Past Agenda-Storytelling for Internal Communications


	Day 1- 08/08/2023 Welcome and Speed Networking 11:00 am – 11:15 am Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications We’ll kick off the event by giving you the opportunity to network with your peers to discuss challenges and provide solutions to your writing and storytelling efforts within your organization.
	Catching Fire: Using Storytelling to Successfully Engage and Inspire Your Employees 11:15 am – 12:00 pm Cody Loveland, Digital and Culture Consultant
	How To Use the Power of Employee Storytelling to Achieve Your Organization’s Cultural Goals 12:00 pm – 12:45 pm Lauryn Sargent \| Co-Founder and Partner STORIES Incorporated Hear how progressive, best in class and forward-looking global employer brands uncover, create and amplify employee stories. In this interactive workshop, attendees will learn the power of employee stories to create impact across your organization’s internal communication efforts. Specifically, attendees will walk away with: An understanding of the difference between stories and testimonials, and why stories are the most effective form of culture communication content. Specific examples of best-in-class brands using storytelling to fuel internal communications, diversity and inclusion, and employee engagement efforts. Actionable tips for uncovering employee stories within your organization that you can put into practice right now.
	Refresh and Recharge Break
	Viva Engage + Yammer: How to Give Everyone a Voice for Engaging Story Telling 1:00 pm – 1:45 pm Geoff Ables \| Managing Partner C5 Insight With the introduction of Viva Engage and recent updates to Yammer, it’s easier than ever for Executives, Managers and Front-Line workers to share stories in a familiar and engaging format. In this workshop session, you’ll learn about Yammer Storylines and Stories, how these are made available in Teams with Viva Engage, and a brief set of how-to videos to easily get started using them in your organization. You’ll also hear a case study on adopting Storylines to improve employee engagement and leadership communication.
	Final Comments and Close

	Day 2 08/09/2023 Welcome and Group Breakouts 11:00 am – 11:15 am Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications In this first-day session you will meet fellow internal communicators and get to know where others are in their storytelling journey, along with a few fun facts.
	Appealing to the Head and the Heart: How to Tell Memorable Stories that Inspire Your Colleagues 11:15 am – 11:40 am Stacy Harris \| Co-Founder Lens Group Media Get your creative juices flowing with videos that tap into emotions with personal stories. You’ll see how sharing individual experiences can inform, motivate and create community across geographies.
	Strategic Storytelling: Lessons From the Paper Bag Princess 11:40 pm – 12:05 pm Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications
	Refresh and Recharge
	Your Story Matters: The Power of Communicating with Confidence, Clarity, and Creativity 12:15 pm – 1:00 pm Blair Bloomston \| Chief Development Officer Game On Adopt a framework for leveraging powerful storytelling, setting up effective presentation environments, preparing your story with excellence, increasing audience connection, and leveraging a powerful narrative to make your message stick. This interactive mini-workshop will equip you with the skills to craft stories that drive internal engagement, strengthen team connections, and create an environment of motivation, collaboration, and trust. You’ll get a hands-on understanding of: Storytelling techniques How to develop narrative arcs The essential elements of writing for internal communication Plus, you’ll receive a comprehensive guide to help you apply these strategies to your team’s internal communications
	How to Use the Art of Video Storytelling to Empower Your Employees 1:00 pm – 1:30 pm Casey Zanowicz \| Senior Engagement Consultant Innovation and Technology Deloitte Even the smallest investments in multimedia within your organization can boost employee morale and engagement through personal stories told through a lens. In this session, you will learn how to: Understand the Importance of visual storytelling Manage budgets and determine if they are outsourced or created in-house Identify the stories of your employees Place a story and track its success
	Panel: Get Answers to All Your Pressing Storytelling and Internal Communications Questions! 1:30 pm – 1:55 pm Ananya Mani \| Internal Communications Lead Ingram Micro Zane Ewton \| Senior Internal Communications Manager The Villages® Emily Primeaux \| Writing Manager Dragonfly Editorial
	Wrap-Up and Close

	Day 3 – 08/10/2023 Welcome Back and Group Breakouts 11:00 am – 11:10 am Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications Continue to learn and build on what was shared on Day 1. Let’s keep sharing our storytelling and writing successes and challenges!
	Communication Measurement: What Senior Leaders Need to Know 11:10 am – 11: 35 am Robin McCasland SCMP, IABC Fellow \| Senior Director, Corporate Communications Blue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma and Texas We have more data at our fingertips than at any point in the history of our profession. The challenge is to understand how to select the most meaningful data and analytics to tell our story about how communication makes a measurable impact on the bottom line. In this session, you’ll learn how to: Choose data that will be meaningful from a leader’s perspective. Advise leaders on becoming more effective communicators, based on what the data tells you. Develop an insightful employee comms listening dashboard.
	Telling Complex Stories Simply: How Internal Storytelling Can Support an Organization’s Strategic Growth 11:35 am – 12:05 pm Suzanne Broadbent, Senior Director of Communications \| Kennedy Jenks The key to great internal storytelling when dealing with highly complex information? Start by finding the right people and then asking them the right questions. Join Suzanne as she walks through tried-and-true techniques of navigating internal communication challenges like a journalist, tips for an effective interview, and how to find the engaging details that can be the difference between dry content and an unforgettable story that aligns with, and furthers, your organization’s strategic growth plans.
	Interactive Group-Breakouts 12:05 pm – 12:30 pm Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications In this fast-paced, interactive session, you will brainstorm ideas, hear each other’s biggest storytelling and writing challenges and learn successes from each other!
	Refresh and Recharge
	Communicating Company Values: Your People are the Story 12:40 pm – 1:05 pm Zane Ewton \| Senior Internal Communications Manager The Villages® Your company values should be more than a poster tacked up in a conference room. They can be your gateway to meaningful stories focused on the employees who exemplify those values. In turn, your team members will feel seen and appreciated for what they bring to the table. We’ll talk about a few ways to capture those stories.
	How To Become a Story Sleuth: Searching, Gathering, And Sharing Content 1:05 pm – 1:30 pm Meredith Daniels \| Deputy Director Employee Communications State Of New York Metropolitan Transportation Authority Leave this session with new tips on how to build a network of storytellers in your organization, develop content that aligns with business priorities and is relevant to your employees. You will learn how to build relationships with those in the know and find other resources to build internal content. You will also learn what is unique, what is evergreen and how to get the most out of what may appear to be a minor story. You’ll learn: How to seek out stories within your organization Timing your story to organizational priorities and events The secrets of repurposing and sharing good content
	Panel: Unlocking the Secrets of Storytelling: Expert Insights for Effective Internal Communications 1:30 pm – 1:55 pm Jessica Tam \| Corporate Communications VP Financial Services BNY Mellon Brandi Chionsini \| Senior Manager Of Communications SC Generation Get answers to all your pressing questions!
	Parting Thoughts, Q&A, Biggest Take-Aways!


	Day 1- 08/08/2023 Welcome and Speed Networking 11:00 am – 11:15 am Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications We’ll kick off the event by giving you the opportunity to network with your peers to discuss challenges and provide solutions to your writing and storytelling efforts within your organization.
	Catching Fire: Using Storytelling to Successfully Engage and Inspire Your Employees 11:15 am – 12:00 pm Cody Loveland, Digital and Culture Consultant
	How To Use the Power of Employee Storytelling to Achieve Your Organization’s Cultural Goals 12:00 pm – 12:45 pm Lauryn Sargent \| Co-Founder and Partner STORIES Incorporated Hear how progressive, best in class and forward-looking global employer brands uncover, create and amplify employee stories. In this interactive workshop, attendees will learn the power of employee stories to create impact across your organization’s internal communication efforts. Specifically, attendees will walk away with: An understanding of the difference between stories and testimonials, and why stories are the most effective form of culture communication content. Specific examples of best-in-class brands using storytelling to fuel internal communications, diversity and inclusion, and employee engagement efforts. Actionable tips for uncovering employee stories within your organization that you can put into practice right now.
	Refresh and Recharge Break
	Viva Engage + Yammer: How to Give Everyone a Voice for Engaging Story Telling 1:00 pm – 1:45 pm Geoff Ables \| Managing Partner C5 Insight With the introduction of Viva Engage and recent updates to Yammer, it’s easier than ever for Executives, Managers and Front-Line workers to share stories in a familiar and engaging format. In this workshop session, you’ll learn about Yammer Storylines and Stories, how these are made available in Teams with Viva Engage, and a brief set of how-to videos to easily get started using them in your organization. You’ll also hear a case study on adopting Storylines to improve employee engagement and leadership communication.
	Final Comments and Close

	Day 2 08/09/2023 Welcome and Group Breakouts 11:00 am – 11:15 am Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications In this first-day session you will meet fellow internal communicators and get to know where others are in their storytelling journey, along with a few fun facts.
	Appealing to the Head and the Heart: How to Tell Memorable Stories that Inspire Your Colleagues 11:15 am – 11:40 am Stacy Harris \| Co-Founder Lens Group Media Get your creative juices flowing with videos that tap into emotions with personal stories. You’ll see how sharing individual experiences can inform, motivate and create community across geographies.
	Strategic Storytelling: Lessons From the Paper Bag Princess 11:40 pm – 12:05 pm Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications
	Refresh and Recharge
	Your Story Matters: The Power of Communicating with Confidence, Clarity, and Creativity 12:15 pm – 1:00 pm Blair Bloomston \| Chief Development Officer Game On Adopt a framework for leveraging powerful storytelling, setting up effective presentation environments, preparing your story with excellence, increasing audience connection, and leveraging a powerful narrative to make your message stick. This interactive mini-workshop will equip you with the skills to craft stories that drive internal engagement, strengthen team connections, and create an environment of motivation, collaboration, and trust. You’ll get a hands-on understanding of: Storytelling techniques How to develop narrative arcs The essential elements of writing for internal communication Plus, you’ll receive a comprehensive guide to help you apply these strategies to your team’s internal communications
	How to Use the Art of Video Storytelling to Empower Your Employees 1:00 pm – 1:30 pm Casey Zanowicz \| Senior Engagement Consultant Innovation and Technology Deloitte Even the smallest investments in multimedia within your organization can boost employee morale and engagement through personal stories told through a lens. In this session, you will learn how to: Understand the Importance of visual storytelling Manage budgets and determine if they are outsourced or created in-house Identify the stories of your employees Place a story and track its success
	Panel: Get Answers to All Your Pressing Storytelling and Internal Communications Questions! 1:30 pm – 1:55 pm Ananya Mani \| Internal Communications Lead Ingram Micro Zane Ewton \| Senior Internal Communications Manager The Villages® Emily Primeaux \| Writing Manager Dragonfly Editorial
	Wrap-Up and Close

	Day 3 – 08/10/2023 Welcome Back and Group Breakouts 11:00 am – 11:10 am Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications Continue to learn and build on what was shared on Day 1. Let’s keep sharing our storytelling and writing successes and challenges!
	Communication Measurement: What Senior Leaders Need to Know 11:10 am – 11: 35 am Robin McCasland SCMP, IABC Fellow \| Senior Director, Corporate Communications Blue Cross And Blue Shield Of Illinois, Montana, New Mexico, Oklahoma and Texas We have more data at our fingertips than at any point in the history of our profession. The challenge is to understand how to select the most meaningful data and analytics to tell our story about how communication makes a measurable impact on the bottom line. In this session, you’ll learn how to: Choose data that will be meaningful from a leader’s perspective. Advise leaders on becoming more effective communicators, based on what the data tells you. Develop an insightful employee comms listening dashboard.
	Telling Complex Stories Simply: How Internal Storytelling Can Support an Organization’s Strategic Growth 11:35 am – 12:05 pm Suzanne Broadbent, Senior Director of Communications \| Kennedy Jenks The key to great internal storytelling when dealing with highly complex information? Start by finding the right people and then asking them the right questions. Join Suzanne as she walks through tried-and-true techniques of navigating internal communication challenges like a journalist, tips for an effective interview, and how to find the engaging details that can be the difference between dry content and an unforgettable story that aligns with, and furthers, your organization’s strategic growth plans.
	Interactive Group-Breakouts 12:05 pm – 12:30 pm Andrea Greenhous \| President and Chief Internal Communications Strategist Vision2Voice Communications In this fast-paced, interactive session, you will brainstorm ideas, hear each other’s biggest storytelling and writing challenges and learn successes from each other!
	Refresh and Recharge
	Communicating Company Values: Your People are the Story 12:40 pm – 1:05 pm Zane Ewton \| Senior Internal Communications Manager The Villages® Your company values should be more than a poster tacked up in a conference room. They can be your gateway to meaningful stories focused on the employees who exemplify those values. In turn, your team members will feel seen and appreciated for what they bring to the table. We’ll talk about a few ways to capture those stories.
	How To Become a Story Sleuth: Searching, Gathering, And Sharing Content 1:05 pm – 1:30 pm Meredith Daniels \| Deputy Director Employee Communications State Of New York Metropolitan Transportation Authority Leave this session with new tips on how to build a network of storytellers in your organization, develop content that aligns with business priorities and is relevant to your employees. You will learn how to build relationships with those in the know and find other resources to build internal content. You will also learn what is unique, what is evergreen and how to get the most out of what may appear to be a minor story. You’ll learn: How to seek out stories within your organization Timing your story to organizational priorities and events The secrets of repurposing and sharing good content
	Panel: Unlocking the Secrets of Storytelling: Expert Insights for Effective Internal Communications 1:30 pm – 1:55 pm Jessica Tam \| Corporate Communications VP Financial Services BNY Mellon Brandi Chionsini \| Senior Manager Of Communications SC Generation Get answers to all your pressing questions!
	Parting Thoughts, Q&A, Biggest Take-Aways!

Past Agenda-Storytelling for Internal Communications

Day 1- 08/08/2023

Welcome and Speed Networking

Catching Fire: Using Storytelling to Successfully Engage and Inspire Your Employees

How To Use the Power of Employee Storytelling to Achieve Your Organization’s Cultural Goals

Viva Engage + Yammer: How to Give Everyone a Voice for Engaging Story Telling

Day 2 08/09/2023

Welcome and Group Breakouts

Appealing to the Head and the Heart: How to Tell Memorable Stories that Inspire Your Colleagues

Strategic Storytelling: Lessons From the Paper Bag Princess

Your Story Matters: The Power of Communicating with Confidence, Clarity, and Creativity

How to Use the Art of Video Storytelling to Empower Your Employees

Panel: Get Answers to All Your Pressing Storytelling and Internal Communications Questions!

Day 3 – 08/10/2023

Welcome Back and Group Breakouts

Communication Measurement: What Senior Leaders Need to Know

Telling Complex Stories Simply: How Internal Storytelling Can Support an Organization’s Strategic Growth

Interactive Group-Breakouts

Communicating Company Values: Your People are the Story

How To Become a Story Sleuth: Searching, Gathering, And Sharing Content

Panel: Unlocking the Secrets of Storytelling: Expert Insights for Effective Internal Communications

Parting Thoughts, Q&A, Biggest Take-Aways!

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