Join your Corporate Communications peers to explore innovative strategies and proven best practices that can transform your communication efforts.
Gain valuable insights to enhance your messaging, elevate your skills, and drive success across your organization.
Pre-Conference Workshops:
Tuesday, April 27, 2027
General Sessions:
Wednesday, April 28, 2027
Thursday, April 29, 2027
Register by Friday, March 12, 2027 and save $400!
From Strategy to Impact.
Corporate communications is being asked to do more than publish. Join corporate, employee, and internal communications leaders for three days in Philadelphia on turning communications strategy into measurable business impact, with one voice across every audience.
About This Strategic Corporate Communications Event
Employees do not experience corporate communications and internal communications as separate functions. They experience one organization, one voice, and one culture.
This conference explores how leading teams align the two into a single strategy that builds trust inside the organization and reputation outside it. Through case studies, interactive workshops, and peer benchmarking, you will leave with a strategy that holds together across every audience and a way to prove what it delivers.
You will learn how to:
Align corporate and internal communications around one narrative, one calendar, and one set of priorities.
Build a messaging architecture that holds up from the earnings call to the team huddle.
Prepare employees to be credible advocates for your brand and your story.
Handle issues, crises, and reputation risk with communications that reach employees first.
Partner with HR, investor relations, marketing, and legal without losing communications ownership.
Use AI and data to scale content across audiences while protecting a consistent voice.
Coach executives to communicate with clarity and consistency in every setting.
Measure communications against business outcomes and prove the value of the function.
Hear what past attendees had to say:
Liked the variety of panelists, all had very interesting and useful perspectives.
Past Event Attendee
Loved the set of speakers. Found it all interesting and relevant to my work as an Internal Communications Manager.
Virtual Event Attendee
Love the concentrated focus on a topic over a few hours! Looking forward to the next one.
Past Event Attendee
Great speakers, content, lots of good questions.
Virtual Event Attendee
Benefits Of The 3-Day Pass
Maximize your time by signing up for our Pre-Conference Workshops on Tuesday, April 27, 2027.
Interactive Pre-Conference Workshops are led by thought leaders and experts on strategic corporate communications. Each small group session will prepare you for the conference the following day, provide you with practical answers to questions that keep you up at night, and inspire you to creatively tackle your most pressing challenges.
Who Should Attend
This event is designed and researched for directors, managers, vice presidents, specialists, officers, project leaders, and consultants involved in:
Internal Communications
Employee Communications
Corporate Communications
Employee Experience
Employee Engagement
Human Resources
Change Management
Digital Communications
Corporate Intranets
Public Relations
Strategic Communications
Corporate Affairs
Past Speaker Organizations Include:
Benefits Of Attending ALI’s Strategic Corporate Communications Conference
Access to practitioners from leading organizations with real examples and proven strategies through real world case studies and intimate, interactive workshops.
Networking list for attendees to continue the conversation after the conference.
Interactive sessions allowing you to work with your communications peers.
Certificate of attendance for CEUs.
Opportunity to meet with peers.
Guaranteed extensive, how-to instruction about strategic corporate communications that you can use immediately.
Opportunity to have your most pressing questions answered in real-time.
Frequently Asked Questions About Strategic Corporate Communications
Who should attend the 6th Annual Strategic Corporate Communications Conference?+
Corporate, employee and internal communications leaders and their teams, from vice presidents and directors to managers and specialists, along with colleagues in employee experience, employee engagement, HR, change management, digital communications, corporate intranets, public relations and corporate affairs.
What will I learn?+
You'll learn how to align corporate and internal communications around one narrative and set of priorities, build messaging that holds up from the earnings call to the team huddle, prepare employees to be credible advocates, handle issues and crises with communications that reach employees first, coach executives, use AI and data to scale content, and measure communications against business outcomes.
Why bring corporate and internal communications together?+
Employees do not experience corporate and internal communications as separate functions. They experience one organization, one voice and one culture. The conference explores how teams align the two to build trust inside the organization and reputation outside it.
Is this conference only for senior leaders?+
No. The program is designed for communicators at every level. Through case studies, panel discussions and peer benchmarking, you'll leave with ideas you can apply in your own role.
How can I get approval to attend?+
Download the justification letter template on this page. It is a ready-to-edit letter you can personalize and send to your manager to make the case for attending.
Need Leadership Approval?
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. However, while you may see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing.
Frequently Asked Questions About the Conference Agenda
What does the conference schedule look like?+
General sessions run Wednesday, April 28 and Thursday, April 29, with case studies, panels, interactive group breakouts, sponsor showcases, networking breaks, a reception and organized group meals. 3-Day All-Access Pass holders also join the pre-conference day on Tuesday, April 27.
What themes run through the agenda?+
Tying communications strategy to business goals, message architecture across audiences, issues and crisis response, preparing executives to communicate, measuring and reporting impact to leadership, lean team operating models and the future of corporate communications.
Will I hear real world examples?+
Yes. Case studies and panels feature corporate and internal communications leaders from a range of industries sharing how their teams earned a seat at the table and proved their impact.
Is the agenda final?+
The agenda is updated as sessions and speakers are confirmed, so check back for the latest version. ALI Conferences reserves the right to change speakers and agenda.
What People are Saying
“Meeting other people with a similar job to mine! It was great to see that everyone faces similar problems as myself.”
Past Event Attendee
“Really great presentations with real-life, valuable info.”
Past Event Attendee
“Meeting so many like-minded colleagues. Loved the group interaction, networking, and casual and supportive feel.”
Past Event Attendee
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Pre-Conference Workshops: Find Out Why ALI Workshops Are Consistently Rated As Valuable Time Spent! - 04/27/2027
8:45 am - 9:15 am
Continental Breakfast, Coffee & Registration
Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees.
Stop by the registration desk to sign-in and pick up your materials for the next 3 days.
We’ll kick things off at 9:30!
9:15 am - 9:30 am
Welcome & Speed Networking
9:30 am - 10:45 am
Workshop A: From Business Strategy to Communications Plan: Building a Strategy That Ties to Measurable Results
Lynn Zimmerman, CEO & Principal | Swing Communication
A communications plan earns influence only when it maps to what the business is trying to achieve. In this workshop, you will translate business priorities into communications objectives, audiences and measures.
You’ll learn how to:
Connect each communications objective to a business outcome
Prioritize audiences and messages for the year ahead
Build a one-page plan your leaders will support
10:45 am - 10:55 am
Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.
10:55 am - 12:20 pm
Workshop B: One Voice, Many Audiences: Building a Message Architecture for Employees, Customers, Investors and Media
Dawn Fallon, Founder and CEO | New Dawn Communications
Mixed messages cost credibility. Learn how to build a message architecture that keeps your organization consistent across every audience while still speaking to what each one needs.
You’ll learn how to:
Develop a core narrative and supporting proof points
Adapt messages by audience without changing the story
Align internal and external teams around one source of truth
12:20 pm - 2:20 pm
Lunch On Your Own, But Not Alone: Reservations Are Booked!
Reservations have been made at a number of local restaurants.
Don’t miss this opportunity to have lunch with your peers at a local Philadelphia hot spot!
**Dutch treat, we’ll ask for separate checks.
2:20 pm - 3:35 pm
Workshop C: Proving Impact: A Measurement Framework for Corporate Communications
Leaders want to see results, not activity. Build a measurement framework that moves beyond impressions and open rates to the outcomes your business cares about.
You’ll learn how to:
Choose metrics tied to awareness, understanding, behavior and business results
Build a dashboard executives will actually read
Present results in a way that secures budget and support
3:35 pm - 3:45 pm
Afternoon Refreshments & Stretch Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.
3:45 pm - 5:00 pm
Workshop D: Preparing Executives to Communicate with Clarity and Credibility
Executives shape reputation every time they speak, post or present. This workshop gives you tools for coaching leaders, building executive platforms and preparing them for difficult questions.
You’ll learn how to:
Create an executive communications platform and content plan
Coach leaders for town halls, media interviews and social channels
Prepare leaders to answer tough questions with confidence
5:00 pm -
Close Of Workshops
5:00 pm - 6:00 pm
Complimentary Networking Reception For Workshop Attendees, Speakers & Sponsors @ Venue Bar
Cheers to a great day full of content!
Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.
6:30 pm - 8:00 pm
Dinner With A Group: Reservations Have Been Made To Take In The Sights Of Philadelphia
First time in Philadelphia? Want to get out of the hotel? Meet your peers in the lobby at 6:00.
You’ll be heading out to dinner at a local hot spot as you take in the sights of the city.
Day 1: General Sessions - 04/28/2027
8:30 am - 9:00 am
Registration: Badges, Breakfast, & Beverages
Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees.
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors!
9:00 am - 9:30 am
Chairperson’s Welcome & Speed Networking
Welcome to the 6th Annual Strategic Corporate Communications Conference East.
In this fast-paced forum, you’ll get to know your fellow peers, their biggest corporate communications challenges, and a few fun facts.
9:30 am - 10:05 am
Come As You Are: Earning a Seat at the Table Without Leaving Yourself at the Door
Emi Sasagawa, Director, Arts Service Centre Communications, Faculty of Arts | The University of British Columbia
What if the thing you’ve been told to leave at the door is exactly what earns you a seat? Communications leaders are often told that strategic influence comes from being neutral, composed, and careful not to overstep. This session challenges that advice and makes the case that the instincts, perspectives, and lived experience we’re taught to set aside are often what leadership tables need most. In this session, we’ll explore how authenticity, used with judgment, builds trust, earns advocates and changes how leaders value communications. You’ll leave with a practical framework for turning values into questions you can use under pressure, and a clearer sense of when to speak up and how to make it count.
10:05 am - 10:40 am
The Human Element: Change Management for a Sensitive Business Process
Angela Correa-Becker, Director of Communications, Division of Information Technology | Virginia Tech
When employees read the news before they hear from their own leaders, trust takes the hit. See how one organization coordinated internal and external communications through a transformation so every audience heard one story.
Key Takeaways:
A coordination model for internal and external teams
How to sequence announcements across audiences
Lessons from what went wrong and how the team recovered
10:40 am - 11:10 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
11:10 am - 11:45 am
Reputation in Real Time: Building an Issues Management and Crisis Response Playbook
Issues now move from a single post to a headline in hours. Learn how one corporate communications team built a playbook, decision tree and response team that let them act quickly and consistently.
Key Takeaways:
The core elements of an issues and crisis playbook
How to define roles and approvals before a crisis starts
Ways to keep employees informed while the story unfolds
11:45 am - 12:20 pm
Turning Corporate Strategy into a Story Employees Understand and Act On
A strategy that lives only in a slide deck changes nothing. This case study shows how one organization translated its corporate strategy into a narrative, manager tools and ongoing content that employees connected to their own work.
Key Takeaways:
How to translate strategy into plain language
Tools that help managers carry the message
Ways to measure understanding and action
12:20 pm - 2:20 pm
Lunch On Your Own, But Not Alone: Reservations Are Booked!
Reservations have been made at a number of local restaurants.
Don’t miss this opportunity to have lunch with your peers at a local Philadelphia hot spot!
**Dutch treat, we’ll ask for separate checks.
2:20 pm - 2:55 pm
Interactive Group Breakout: Stress Test Your Communications Strategy
Bring a current plan or priority and put it in front of your peers. In small groups, you will test your objectives, audiences and measures against the question every executive asks: what business result will this deliver?
Key Takeaways:
Candid peer feedback on your current plan
Stronger links between your plan and business results
New ideas from organizations facing similar pressures
2:55 pm - 3:30 pm
Putting AI to Work in a Corporate Communications Function Without Losing Trust
AI is changing how corporate communications teams research, write and report. Hear how one team introduced AI into its workflows, set guardrails with legal and kept stakeholder trust intact.
Key Takeaways:
The use cases delivering the most value today
Guardrails for accuracy, confidentiality and disclosure
How to bring a cautious team and leadership along
3:30 pm - 4:10 pm
Sponsor Showcases: Tools You’ll Want in Your Toolkit
Take advantage of this interactive break to connect with our sponsors and experience their products and services firsthand. Each sponsor will host live demos at their table, giving you the chance to explore innovative solutions, ask questions, and find the tools that best support your work.
4:10 pm - 4:55 pm
Panel: What the C-Suite Really Wants from Communications
Dionne Ligoure, VP Corporate Communications | Massy Group
Jessica Sipperley, Director, Corporate Communications & PR | Health Care Service Corporation
Panelists who advise senior executives every day will share what leaders expect, what earns their confidence and what loses it. Bring your questions about influence, access and difficult conversations.
Key Takeaways:
What senior leaders value most from communications
How to give advice executives will act on
Ways to build influence without formal authority
4:55 pm - 5:00 pm
Chairperson’s Wrap Up & Key Takeaways
5:00 pm - 6:00 pm
Close Of Day 1: Join Us For A Complimentary Networking Reception @ Venue Bar
Don’t stop the conversation!
Join us at the lobby bar as you network with your peers and sponsors.
Participate in raffles & sign-up for dinner with your peers!
6:30 pm - 8:00 pm
Dinner With A Group: Reservations Have Been Made
Want to keep the conversation going? Join a group of attendees for dinner at a local Philadelphia hot spot.
Sign-up at the registration desk or during the networking reception to join a group at tonight’s dine-around. Reservations have been made.
**Dutch treat.
Day 2: General Sessions - 04/29/2027
8:30 am - 9:00 am
Breakfast & Visit Your Sponsors
Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.
9:00 am - 9:30 am
Day 2 Kick Off & Chairperson Address
Together we will recap yesterday’s top takeaways and set the stage for this final day of learning.
9:30 am - 10:05 am
From Metrics to Meaning: Reporting Communications Impact to the Board and Executive Team
A long report of activity rarely holds an executive’s attention. See how one communications leader rebuilt reporting around a small set of outcome measures and a story the board could follow.
Key Takeaways:
The measures that matter to executives and boards
A reporting format that fits on one page
How to use results to shape next year’s priorities
10:05 am - 10:40 am
Doing More with a Lean Team: Redesigning the Communications Operating Model
Rob Anthes, Director, Corporate Communications & Strategy | Cenlar
Demand keeps growing while headcount stays flat. Learn how one organization redesigned roles, intake and priorities so a small team could focus on the work with the most impact.
Key Takeaways:
An intake and prioritization model that protects strategic work
How to decide what to stop doing
Roles and skills a modern communications team needs
10:40 am - 11:10 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
11:10 am - 11:45 am
Interactive Group Breakout: From Strategy to Action: Build Your 90-Day Impact Plan
Leave with a plan, not just notes. Working in small groups, you will choose the priorities, measures and first steps you will act on in the next 90 days.
Key Takeaways:
A written 90-day plan tied to business results
Peer feedback on your priorities and measures
An accountability partner to check in with after the conference
11:45 am - 12:30 pm
Panel: The Future of Corporate Communications: Skills, Structure and Priorities
Sandra Lo, Head of Global Corporate Communications | Zoho
Chandra Kay, Executive Communication & Author | Chandra Kay Communication
The role of corporate communications is expanding as technology, stakeholder expectations and the workforce change. Panelists will share how they are preparing their teams for the next three years.
Key Takeaways:
The skills teams will need most
How functions are being restructured
Priorities leaders are setting for the year ahead
12:30 pm - 12:45 pm
Key Takeaways, Conference Wrap-Up
Speakers
Dawn Fallon Founder and CEO | New Dawn Communications
Rob Anthes Director, Corporate Communications & Strategy | Cenlar
Access to speaker presentations and resources post-event
✔
Bonus content
✔
Certificate of Completion
✔
LinkedIn networking list of all attendees (opt-in)
✔
Networking receptions
✔
Lunch on Your Own, But Not Alone!We organize group lunches each day. You pay on your own.
✔
Optional Group DinnersJoin fellow attendees for organized dinners. Everyone pays on their own.
All prices in USD. Group discounts cannot be combined with any other offer except early bird pricing.
ALI Conferences reserves the right to change speakers and agenda.
NEED LEADERSHIP APPROVAL?
Attending a conference is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. Getting the “thumbs up” from management may take a bit of convincing. ALI is here to help.
Payment is due two weeks prior to the event. If payment has not been received two weeks before the event, a credit-card hold, training form, or purchase order will be taken to ensure your space.
CANCELLATION POLICY
You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference a refund will be provided less a $399 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.
PROGRAM CHANGES
Advanced Learning Institute, Inc. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.’s liability is limited to the refund of the program fee only.
Frequently Asked Questions About Registration
What's included with my conference registration?+
Every in-person pass includes the sessions covered by your pass, beverages, continental breakfasts and snacks, networking receptions, access to speaker presentations and resources after the event, bonus content, an opt-in LinkedIn networking list of attendees and a Certificate of Completion.
What's the difference between the passes?+
The 2-Day Conference Pass covers the main conference sessions on April 28 and 29. The 3-Day All-Access Pass adds the pre-conference day on April 27 and includes the 2-day conference recording. The 2-Day Recording Pass gives you on-demand access to the main conference sessions for one year if you can't attend in person.
Are discounts available?+
Yes. ALI offers savings for teams registering together, for government and nonprofit attendees, and for past ALI attendees, and codes can be combined with early bird pricing. Current codes are listed in the discount section on this tab. Government, nonprofit and alumni discounts need an eligibility code, so email connect@aliconferences.com to receive yours or to ask about pricing for teams of four or more. Only one code may be used per registration.
How can I pay?+
Register online by credit card, or email connect@aliconferences.com to pay by invoice or purchase order. A W-9 is available on request. Payment is due two weeks before the event.
What if I can no longer attend?+
You can send a substitute at any time; email connect@aliconferences.com with both names. If you cancel in writing more than two weeks before the conference, you'll receive a refund less a $399 administration fee. Cancellations within two weeks of the event, and no-shows, receive a credit memo valid for one year that anyone in your organization can use.
HEAR WHAT PAST ATTENDEES HAD TO SAY
“
Meeting other people with a similar job to mine! It was great to see that everyone faces similar problems as myself.
— Past attendee
“
Really great presentations with real-life, valuable info.
— Past attendee
“
Meeting so many like-minded colleagues. Loved the group interaction, networking, and casual and supportive feel.
Valid on new orders through Friday, December 4, 2026, at 11:59 p.m. CT. 25% off any ALI conference pass. One use per person. Cannot be combined with other promo codes.
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