Video Storytelling For Internal Communications Virtual Conference - February 2022
Video Storytelling For Internal Communications Virtual Conference - February 2022
How To Create Videos To Engage, Inform, Motivate and Promote Your Employees and Organization
February 23, 2022 - February 24, 2022 | 11AM-2PM EST | 11AM-3PM EST
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Key ingredients to creating a genuine story using storytelling techniques
Tips to make your script short and snappy—and keep your audience engaged
Ways to build connections with your audience while underscoring your company’s purpose
You’ve heard it many times—a video is worth a thousand words. But just because you make a video, doesn’t mean your audience will watch it.
If you’re an internal communicator tasked with creating videos for your organization, discover all you need to know to infuse storytelling into your efforts. You’ll hear best practices from communicators and video storytellers who will share how to:
Determine whether video is the right medium for your communications effort
Evaluate what makes a compelling visual story (and what does not)
Find the heart of the story and write a script that keeps your audience engaged
Take complex information and use visuals to make it clear and relatable
Uncover the key ingredients to capture a genuine and authentic story from your subject
Build connections with your audience while underscoring your company’s purpose
Access to a tactical presentation with real examples and proven strategies
Networking list for attendees to continue the conversation after the virtual Conference
Interactive, hands-on breakout sessions allowing you to work with your communication peers
Certificate of attendance for CEU’s
Opportunity to meet your peers face-to-face while remaining safe
Recording of the virtual Conference after the event ends
A fraction of the cost of an ALI in-person workshop with the same high-quality content
Content from thought leaders delivered straight to your home/office
Guaranteed extensive, how-to instruction that you can use immediately
Opportunity to have your most pressing issues on the topic answered in real-time
A thorough understanding of the competencies covered and how they apply or can be applied in your work context
This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the entire event, and turn your camera on during group breakout sessions.
Who Should Attend “Video Storytelling For Internal Communications: How To Create Videos To Engage, Inform, Motivate And Promote Your Employees And Organization”
This Virtual Conference has been researched and designed for Directors, Managers, Vice Presidents, Specialists, Officers, Leaders and Consultants involved in:
Internal Communications
Human Resources
Employee Engagement
Brand Communication
Strategic Communications
Employee Communications
Intranet Communications
Digital Communications
Global Communications
Organizational Development
Training & Development
Corporate Communicators
Employee Relations
Public Relations
Strategic Planning
What People are Saying
“This virtual conference was more engaging than many in-person conferences I have attended. The small group size was key.”
Virtual Conference Attendee
Storytelling And Writing Best Practices For Internal Communicators September 2021
“overall very well worth the investment. thank you for pulling together a solid group of presenters with compelling content to share.”
Virtual Conference Attendee
Storytelling And Writing Best Practices For Internal Communicators September 2021
“We’ve had some other top-notch presentations, but that one alone was worth the price of admission”
Rob Dollars | Brechenridge Grand Vacations
Storytelling And Writing Best Practices For Internal Communicators September 2021
“I can put every one of these principles to work this week”
Virtual Conference Attendee
Storytelling And Writing Best Practices For Internal Communicators September 2021
“Great ideas for how to engage employees. Very thought provoking”
Virtual Conference Attendee
Storytelling And Writing Best Practices For Internal Communicators September 2021
“It is refreshing and inspiring to hear from other communications professionals.”
Virtual Conference Attendee
Storytelling And Writing Best Practices For Internal Communicators September 2021
“I love the virtual format. It’s so helpful to not have to travel!”
Virtual Conference Attendee
Storytelling And Writing Best Practices For Internal Communicators September 2021
“Loved the non-verbals and the authenticity.”
Virtual Conference Attendee
Storytelling And Writing Best Practices For Internal Communicators September 2021
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Lizzie Costello, Owner & Creative Director | Costello Productions
We’ll kick off the event by giving you the opportunity to meet and connect with your peers to discuss challenges and solutions in your video storytelling efforts.
11:15 am - 12:00 pm
Where All Good Video Starts
Lizzie Costello, Owner & Creative Director | Costello Productions
Moving at an average of 24 frames per second, video can present more information to your audience at one time than any other medium. That’s why video continues to dominate in communications. Yet, it can be easy to be distracted by a beautiful image, especially when film and video professionals spend most of their time on focus, lighting, color, and composition. As corporate communicators, writers, and producers, it is our job to ensure that all videos start with substance, and not style — because sometimes, if we don’t prioritize that, no one else will.
In this section, you will learn:
What makes a compelling visual story (and what does not)
How to flesh out the elements of the visual picture that will give more information to your audience
12:00 pm - 12:40 pm
The Three-Act Structure: How to Keep Your Audience Watching
Lizzie Costello, Owner & Creative Director | Costello Productions
You know that feeling, when you’re watching a movie, and something interrupts you, demanding your attention, and even though you’re supposed to give your attention to this other thing, you stay on the couch, still watching the movie, because you must find out what happens next? Giving your audience that feeling is a communicator’s dream. Most likely, that feeling is the result of the three-act structure, a scripting method used by most Hollywood films to guarantee that audiences watch their movies to the end. By employing the three-act structure in your script writing, you too can have a better chance of your audience watching the video you worked so hard to create.
In this section, you will learn:
What the three-act structure is and examples of how it is used in Hollywood movies
The elements and rules of the three-act structure
How to apply this format to your videos
12:40 pm - 1:00 pm
Refresh & Recharge
1:00 pm - 1:30 pm
How to Trouble-Shoot a Boring Video
Lizzie Costello, Owner & Creative Director | Costello Productions
Too often, a well-shot video ends up feeling like a collection of soundbites. How did this happen? Where did you go wrong? Chances are, there’s a problem with your three-act structure.
In this section, you’ll learn:
How to identify what isn’t working in your video
The tactics you can employ to fix those problems using the rules of the three-act structure
1:30 pm - 1:45 pm
Putting It Into Action: How to Manage a Production Team
Lizzie Costello, Owner & Creative Director | Costello Productions
If you are an internal communicator tasked with making a video, chances are you are not the one crafting the video—your expertise is probably in communications strategy and writing, not cinematography or video editing. Now that you are familiar with the three-act structure and the importance of thorough pre-production, you’ll want to choose a video partner who will help you achieve your story goals.
In this session, you’ll learn:
The questions you should ask of prospective video partners
The questions they should be asking you
The process for pre-production that ensures you focus on the substance behind a captivating visual
Typical roles on video teams, and how you fit in as the corporate communicator
1:45 pm - 2:00 pm
Final Q&A and Wrap Up
Lizzie Costello, Owner & Creative Director | Costello Productions
Wondering how much a video costs? How long it takes to make a video? How a corporation can start a video strategy? Lizzie is happy to answer these questions and more before the day wraps up.
Virtual Conference - 02/24/2022
11:00 am - 11:20 am
Welcome & Group Breakouts
In this fast-paced opening session, you will get to know your fellow peers, hear their biggest internal communications challenges, and can learn a few fun facts.
11:20 am - 12:00 pm
Deep Dive Workshop: Hardwired for Empathy: Using Visual Storytelling to Cultivate Emotion & Action
Conference Chair: Kevin Finke, Founder and Chief Experience Officer | Experience Willow
Visual stories make great communication, change and advocacy tools. In this deep-dive workshop, Kevin explores how stories serve important functions in everyday human life, a reality that internal communicators can harness as an advantage and competitive edge. From the role of stories in communication to the human brain’s response to compelling narrative, this workshop was designed to illuminate the “why” and "how" behind humanity's love for visual stories.
12:00 pm - 12:25 pm
Video Storytelling: A Secret Weapon To Boost Engagement
Jenn Spantak, Global Employment Brand and Recruitment Marketing Director | Caterpillar
Creating videos of your own has never been easier. Now, everyone has instant access to filming, editing and publishing, but just because you post a video doesn’t mean it will be successful.
During this session you will learn:
How to know if video is the right medium
The secret to great video storytelling
Tips to keep your script short and snappy and your audience engaged
12:25 pm - 12:55 pm
Refresh & Recharge
12:55 pm - 1:20 pm
The Power of Storytelling in Corporate Video
Zynara Ng, Team Lead, Video Operations | Google
Your videos don’t need to involve a high production cost. Incredible videos can capture an audience by using timeless narrative techniques.
During this session, you will learn:
Story over anything else. Your video doesn't have to have the best production quality (especially during a pandemic). All that matters is finding the heart of the story.
How to find your story. Learn how to find your story through the medium of video
Stay authentic. Audiences will know right away if your story is not real or genuine. You'll learn the key ingredients to creating a genuine story from your subject, which is the key to a successful story.
1:20 pm - 1:45 pm
The Business Of Storytelling: How The Right Story Can Support Strategic Priorities For Your Organization
Lisa Arney, Senior Manager, Internal Communications | The Walt Disney Company
Everyone loves a good story, but when it comes to providing value to your organization, Internal Communications teams have to think beyond the entertainment factor. This means working alongside key partners to understand business goals and find meaningful ways to tell their story.
In this session, you’ll learn how to generate stories that:
Build connections with your audience while underscoring your company’s purpose
Take complex information and use visuals to make it clear and relatable
Tap into your own version of “Pixie Dust” to foster pride and motivate employees
1:45 pm - 2:10 pm
Engaging the Senses: Two Ways to Instantly Elevate Your Videos to Increase Engagement
Neslihan Saninkaya, Digital Storyteller | City of Boston
Kristina Vicario, Digital Storyteller | City of Boston
Until the world is advanced enough for us to “taste,” “touch” and “smell” a video, we are focusing on the two senses that elevate a person’s viewing experience: sight and sound. Filling in the blanks with sensory material so that the viewer’s brain doesn’t have to, will make the viewer more likely to engage with your video every time.
During this session, you’ll learn:
Why sound design is so important (with a comparison example showing the impact sound design can have) and how to start doing it right now!
How color-correcting & color-grading footage can instill tone & emotion and how to start doing it.
How to think about the construction of a video differently when it comes to sensory material
2:10 pm - 2:35 pm
Comedy That Creates Connections: Using Parody Videos Effectively
Parodies are based on common cultural touchpoints that help build an instant – and entertaining – bridge between your content and your audience. But do they drive business results? In this session, we’ll explore a case study using parody videos that successfully generated deep understanding and retention of complex content.
You’ll learn how to:
Unify disparate content into single compelling story
Create cultural shorthand for your team that amplifies key messages
Measure the video’s impact on your audience
2:35 pm - 2:55 pm
Panel Discussion: Tips And Tactics To Address Your Greatest Challenges
Lizzie Costello, Owner & Creative Director | Costello Productions
Chad Carter, Regional Communications Director | American Red Cross
Michael Hughes, National Association of Government Communicators
Have you found yourself asking where to start or the role a communicator plays in video within your organization? We have assembled a panel of communicators who can answer your questions and provide tips on any of the challenges you’re facing.
More panelists coming soon!
2:55 pm - 3:00 pm
Wrap Up & Final Words
We’ll share your 'golden nuggets' and summarize tips on what to do when you return to work.
Speakers
Kristina Vicario Digital Storyteller | City of Boston
Lisa Arney Senior Manager, Internal Communications | The Walt Disney Company
Lizzie Costello Owner & Creative Director | Costello Productions
Neslihan Saninkaya Digital Storyteller | City of Boston
Zynara Ng Team Lead, Video Operations | Google
Jenn Spantak Global Employment Brand and Recruitment Marketing Director | Caterpillar
This is your chance to attend a top-rated internal communications conference from the safety and convenience of your desk.
This virtual event will still provide the high-quality content, leading speakers, and interactive breakout sessions ALI conferences deliver in person.
ALI virtual events are delivered via Zoom meetings. You will receive a Zoom meeting link immediately after registering, directly from Zoom, as well as a registration confirmation from us.
The ALI Community!
"It was a great platform to share virtual best practices and to hear all the wonderful ideas in a casual online environment."—Employee Engagement Specialist Virtual Conference Attendee
"Love that we get EVERYTHING...video, chat, presentations, contact list. That never happens at other events!"—Virtual Conference Attendee
"This was my first ALI Conference today and I loved it. Thank you for hosting! Hope to attend more in the future!"—Communications Specialist Virtual Conference Attendee
Alumni Rate: Past ALI conference attendees may use Promo Code "ALUM" to receive $150 off. Contact us if you have questions.
Team Discounts: Attend this training with your colleagues. Contact us for promotion codes.
Team of 2 save $100 each, Team of 3 save $125 each, Team of 4 save $150 each
Non Profit / Government Discount: Contact us to receive your promo code for $150 off.
Testimonials
"You all really pulled together an impressive group of folks. I loved speaking with the Salesforce and Amazon communication teams. I always feel that I take more than I give at these meetings, thank you for making it time well spent." - Vice President, Organizational Communications, American Cancer Society
"This is the conference where innovators of our industry will convene & shape the blueprint for the modern communications function in the age of digital. This is the conference for you if you dare to challenge the status quo." - Senior Vice President, Corporate & Digital Communications Group, Mastercard
"I loved the conference! I think the line-up was terrific and representative of all sizes of businesses which I think makes it useful for everyone and helps broaden the talking points & open up different scenarios on the overarching topic." - Manager, Corporate Communications, Scripps Network Interactive
