5th Annual Strategic Corporate Communications - East
5th Annual Strategic Corporate Communications - East
From Strategy to Impact: Redefining Corporate Communications to Inspire Trust, Foster Engagement, and Drive Lasting Success
April 29, 2025 - May 01, 2025 | Washington, D.C.
Post #ALIComms on LinkedIn
Join your Corporate Communications peers to learn the latest strategies and best practices to drive communication outcomes.
Pre-Conference Workshops:
Tuesday April 29, 2025
General Sessions:
Wednesday April 30, 2025
Thursday May 1, 2025
Register by Friday March 28, 2025 and save $400!
The #1 Top-Rated Conference for Strategic Corporate Communications!
Welcome to the 5th Annual Strategic Corporate Communications East Conference! This three-day event is designed for professionals in Employee Communications and Human Resources, focusing on enhancing internal & external communication dynamics for optimal impact. Communication strategies are crucial for delivering a cohesive message and achieving organizational goals!
About This Corporate Communications Event
Attending a Strategic Corporate Communications conference offers a comprehensive learning experience covering effective communication strategies, crisis management, employee engagement, diversity and inclusion initiatives, storytelling, data-driven decision making, stakeholder management, executive communication, and networking opportunities.
Gain insights from industry experts, exchange ideas with peers, and enhance your skills to drive impactful communication within your organization, including:
Discover innovative communication strategies to enhance your corporate messaging
Learn crisis management techniques to navigate turbulent times with confidence
Explore methods for boosting employee engagement and fostering a positive workplace culture
Understand the importance of diversity, equity, and inclusion in communication efforts
Master the art of storytelling to craft compelling brand narratives
Utilize data analytics to measure communication impact and drive informed decision-making
Develop strategies for effective stakeholder management across various channels
Hone executive communication skills to inspire and motivate your team
Hear what past attendees had to say:
I really liked the variety of the content presented and the ability to ask questions.
Past Event Attendee
A few of the speakers and their content were great – I especially liked the National Wildlife Foundation speaker.
Past Event Attendee
Nice mix of brands/companies represented.
Past Event Attendee
Benefits Of The 3-Day Pass
Maximize your time by signing up for our Pre-Conference Workshops on Tuesday, April 29, 2025.
Interactive Pre-Conference Workshops are led by thought leaders and experts on corporate communications. Each small group session will prepare you for the conference the following day, provide you with practical answers to questions that keep you up at night, and inspire you to creatively tackle your most pressing corporate communications challenges.
Who Should Attend
This conference is designed especially for senior-level professionals and their teams responsible for shaping and executing on their organization’s communications strategy for both external and internal audiences:
Employee communications
Internal communications
Media relations
Corporate communications
Employee engagement
Global communications
Public affairs
Human resources
Social media
Change management
Corporate intranets
Digital communications
Corporate affairs
Past Speaker Organizations Include:
Benefits Of Attending This ALI Conference
Access to corporate communication practitioners from leading organizations with real examples and proven strategies through real-world case studies and intimate, interactive workshops
Networking list for attendees to continue the conversation after the conference
Interactive sessions allowing you to work with your strategic internal communications peers
Certificate of attendance for CEUs
Opportunity to meet with peers face-to-face while remaining safe
Guaranteed extensive, how-to instruction about elevating strategic corporate communications that you can use immediately
Opportunity to have your most pressing questions on strategic corporate communications answered in real-time
Need Leadership Approval?
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. However, while you may see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing.
Pre-Conference Workshops: Advance Your Communication Strategy with Practical Frameworks and Tools - 04/29/2025
9:00 am - 9:30 am
Continental Breakfast, Coffee & Registration
Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees. Stop by the registration desk to sign-in and pick up your materials for the next 3 days.
We'll kick things off at 9:30!
9:30 am - 10:45 am
Workshop: Activating Organizational Purpose through Strategic Communications
Learn actionable strategies to align communication efforts with organizational purpose, driving engagement and improving performance. This session offers tools to identify purpose-driven messaging and frameworks for impactful communication.
Key Takeaways:
Learn how to identify and articulate your organization’s purpose to resonate with internal and external audiences.
Gain tools to integrate purpose-driven messaging into communication strategies that inspire trust and alignment.
Explore frameworks to measure the effectiveness of purpose-aligned communication on engagement and performance.
10:45 am - 11:00 am
Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.
11:00 am - 12:15 pm
Workshop: Crisis Management Essentials for Modern Communicators
Petula Burks, CEO & Founder | J. Hampton Strategies
This workshop explores effective techniques for handling crises, both planned and unexpected. Attendees will gain insights into crafting resilient communication plans, balancing transparency, and maintaining trust during challenging times.
Key Takeaways:
Understand how to develop proactive communication plans tailored to specific crisis scenarios.
Discover strategies for balancing transparency with discretion to maintain stakeholder trust.
Learn techniques for managing internal and external messaging to ensure clarity and consistency during crises.
12:15 pm - 1:45 pm
Lunch On Your Own, But Not Alone—Reservations Are Booked!
Reservations have been made at several local restaurants. Don't miss this opportunity to have lunch with your peers at a local Washington D.C. hot spot!
**Dutch treat – we’ll ask for separate checks.
1:45 pm - 3:00 pm
Workshop: Crafting Exceptional Employee Experiences through Communication
Discover strategies to design and execute communication initiatives that enhance the modern employee experience. This session delves into actionable frameworks to address evolving workforce needs.
Key Takeaways:
Learn to align communication strategies with the needs of a dynamic and diverse workforce.
Explore tools for designing engaging experiences that foster connection and retention.
Gain insights into creating cross-functional initiatives that support both employee well-being and business goals.
3:00 pm - 3:15 pm
Afternoon Refreshments & Stretch Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.
3:15 pm - 4:30 pm
Workshop: Measuring the Impact of Internal Communications
This session provides practical tools for assessing internal communication effectiveness. Attendees will learn how to gather data, measure key metrics, and calculate ROI to refine communication strategies.
Key Takeaways:
Identify key metrics to evaluate communication impact on employee behavior and engagement.
Learn techniques for pretesting and ongoing evaluation of messaging and channels.
Gain methods to calculate ROI for internal communication strategies to justify investments and improvements.
4:30 pm - 4:45 pm
Close Of Workshops
5:00 pm - 6:00 pm
Networking Reception for Workshop Attendees, Speakers & Sponsors @ Venue Bar
Cheers to a great day full of content! Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.
6:30 pm - 8:00 pm
Dinner With a Group—Reservations Have Been Made To Take In The Sights of Washington D.C.!
First time in Washington D.C.? Want to get out of the hotel? Meet your peers in the lobby at 6:00. You'll be heading out to dinner at a local hot spot as you take in the sights of the city.
Day 1: General Sessions - 04/30/2025
8:30 am - 9:00 am
Registration: Badges, Breakfast, & Beverages
Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees. Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
Be sure to stop by and visit your sponsors!
9:00 am - 9:30 am
Chairperson's Welcome & Speed Networking
Moderator: Stacy Harris, Chief Engagement Officer | 13 Miles Consulting
Welcome to Strategic Corporate Communications West!
In this fast-paced forum, you'll get to know your fellow peers, their biggest corporate communications challenges, and a few fun facts.
9:30 am - 10:05 am
Case Study: Prioritizing Mental Health: The Role of Communication in Employee Wellbeing
Learn current strategies on how to use transparent and empathetic communication to address mental health challenges, build trust, and boost employee engagement.
Key Takeaways:
Discover practical communication strategies that support employee mental health and well-being.
Learn how to foster a culture of openness and empathy to build trust and reduce stigma.
Explore methods to integrate mental health initiatives into broader communication efforts for long-term impact.
10:05 am - 10:40 am
Case Study: Leading Through Change: Communication Strategies for Resilience
Jessica Sipperley, Director, Communications and PR | Blue Cross Blue Shield Illinois
Explore real-world examples of how to successfully navigate complex transitions by fostering transparency, alignment, and resilience through communication.
Key Takeaways:
Gain insights into crafting clear and consistent messaging during periods of change.
Learn how to engage leaders and employees in creating alignment through uncertainty.
Discover tools and techniques to maintain resilience and trust during organizational transformations.
10:40 am - 11:10 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
11:10 am - 11:45 am
Case Study: Transforming Employee Engagement with Minimal Resources
Ali Martin Duncan, Director, Corporate Communications, Strategy and Operations | BMO
Discover innovative ways to enhance engagement and drive connection by creatively leveraging existing tools and fostering cross-functional collaboration.
Key Takeaways:
Learn to maximize the value of existing communication tools and platforms.
Explore creative approaches to engage employees without extensive budget allocations.
Understand the role of collaboration between departments to amplify engagement initiatives.
11:45 am - 12:15 pm
Case Study: Strengthening Internal Identity: The Impact of Brand Consistency
Andrea Riggs, Senior Director, Corporate Communications | Society for Human Resource Management (SHRM)
Examine the importance of consistent internal branding to reinforce organizational culture, align teams, and build trust across diverse employee groups.
Key Takeaways:
Discover the role of internal branding in strengthening organizational identity and culture.
Learn how consistent visual and verbal branding enhances trust and team alignment.
Explore strategies to integrate branding into everyday communication touchpoints.
12:15 pm - 2:15 pm
Lunch On Your Own, But Not Alone—Reservations Are Booked!
Reservations have been made at several local restaurants.
Don't miss this opportunity to have lunch with your peers at a local Washington, D.C. hot spot!
**Everyone is financially responsible for their own lunch.
2:15 pm - 2:50 pm
Interactive Workshop: Building Communication Strategies that Drive Business Success
Stacy Harris, Chief Engagement Officer | 13 Miles Consulting
Learn how to craft and implement internal communication strategies that align with business goals, create clarity, and foster collaboration.
Key Takeaways:
Understand how to align communication objectives with key business priorities.
Explore frameworks for building clear and impactful messaging strategies.
Gain tools to foster collaboration and support cross-departmental alignment through communication.
2:50 pm - 3:25 pm
Case Study: Storytelling Through Organizational Milestones
Kelly Massad, Communications and Public Relations Global Manager | Husky Technologies
Explore how celebrating achievements and milestones can strengthen your brand’s narrative and enhance organizational pride.
Key Takeaways:
Learn how to identify and highlight key milestones to reinforce organizational values.
Discover storytelling techniques to engage employees and external audiences.
Gain insights into creating campaigns that align milestones with broader brand goals.
3:25 pm - 3:40 pm
See and hear the latest in AI-Powered Video Generation to Better Engage your Employees
3:40 pm - 4:05 pm
Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors!
4:05 pm - 4:45 pm
Panel: Navigating AI and Automation in Corporate Communications
Kait Gillen, Director of Internal and Executive Communications | Upside
Moderator: Stacy Harris, Chief Engagement Officer | 13 Miles Consulting
With the rise of artificial intelligence and automation, corporate communication teams are redefining their strategies to stay ahead. This panel explores how organizations are leveraging AI-powered tools for content creation, data-driven decision-making, and enhanced personalization. Experts will discuss challenges such as maintaining authenticity, managing ethical concerns, and ensuring that technology complements human creativity.
Key Takeaways:
Explore the role of AI and automation in streamlining communication workflows.
Learn how to balance technology with human creativity for authentic messaging.
Gain insights into navigating ethical considerations and data privacy in AI-driven strategies.
5:00 pm - 6:00 pm
Close Of Day 1—Join Us for a Networking Reception @ Venue Bar
Don't stop the conversation!
Join us at the lobby bar as you network with your peers and sponsors in the adjacent at the #ALIcomms
6:30 pm - 8:00 pm
Dinner With a Group—Reservations Have Been Made
Want to keep the conversation going? Join a group of attendees for dinner at a local Washington D.C. hot spot.
Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.
**Dutch treat.
Day 2: General Sessions - 05/01/2025
8:30 am - 9:00 am
Breakfast & Visit Your Sponsors
Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.
9:00 am - 9:30 am
Day 2 Kick Off & Chairperson Interactive Address
Stacy Harris, Chief Engagement Officer | 13 Miles Consulting
Together we will recap yesterday's top takeaways and set the stage for this final day of learning.
9:30 am - 10:05 am
Case Study: Embedding DEI into Corporate Narratives
Learn how to craft and implement internal communication strategies that align with business goals, create clarity, and foster collaboration.
Key Takeaways:
Understand how to align communication objectives with key business priorities.
Explore frameworks for building clear and impactful messaging strategies.
Gain tools to foster collaboration and support cross-departmental alignment through communication.
10:05 am - 10:40 am
Case Study: Closing the Gap: Engaging a Dispersed Workforce
Explore innovative approaches to improve communication with remote, deskless, and hybrid workers using digital tools and personalized outreach.
Key Takeaways:
Discover effective tools and platforms for reaching remote and hybrid teams.
Learn how to tailor communication to meet the needs of a geographically diverse workforce.
Explore strategies to foster connection, collaboration, and engagement among dispersed employees.
10:40 am - 11:10 am
Morning Refreshments, Networking Break + Visit Your Sponsors
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.
11:10 am - 11:45 am
Interactive Workshop: The Power of Purpose-Driven Storytelling
Dive into a compelling real-world case study and interactive workshop that reveals the secret to driving engagement and brand success through the alignment of communication strategies with core values.
Key Takeaways:
Understand how to connect organizational values with storytelling to inspire trust and loyalty.
Gain techniques for crafting authentic and emotionally resonant narratives.
Learn to use storytelling as a tool to align internal and external communication strategies.
11:45 am - 12:30 pm
Panel: Building Trust in an Era of Information Overload
Sang Lee, Corporate Communications Manager | Glassdoor
Adam Schair, Vice President, Global Internal Corporate Communications | Stanley Black & Decker Inc.
Moderator: Stacy Harris, Chief Engagement Officer | 13 Miles Consulting
In today’s digital age, where misinformation spreads rapidly, building trust through effective corporate communication is more critical than ever. This panel will examine strategies to create transparent and credible messaging that resonates with stakeholders. Experts will share insights into crisis communication, proactive reputation management, and engaging audiences across diverse channels to foster long-term trust.
Key Takeaways:
Understand how to craft transparent messaging that builds and sustains trust.
Learn proactive techniques for managing misinformation and protecting brand reputation.
Explore multi-channel approaches to engage stakeholders and ensure message clarity.
12:30 pm - 12:45 pm
Key Takeaways, Conference Wrap-Up
Speakers
Stacy Harris Chief Engagement Officer | 13 Miles Consulting
Jessica Sipperley Director, Communications and PR | Blue Cross Blue Shield Illinois
Ali Martin Duncan Director, Corporate Communications, Strategy and Operations | BMO
Adam Schair Vice President, Global Internal Corporate Communications | Stanley Black & Decker Inc.
Sang Lee Corporate Communications Manager | Glassdoor
Petula Burks CEO & Founder | J. Hampton Strategies
PlayPlay is the video creation platform that enables marketing and communication teams to turn their messages into memorable videos. Whether you need to promote an event, share company news, or boost talent acquisition, video is the most impactful way to do it. Yes, video not only gets your message across, but also ensures it’s understood - and therefore remembered. Everyone in an organization should have this power, even those without technical skills. With a simple-to-use platform that guarantees high-quality video output, PlayPlay is the solution for companies that want to make their communication more impactful. Moreover, PlayPlay empowers teams to create videos end to end, collaboratively and efficiently. And they can even have fun doing it. That’s why 2500+ large and mid-sized companies across 15 countries already use PlayPlay to get closer to their communities, be it customers, employees, or partners. One unforgettable video at a time.
ALI works with the best, so you can learn from the best. Our sponsors are industry leaders that are leading the way in communications.
There are a variety of sponsorship packages available and we are open to discussing a customized package that meets your needs.
Dive into our pass options tailored to suit your preferences and needs:
Included In Your 3-Day In-Person Pass:
25+ speakers
3 Days of Content & Networking
Interactive Pre-Conference Workshop Day
Bonus Networking Reception for Workshop Attendees
LinkedIn Networking List
Certificate of Completion for CEUs
Breakout Groups to talk with your Peers
Peer Led Case Studies & Panels
Networking Reception during Main Conference
Coffee & Refreshments
Included In Your 2-Day In-Person Pass:
20+ speakers
2 Days of Content & Networking
LinkedIn Networking List
Certificate of Completion for CEUs
Breakout Groups to talk with your Peers
Peer Led Case Studies & Panels
Networking Reception during Main Conference
Coffee & Refreshments
Included With Your 2 Day, Conference Recording Pass:
This registration option allows you to watch the presentation slides along with the speakers’ audio from the comfort and convenience of your home or office, whenever you’d like, through your personal computer or mobile device. This pass includes access to:
8 Hours of On-Demand Training During the Main, 2-Day Conference
7 Case Studies from communications practitioners and leaders from a variety of organizations
2 Thought Leader Panels
A Link to Presentations & Resources Shared
Your pre-recorded conference registration includes access to all audio recordings and corresponding slides after the event concludes. Available approximately 1 week from the event close, shared via a OneDrive link. All recorded sessions will be available for you to access at no additional charge until 12/31/25.
Ways To Save:
Check out the different ways to save below! Contact us at 773-695-9400 or connect@aliconferences.com to receive your promotion code.
Team Discounts:
Attend this training with colleagues and save! Registering with a team can offer several benefits, including:
Team of 2: Save $200 each
Team of 3: Save $300 each
Team of 4: Register for 3 and get the 4th registration free
Nonprofit/Government Discount:
Nonprofit/government employees are eligible for a $100 discount with promotion code.
Alumni Rate:
Past ALI conference attendees eligible for a $100 discount with promotion code.
Vendor Rates:
Non-sponsoring vendors are required to pay a registration fee for the 2-day conference of $3,599.
All extra savings may be combined with early bird rates. Only 1 coupon code is allowed per registration. Coupon codes and discounts must be applied at the time of the original registration. No adjustments can be made after the original registration.
Terms & Conditions of Your Registration:
Payment: Payment is due two weeks prior to the event. If payment has not been received two weeks before the event, a credit-card hold, training form, or purchase order will be taken to ensure your space.
CancellationPolicy: You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference a refund will be provided less a $399 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.
ProgramChanges: Advanced Learning Institute, Inc. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.’s liability is limited to the refund of the program fee only.
Need Leadership Approval?
Attending a conference, workshop, training, or seminar is the perfect way to gain new knowledge, meet like-minded professionals, expand your skillset, and expose yourself to new perspectives in your field. However, while you may see the benefits of attending an event, getting the “thumbs up” from management may take a bit of convincing.
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