling: Lessons From the Paper Bag Princess

11:40 pm – 12:05 pm

Andrea Greenhous | President and Chief Internal Communications Strategist

Vision2Voice Communications

Refresh and Recharge

Your Story Matters: The Power of Communicating with Confidence, Clarity, and Creativity

12:15 pm – 1:00 pm

Blair Bloomston | Chief Development Officer

Game On

Adopt a framework for leveraging powerful storytelling, setting up effective presentation environments, preparing your story with excellence, increasing audience connection, and leveraging a powerful narrative to make your message stick.

This interactive mini-workshop will equip you with the skills to craft stories that drive internal engagement, strengthen team connections, and create an environment of motivation, collaboration, and trust.

You’ll get a hands-on understanding of:

  • Storytelling techniques
  • How to develop narrative arcs
  • The essential elements of writing for internal communication

Plus, you’ll receive a comprehensive guide to help you apply these strategies to your team’s internal communications

How to Use the Art of Video Storytelling to Empower Your Employees

1:00 pm – 1:30 pm

Casey Zanowicz | Senior Engagement Consultant Innovation and Technology


Even the smallest investments in multimedia within your organization can boost employee morale and engagement through personal stories told through a lens.

In this session, you will learn how to:

  • Understand the Importance of visual storytelling
  • Manage budgets and determine if they are outsourced or created in-house
  • Identify the stories of your employees
  • Place a story and track its success

Panel: Get Answers to All Your Pressing Storytelling and Internal Communications Questions!

1:30 pm – 1:55 pm

Ananya Mani | Internal Communications Lead

Ingram Micro

Zane Ewton | Senior Internal Communications Manager

The Villages®

Emily Primeaux | Writing Manager

Dragonfly Editorial

Wrap-Up and Close

Day 3 – 08/10/2023

Welcome Back and Group Breakouts

11:00 am – 11:10 am

Andrea Greenhous | President and Chief Internal Communications Strategist

Vision2Voice Communications

Continue to learn and build on what was shared on Day 1. Let’s keep sharing our storytelling and writing successes and challenges!

Communication Measurement: What Senior Leaders Need to Know

11:10 am – 11: 35 am

Robin McCasland SCMP, IABC Fellow | Senior Director, Corporate Communications

Blue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma and Texas

We have more data at our fingertips than at any point in the history of our profession. The challenge is to understand how to select the most meaningful data and analytics to tell our story about how communication makes a measurable impact on the bottom line.

In this session, you’ll learn how to:

  • Choose data that will be meaningful from a leader’s perspective.
  • Advise leaders on becoming more effective communicators, based on what the data tells you.
  • Develop an insightful employee comms listening dashboard.

Telling Complex Stories Simply: How Internal Storytelling Can Support an Organization’s Strategic Growth

11:35 am – 12:05 pm

Suzanne Broadbent, Senior Director of Communications | Kennedy Jenks

The key to great internal storytelling when dealing with highly complex information? Start by finding the right people and then asking them the right questions. Join Suzanne as she walks through tried-and-true techniques of navigating internal communication challenges like a journalist, tips for an effective interview, and how to find the engaging details that can be the difference between dry content and an unforgettable story that aligns with, and furthers, your organization’s strategic growth plans.

Interactive Group-Breakouts

12:05 pm – 12:30 pm

Andrea Greenhous | President and Chief Internal Communications Strategist

Vision2Voice Communications

In this fast-paced, interactive session, you will brainstorm ideas, hear each other’s biggest storytelling and writing challenges and learn successes from each other!

Refresh and Recharge

Communicating Company Values: Your People are the Story

12:40 pm – 1:05 pm

Zane Ewton | Senior Internal Communications Manager

The Villages®

Your company values should be more than a poster tacked up in a conference room. They can be your gateway to meaningful stories focused on the employees who exemplify those values. In turn, your team members will feel seen and appreciated for what they bring to the table. We’ll talk about a few ways to capture those stories.

How To Become a Story Sleuth: Searching, Gathering, And Sharing Content 

1:05 pm – 1:30 pm

Meredith Daniels | Deputy Director Employee Communications

State Of New York Metropolitan Transportation Authority

Leave this session with new tips on how to build a network of storytellers in your organization, develop content that aligns with business priorities and is relevant to your employees. You will learn how to build relationships with those in the know and find other resources to build internal content. You will also learn what is unique, what is evergreen and how to get the most out of what may appear to be a minor story.

You’ll learn:

  • How to seek out stories within your organization
  • Timing your story to organizational priorities and events
  • The secrets of repurposing and sharing good content

Panel: Unlocking the Secrets of Storytelling: Expert Insights for Effective Internal Communications

1:30 pm – 1:55 pm

Jessica Tam | Corporate Communications VP Financial Services 

BNY Mellon

Brandi Chionsini | Senior Manager Of Communications

SC Generation

  • Get answers to all your pressing questions!

Parting Thoughts, Q&A, Biggest Take-Aways!

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