Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees. Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Be sure to stop by and visit your sponsors!

Welcome to Strategic Corporate Communications West! In this fast-paced forum, you'll get to know your fellow peers, their biggest corporate communications challenges, and a few fun facts.

Change is difficult, especially when it affects how people work. This case study shows how HCA Healthcare used strategic change management and communication to successfully implement a new clinical labor management platform across 190 hospitals. By engaging leadership and frontline teams through multiple channels, they fostered buy-in, ownership, and trust. This approach helped teams understand the reason for change and actively participate in shaping it. The result is a robust communication system supporting better staffing, improved patient care, and employee satisfaction.

Key Takeaways

• Strategic communication is vital for successful large-scale change.
• Engaging leaders and frontline staff builds buy-in and trust.
• Clear understanding of the 'why' encourages active participation and ownership.

Colgate-Palmolive recently launched a refreshed corporate brand identity designed to better reflect its purpose and legacy, unify and inspire employees and attract future talent. This initiative highlights how a purpose-driven company can fuel engagement and pride while boosting reputation and business impact through innovative, authentic and omnichannel communications.

 Key Takeaways:

• How a corporate brand drives employee engagement and fuels growth

• Lessons learned from a refreshed brand launch

• How to leverage creative insights across channels to drive meaningful impact

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Be sure to stop by to fill out your evaluation forms.

Discover how internal communications can be a strategic engine for business growth, not just a supporting function. In this talk, Caroline Johns, Vice President of Corporate Communications at Saatva, shares how she built an internal communications function from the ground up to fuel the company’s rapid expansion. She’ll reveal how her team launched a new intranet to connect a fast-growing, remote-first workforce and leveraged data-driven strategies to boost engagement, drive adoption, and align with Saatva's overall business goals.

In today’s workplace, information alone isn’t enough. Employees need stories that connect them to purpose, values, and each other. This session will explore how corporate communicators can move beyond transactional messaging to craft compelling narratives that inspire action, build culture, and strengthen trust.

Key Takeaways: 

• Emphasize storytelling over mere information dissemination.
• Foster a sense of purpose, values, and community through narratives.
• Enhance trust and culture by crafting inspiring and authentic stories.

Reservations have been made at several local restaurants.
Don't miss this opportunity to have lunch with your peers at a local San Diego hot spot!


**Everyone is financially responsible for their own lunch.

Competing priorities, information overload and highly complex organizations can impede successful adoption of new business initiatives. By engaging employees to act as trusted ambassadors, internal communications becomes an engaging dialogue instead of a one-way conversation. Discover how business leaders and communicators can tap into its most valuable resource—its people—to drive impact and create lasting change.

Key takeaways:

• Build trust and credibility through a network of internal advocates
• Show instead of tell to cultivate genuine interest and drive momentum
• Increase reach and adoption of strategic business initiatives

Recharge with coffee, light snacks, and great company. This informal networking break gives you the perfect opportunity to connect with peers, exchange ideas, and spark collaborations before heading back into the sessions.

Leaders need communications that bring clarity and build trust when circumstances are unpredictable. This panel explores how to craft messaging that feels authentic and steady. 

Key Takeaways: 

• Help leaders communicate with clarity and confidence 

• Practical approaches to speechwriting and executive messaging 

• Tips to avoid sounding scripted while staying strategic 

Don't stop the conversation!

Join us at the lobby bar as you network with your peers and sponsors in the adjacent at the #ALIcomms

Want to keep the conversation going? Join a group of attendees for dinner at a local San Diego hot spot.
 

Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
 

**Dutch treat. 

A conversational session driven entirely by crowd questions. Stan is the General Manager of Global Communications for Delta, covering operations, safety and media. Ask him anything – from AI to intranets, crisis to culture, metrics, storytelling, external, social, org design, exec support and everything in between. Together, we’ll try to answer a question that all of us face in our profession: How can we change for the better?

OneDigital' promise to our employees is that everyone will be supported in a career where you can do your best work and live your best life. This presentation will focus on how we live up to this promise in a culture that helps people live their best life.

When you ask people what matters most to them and their loved ones, they will tell you that it’s their health, their money, their job and their life. At OneDigital, we wrap our arms around our people and their families with a total wellbeing program for every stage of their life’s journey.

 We'll present our strategic Total Wellbeing communications plan and how it was executed through visual branding, messaging, audience segmentation and how we measure results.

Key Takeaways:

• OneDigital is committed to supporting employee well-being holistically.
• The company emphasizes a culture that promotes living one's best life.
• A strategic approach to communication, branding, segmentation, and measurement is central to our wellbeing initiatives.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

Be sure to stop by to fill out your evaluation forms. 

Strong communication is more than delivering information—it’s about building lasting trust with employees, customers, and stakeholders. This panel will explore how communicators can shape narratives that strengthen relationships, reinforce values, and drive alignment across an organization. 

Key Takeaways: 

• Approaches to crafting messages that resonate and build credibility 

• Balancing transparency with strategic storytelling 

• Ways to align internal and external messaging for greater impact