3rd Annual Strategic Corporate Communications Conference
enhance transparency from the top-down, develop a compelling brand reputation, and create a winning employee experience in the digital age
September 30, 2020 - October 01, 2020 | 10:00am - 3:00pm CST
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2-Days Filled With Case Studies From Your Peers, Breakout Sessions, & Thought-Leader Panel Discussions
What People are Saying
“I was blown away by the strategic internal communications conference, the entire experience was amazing”

“Thank you for probably the best conference I have ever attended. It was exceptionally well organized and well executed. I loved every minute of it. I cannot thank you enough for the info, intelligence, & connections I acquired in a mere 2 days! Fantastic!”

“Loved the sharing of the “process” information. I liked knowing the experiences the spearkers went through- what went well & what they would avoid next time”

Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Agenda
The time zone for this event: [CST]
Day 1, General Sessions - 09/30/2020 |
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10:00 am - 10:05 am | ALI Welcome and AnnouncementsWelcome to the 3rd Annual Corporate Communications conference. We'll quickly go over a few tips to maximize your virtual experience before kicking things off. | |||
10:05 am - 10:25 am | Chairperson's Welcome & Peer Networking - Sinickas Communications, Inc.Angela Sinickas, CEO | Sinickas Communications, Inc. Welcome to ALI's 3rd Strategic Corporate Communications: Using Social, Video, Podcasts, and More conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest communications challenges, and a few fun facts. | |||
10:25 am - 10:40 am | Lose Them in the Story; Engage Them in Your Business - Health Care Service CorporationRobin McCasland, SCMP, IABC Fellow, Senior Director, Corporate Communications | Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas Storytelling has been an appealing way to captivate people for thousands of years. But in 2020, it’s tougher to share compelling business content with few words, while trying to stir emotions and motivate employees to act or change behaviors. During this session, learn how to lose your audiences in stories and engage them in your business, including how to:
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10:45 am - 11:00 am | Get the Business! How to Achieve Greater Engagement through Innovative Communication Strategies - Applied MaterialsJeff Stalcup, Sr. Director, Employee Experience | Applied Materials Following feedback from the HR function of Applied Materials that communication was too complicated, too academic, and basically not fun, you will learn how Jeff's department made the process simpler and far more engaging and yes, more fun! In this session Jeff will explain the journey from audit to success on why they chose the path they did and how it all worked. You will learn how Applied Materials have created an engaging experience for the consumer. Key outcomes:
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11:05 am - 11:20 am | Unleashing the Power of Storytelling: Empowering Teams to Communicate Through Podcasts - Johnson & JohnsonRuben D. Taborda, Formerly Senior Director, Hospital and Distributor Supply Chain Solutions | Johnson & Johnson we communicate traditionally are inefficient. At Johnson & Johnson, traditional methods of communicating through newsletters, webinars, in-person meetings, email etc were becoming stale. By injecting podcasting into the communication mix it has helped to spread ideas and communications at scale in an efficient and engaging way. As Podcasting is mobile friendly, on-demand, and is a manageable length allowing employees to be engaged and informed easily. See first hand how Johnson & Johnson has utilized podcasting as a communications tool, including how you can use podcasting to:
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11:25 am - 11:55 am | Respect Your Readers: Lose the Corporate B.S. and ‘Write Tight’ for Mobile and Virtual Workers - Crescenzo CommunicationsWith more and more people getting their information from phones and other mobile devices, communicators have to change how they present information. In this session, you’ll learn how to:
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11:55 am - 1:00 pm | Lunch Break & Networking Opportunity - Sessions Will Resume at 1:00 PMThis will be a one hour break allowing you to catch up with your work and grab a bite to eat. Feel free to join your peers in a breakout room at any time to continue the conversation. | |||
1:00 pm - 1:40 pm | Deep Dive: Strategies and Tactics to Get Your Leaders Involved With Video CommunicationsElena Valentine, CEO | Skill Scout In times of rapid change, viral illnesses like COVID-19, natural disasters or other disruptions to our daily business and personal lives, our teams look to us to provide guidance, critical information and direction to move forward. You may have a lot of information to share with your team right now. New processes, office closure, working remotely for the first time. Sharing this in written form is important for step-by-step processes that people can refer back to. But in written communication, it's often the emotion and vulnerability that gets lost. Now more than ever, employees are looking for a connection. They are looking to leaders who care and empathize with what's happening. Tone, demeanor, and eye contact matter. If you can't be together in person to speak with them, video is the next best thing. As leaders, delivering a message on video is a human-centered way to connect, inform, reassure our people. This workshop will provide you with tactics, techniques, and even strategies to make your leaders feel comfortable about being on camera. | |||
1:45 pm - 2:00 pm | Forward Thinking: Innovating Communications in the Age of AI - EpsilonAmy Bishop, Strategy Director | Epsilon With smart assistants, like Siri and Alexa, accelerating the use of voice search, marketers are preparing for a future where voice plays a significant role in brand communications. Voice experiences will offer brands an opportunity to develop deeper connections with their consumers. In this session, you'll learn how voice-driven AI technologies are changing behavior — and what that means, not only for businesses and communicators but for society as a whole.
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2:05 pm - 2:20 pm | Using Video Analytics to Boost Your Brand and Engage Your Audiences - County of San DiegoTom Christensen, Communications Specialist | County of San Diego Stay on brand and engage your audiences while achieving greater ROI for your video efforts. Increase your social media presence and follower engagement by using social media platforms built-in analytics that help you deliver results. See tried-and-true examples that kept County of San Diego audiences captivated and generated meaningful engagement, including:
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2:25 pm - 2:40 pm | How to Make a Podcast People Love - Arizona Public ServiceZane Ewton, Senior Internal Communications Manager | The Villages® Are you looking for more authenticity in your employee communications? Consider a podcast and the opportunity to give a voice to passionate employees to talk about the work they are doing that others might be curious about. In this session, learn what it takes to produce a podcast, including overcoming any technology fears, planning a sustainable series, and giving employees space to use their own voices for more personal connection in the workplace. Leave ready to:
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2:45 pm - 3:00 pm | Close of Day One & Final Questions - Sinickas Communications, Inc.Angela Sinickas, CEO | Sinickas Communications, Inc. Today will close with final questions, overview of session highlights, and an outline of what tomorrow will hold. | |||
Day 2, General Sessions - 10/01/2020 |
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10:00 am - 10:30 am | Recap from Day 1 & Chairperson's Address: Content that Counts - Sinickas Communications, Inc.Angela Sinickas, CEO | Sinickas Communications, Inc. Learn how to create communications that people will actually pay attention to . . . and act on! Details coming soon! | |||
10:35 am - 10:50 am | Using Facebook and LinkedIn Groups to Create More Meaningful Engagement with Stakeholders - Utah Department of TransportationZach Whitney, Digital Communications Specialist | Utah Department of Transportation Recent changes to how LinkedIn and Facebook prioritize engagement is changing the way they want users to interact. Facebook groups specifically are becoming increasingly important as a way to reach stakeholders and engage with them. Learn how Utah Department of Transportation uses groups to engage with their stakeholders as well as tips for creating and maintaining your own Facebook and LinkedIn groups. More specifically you will learn:
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10:55 am - 11:10 am | Creating Engaging Video That is Anything But Corporate - Novartis Institutes for BioMedical ResearchSusan DiClemente, Director of Communications | Novartis about some process, procedure, or initiative about to launch. Boring and unengaging. At the Novartis Institutes for BioMedical Research we don’t settle for boring, and use humor whenever we can to engage our audiences. Good video storytelling (and humor sometimes) is critical to engaging associates and making an indelible mark on their brains. Learn how to:
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11:15 am - 12:00 pm | Deep Dive: Effective Communication Tactics for Navigating a Brand CrisisCommunication can be one of the most powerful tools for mitigating and recovering from a crisis that strikes your brand. Having strong internal and external communicators and channels in place is critical to ensuring stakeholders are informed, activated and engaged during a crisis. Leave this session inspired with proven tactics to battle any sort of crisis that comes your way, including:
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12:00 pm - 12:20 pm | Stretch BreakTake this time to grab refreshments and check your email. Be sure to check the chat window to add your thoughts to the question that has been asked. | |||
12:20 pm - 12:35 pm | Corporate Communications Case Study - DematicKristen Delphos, VP, Head of Marketing & Communications | Dematic Details coming soon. | |||
12:40 pm - 12:55 pm | Managing Brand and Reputation in a Digital AgeDetails coming soon. | |||
1:00 pm - 1:15 pm | Conference Wrap-Up: Share Your Key Takeaways & Final Questions - Sinickas Communications, Inc.Angela Sinickas, CEO | Sinickas Communications, Inc. As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office. | |||
1:15 pm - 1:20 pm | Close of Conference | Thank You For Joining UsIt has been our pleasure to have you join us for ALI's 3rd Annual Strategic Corporate Communications virtual conference. You will receive a follow-up email with the link to One-Drive where presentations, resources, templates, and the virtual conference recording will be available for 6 months. |
Speakers


Kristen Delphos
VP, Head of Marketing & Communications | Dematic


Jeff Stalcup
Sr. Director, Employee Experience | Applied Materials


Amy Bishop
Strategy Director | Epsilon


Laura Lee Kong
GM, Comms, and Employee Engagement, Flight Ops. | Delta Air Lines


Susan DiClemente
Director of Communications | Novartis


Tom Christensen
Communications Specialist | County of San Diego


Ruben D. Taborda
Formerly Senior Director, Hospital and Distributor Supply Chain Solutions | Johnson & Johnson


Zach Whitney
Digital Communications Specialist | Utah Department of Transportation
What People are Saying
“I was blown away by the strategic internal communications conference, the entire experience was amazing”

“Thank you for probably the best conference I have ever attended. It was exceptionally well organized and well executed. I loved every minute of it. I cannot thank you enough for the info, intelligence, & connections I acquired in a mere 2 days! Fantastic!”

“Loved the sharing of the “process” information. I liked knowing the experiences the spearkers went through- what went well & what they would avoid next time”

Sponsors
ALI works with the best, so you can learn from the best. Our sponsors are industry leaders that are leading the way in communications.
There are a variety of sponsorship packages available and we are open to discussing a customized package that meets your needs.

Sponsors Coming Soon!
If you're interested in sponsoring or supporting an ALI Conference, please reach out to connect@aliconferences.com
Interested in becoming a Sponsor?
Introduce your brand, product, or services to key decision makers
Contact Us
Ways to Save:
- Alumni Rate: Past ALI conference attendees may use Promo Code "ALUM" to receive the $200 off discounted alumni rate. Contact us if you have questions.
- Team Discounts: Attend this training with your colleagues. Contact us for promotion codes.
- Team of 2 save $200 each, Team of 3 save $300 each, Team of 4 save $400 each
- Non Profit / Government Discount: Contact us to receive your promo code for $200 off.
Terms & Conditions:
Visit our Terms & Conditions page for full information about payment, cancellation, postponement, and substitutions.
- Payment by check or invoice option is available on the registration form.
- Payment must be received by 2 weeks prior to the start of the meeting.
- No refunds are allowed on virtual conferences. All attendees will receive the event recording and copies of the presentations after the event is held.
Questions?
Email ALI or call us at 888-362-7400 or 773-695-9400.
Testimonials
""I liked the small size of the event. You provided many easy opportunities for us to network and interact. I would reccomend ALI Conferences to a co-worker." — Assistant Director of Organizational Communications, Northwestern Mutual
"Very professionally delivered. Presenters did a good job." — Associate Director HR Communications, Yale University
“The best communications conferences i've been to. Conference content was relevant and I put it to work the following Monday morning. Networking opportunities with speakers and co-attendees proved to be extremely valuable highly recomended to colleagues"" — Communications & Public Affairs Manager, Patelco Credit Union