Welcome to the 3rd Annual Corporate Communications conference. We'll quickly go over a few tips to maximize your virtual experience before kicking things off.

Welcome to ALI's 3rd Strategic Corporate Communications: Using Social, Video, Podcasts, and More conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest communications challenges, and a few fun facts.

Storytelling has been an appealing way to captivate people for thousands of years. But in 2020, it’s tougher to share compelling business content with few words, while trying to stir emotions and motivate employees to act or change behaviors.

During this session, learn how to lose your audiences in stories and engage them in your business, including how to:

• Share persuasive content in fewer than 250 words
• Use images and graphics to start telling the story before employees read the first words
• Strategically amplify messages by building on one communication channel to the next, seamlessly

Following feedback from the HR function of Applied Materials that communication was too complicated, too academic, and basically not fun, you will learn how Jeff's department made the process simpler and far more engaging and yes, more fun!

In this session Jeff will explain the journey from audit to success on why they chose the path they did and how it all worked. You will learn how Applied Materials have created an engaging experience for the consumer.

Key outcomes:

• Leverage external consumer branding and messaging to retain and motivate staff and engage internal stakeholders
• Apply broader firm objectives to the management of internal functions and teams
• Simplify communications and improve business alignment

we communicate traditionally are inefficient. At Johnson & Johnson, traditional methods of communicating through newsletters, webinars, in-person meetings, email etc were becoming stale.

By injecting podcasting into the communication mix it has helped to spread ideas and communications at scale in an efficient and engaging way. As Podcasting is mobile friendly, on-demand, and is a manageable length allowing employees to be engaged and informed easily.

See first hand how Johnson & Johnson has utilized podcasting as a communications tool, including how you can use podcasting to:

• Train and educate employees
• Improve collaboration
• Increase efficiency in a supply chain with both internal and external partners

With more and more people getting their information from phones and other mobile devices, communicators have to change how they present information. In this session, you’ll learn how to:

• Respect your readers, “write tight”—and make every word count?
• Write for the Mobile Web: Mastering the 5-50-5-50 rule
• Layer your online information . . . so readers can decide how much time they want to spend with your content
• Create feature stories online, when nobody has time to read anymore
• Craft the perfect news headline . . . so even if the readers only skim the headline they still get the most important news
• Boil down hundreds and hundreds of words into a single, solid summary
• Edit yourself . . . and make sure your copy is as tight as can be

This will be a one hour break allowing you to catch up with your work and grab a bite to eat.

Feel free to join your peers in a breakout room at any time to continue the conversation.

With smart assistants, like Siri and Alexa, accelerating the use of voice search, marketers are preparing for a future where voice plays a significant role in brand communications. Voice experiences will offer brands an opportunity to develop deeper connections with their consumers.

In this session, you'll learn how voice-driven AI technologies are changing behavior — and what that means, not only for businesses and communicators but for society as a whole.

• Learn about the AI revolution and how it is changing consumer behavior
• Explore the impact of smart assistants on consumer search, online shopping, customer support and more
• Get helpful tips to ensure your voice strategy will enhance — not hinder — your brand experiences

Stay on brand and engage your audiences while achieving greater ROI for your video efforts. Increase your social media presence and follower engagement by using social media platforms built-in analytics that help you deliver results.

See tried-and-true examples that kept County of San Diego audiences captivated and generated meaningful engagement, including:

• Video ideas that generate social media shares and interaction
• How to use analytics to guide your video production
• Why storytelling is important for any organization

Are you looking for more authenticity in your employee communications? Consider a podcast and the opportunity to give a voice to passionate employees to talk about the work they are doing that others might be curious about.

In this session, learn what it takes to produce a podcast, including overcoming any technology fears, planning a sustainable series, and giving employees space to use their own voices for more personal connection in the workplace. Leave ready to:

• Create a sustainable schedule that you can easily manage along with the rest of your workload
• Overcome analysis paralysis. It’s easy to start researching equipment you might need and feel overwhelmed. Particularly if you don’t have recording experience.
• Just get started. It won’t be good at first, but you will get better with each episode.

Today will close with final questions, overview of session highlights, and an outline of what tomorrow will hold.