Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees. Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Be sure to stop by and visit your sponsors!

Welcome to Strategic Corporate Communications West!

In this fast-paced forum, you'll get to know your fellow peers, their biggest corporate communications challenges, and a few fun facts.

Organizational success, productivity, morale, and retention are all deeply connected to the wellbeing of our workforce. In today's, often remote work environment, effective communication plays a key role in engaging with our staff to foster purpose and belonging. This presentation tells the story of how our communications team uses engagement, leverages communication channels, and delivers inspiration to foster a culture of wellbeing with our 1,000+ staff.

Our Approach:
We connect with our why, our core values and mission and integrate these principles into every communication effort. By emphasizing the importance of employee wellbeing, we foster a sense of connection, purpose and belonging among our employees. This alignment of communication with our overarching goals not only inspires and engages employees, but also helps them connect to the mission and actively participate in creating a culture of wellbeing for themselves and their peers.

Regular and authentic communication is a powerful tool to provide resources and support for employees’ overall health needs. With transparent and accessible communication channels, our team empower employees to seek assistance, access wellness programs, ask questions and have open conversations about their wellbeing concerns.

Our Strategies:

• Engagement: Regular meetings with leaders and experts, storytelling, wellness-focused events and responding to every employee question.
• Multiple Channels: Reaching staff through preferred internal channels like virtual All Hands, intranet, digital signage, events, daily emails and follow up phone calls.
• Inspiration: Crafting messages that inspire, motivate, and recognize staff efforts and collaboration.

The Impact:
Promoting employee wellbeing through regular and clear communication leads to a more engaged, purposeful, and supported workforce.

A single social media misstep can snowball into a major crisis. We'll dissect their communication strategy, how they engaged with stakeholders, and the steps they took to rebuild trust. Gain valuable insights into crisis communication best practices and how to navigate negative publicity with confidence.

Key Takeaways:

• Develop a communication strategy to handle social media crises and minimize reputational damage.
• Learn how to effectively communicate with stakeholders during a crisis to rebuild trust.
• Gain insights on navigating negative publicity with confidence, learning from crisis response strategies.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms

Feeling lost when it comes to employee engagement? See how you can leverage data analytics to illuminate the path to success. We'll analyze approach to data collection, how to translate insights into action, and the measurable results you achieved. Discover how data can be your secret weapon for boosting employee engagement within your own organization.

Key Takeaways:

• Use data analytics to understand employees and craft a targeted engagement strategy.
• Turn data insights into actionable steps to boost employee satisfaction.
• Track measurable improvements in employee engagement using data-driven strategies.

The rise of the hybrid and deskless workforce presents new challenges for internal communication. This case study dives into how to successfully be navigating the shift, fostering a connected and engaged workforce despite the physical distance. Explore how you can leverage technology, communication channels, and storytelling to bridge the gap and ensure everyone feels informed, valued, and part of a unified team. Discover strategies you can implement to create a thriving internal communication culture in your own hybrid organization.

Key Takeaways:

• Learn how to leverage technology and communication channels to foster connection in a hybrid workforce.
• Discover how storytelling can bridge the gap and keep employees informed and feeling valued.
• Gain strategies to create a thriving internal communication culture in your own hybrid organization.

Reservations have been made at several local restaurants.
Don't miss this opportunity to have lunch with your peers at a local San Diego hot spot!

**Everyone is financially responsible for their own lunch.

Diversity, Equity, and Belonging (DEB) is more than just a checklist. It's about fostering a workplace where everyone feels valued, respected, and heard. This interactive workshop goes beyond buzzwords and explores practical strategies to cultivate a genuine sense of belonging through inclusive communication.

Get ready to participate in group discussions, role-playing exercises, and brainstorm strategies for creating inclusive communication practices. This workshop will equip you with the tools to build a more welcoming and representative workplace culture.

Key Takeaways:

• Learn how to identify and address unconscious bias in your communication, ensuring your messages are inclusive and respectful.
• Explore strategies for making your communication channels accessible to a diverse workforce, utilizing tools like text-to-speech, closed captions, and alternative text descriptions.
• Discover methods to amplify diverse voices within your communication, fostering a sense of connection and belonging for everyone.

Storytelling is a cornerstone of effective communication. This case study explores how you can harness the power of AI to elevate your storytelling game. Explore an innovative approach, where artificial intelligence assisted human creatives in crafting compelling narratives that resonated with target audiences. Gain insights on how AI can empower you to develop impactful stories that strengthen your brand and connect with stakeholders on an emotional level.

Key Takeaways:

• Discover how AI can assist human creativity in crafting compelling brand narratives that resonate with your audience.
• Learn how AI can help you develop impactful stories that connect with stakeholders on a deeper emotional level.
• Gain insights into the benefits of a collaborative approach where AI empowers human creatives for successful storytelling.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Be sure to stop by and visit your sponsors!

Employees are increasingly powerful brand ambassadors. This panel discussion will explore how companies can empower their workforce to become advocates for the brand, fostering a culture of authenticity and trust. This panel discussion will equip you with the knowledge and strategies to tap into the power of employee advocacy and amplify your brand message through a trusted network of voices.

Key Takeaways:

• Gather new strategies for fostering a sense of belonging and encouraging employees to become brand champions.
• Explore how to provide employees with the tools and resources they need to authentically communicate the brand message on their own terms.
• Ascertain how to track and measure the success of employee advocacy programs, demonstrating the positive impact on brand reputation and reach.

Don't stop the conversation!
Join us at the lobby bar as you network with your peers and sponsors in the adjacent at the #ALIcomms
Participate in raffles & sign-up for dinner with your peers!

Want to keep the conversation going? Join a group of attendees for dinner at a local San Diego hot spot.

Sign-up at the registration desk or during the networking reception to join a group at tonight's dine-around. Reservations have been made.


**Dutch treat.

Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.

Together we will recap yesterday's top takeaways and set the stage for this final day of learning.

The digital workplace is the new frontier of communication. Explore how you can transform your communication strategy to foster a collaborative and engaged workforce in a virtual environment. Delve into their innovative approach, where you utilize digital tools, fostered two-way communication channels, and nurtured a sense of community. Discover best practices for building a thriving digital workplace culture where information flows freely, employees feel connected, and productivity soars.

Key Takeaways:

• Foster a collaborative and engaged virtual workforce with the right digital tools.
• Ensure information flows freely by establishing open communication channels in the digital workplace.
• Build a sense of community and belonging for employees in a virtual environment.

Gain valuable insights on how to navigate the complexities of AI governance and create a framework that fosters responsible innovation while safeguarding societal well-being. This case study equips you with practical strategies to implement within your own organization or advocate for within your sphere of influence.

Key Takeaways:

• Determine how to identify and address potential risks associated with AI development and deployment.
• Discover how to establish ethical principles for AI development and use, focusing on fairness, transparency, and accountability.
• Acquire insights on building regulatory frameworks to ensure the responsible development and use of AI technologies.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

Effective internal communication is crucial for a thriving workforce. This interactive workshop explores how Artificial Intelligence (AI) can be harnessed to overcome communication challenges within your organization, fostering a more engaged and productive work environment.

Join this interactive session where you'll participate in group activities, analyze real-world internal communication data using AI tools, and develop a data-driven communication strategy to optimize your internal communication channels.

Key Takeaways:

• Utilize AI tools to personalize communication, automate routine tasks, and create a more engaging communication experience for employees.
• Explore how AI can analyze employee feedback from surveys, emails, and internal communication platforms to measure sentiment and identify potential issues before they escalate.
• Learn how AI can personalize and distribute content based on employee roles, interests, and preferences, ensuring they receive the most relevant and actionable information.

The Metaverse is rapidly evolving, presenting both opportunities and challenges for communication. This panel discussion will bring together industry experts to explore how companies can adapt their communication strategies for this immersive virtual world.

This panel session will offer valuable insights on how to navigate this new frontier and leverage the Metaverse to enhance communication and brand engagement.

Key Takeaways:

• Learn innovative strategies for creating engaging experiences and establishing a strong brand presence.
• Explore effective ways to connect and engage with diverse audiences in this decentralized virtual space.
• Discuss the potential ethical considerations related to data privacy, user well-being, and responsible communication practices.