Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees. Stop by the registration desk to sign-in and pick up your materials for the next 3 days.

We'll kick things off at 9:30!

Learn actionable strategies to align communication efforts with organizational purpose, driving engagement and improving performance. This session offers tools to identify purpose-driven messaging and frameworks for impactful communication.

Key Takeaways:

• Learn how to identify and articulate your organization’s purpose to resonate with internal and external audiences.
• Gain tools to integrate purpose-driven messaging into communication strategies that inspire trust and alignment.
• Explore frameworks to measure the effectiveness of purpose-aligned communication on engagement and performance.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.

This workshop explores effective techniques for handling crises, both planned and unexpected. Attendees will gain insights into crafting resilient communication plans, balancing transparency, and maintaining trust during challenging times.

Key Takeaways:

• Understand how to develop proactive communication plans tailored to specific crisis scenarios.
• Discover strategies for balancing transparency with discretion to maintain stakeholder trust.
• Learn techniques for managing internal and external messaging to ensure clarity and consistency during crises.

Reservations have been made at several local restaurants. Don't miss this opportunity to have lunch with your peers at a local Washington D.C. hot spot!

**Dutch treat – we’ll ask for separate checks.

Discover strategies to design and execute communication initiatives that enhance the modern employee experience. This session delves into actionable frameworks to address evolving workforce needs.

Key Takeaways:

• Learn to align communication strategies with the needs of a dynamic and diverse workforce.
• Explore tools for designing engaging experiences that foster connection and retention.
• Gain insights into creating cross-functional initiatives that support both employee well-being and business goals.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.

This session provides practical tools for assessing internal communication effectiveness. Attendees will learn how to gather data, measure key metrics, and calculate ROI to refine communication strategies.

Key Takeaways:

• Identify key metrics to evaluate communication impact on employee behavior and engagement.
• Learn techniques for pretesting and ongoing evaluation of messaging and channels.
• Gain methods to calculate ROI for internal communication strategies to justify investments and improvements.

Cheers to a great day full of content! Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.

First time in Washington D.C.? Want to get out of the hotel? Meet your peers in the lobby at 6:00. You'll be heading out to dinner at a local hot spot as you take in the sights of the city.