Pre-Conference Workshops: Advance Your Communication Strategy with Practical Frameworks and Tools
April 29, 2025 - |
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Agenda
Pre-Conference Workshops: Advance Your Communication Strategy with Practical Frameworks and Tools - 04/29/2025 |
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| 9:00 am - 9:30 am | Continental Breakfast, Coffee & RegistrationEnjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees. Stop by the registration desk to sign-in and pick up your materials for the next 3 days. We'll kick things off at 9:30! | |||
| 9:30 am - 10:45 am | Workshop: How to Embrace and Accelerate AI Adoption as a Communications LeaderNicole Caci, Director, Content and Communications | AvePoint Discover practical strategies for a safe and effective AI deployment, and continued adoption, within your organization. As a communications leader, you are the critical glue between business leaders, IT teams and employees using this technology, and play a key role in ensuring AI programs enhance productivity, support organizational goals and maintain data security.
Key takeaways:
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| 10:45 am - 11:00 am | Morning Refreshments & Networking BreakEnjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop. | |||
| 11:00 am - 12:15 pm | Workshop: The Only Way Around is ThroughPetula Burks, CEO & Founder | J. Hampton Strategies For crisis communication, the key principle is that "the only way around is through." In other words, avoidance or half-measures rarely work when managing a crisis. The most effective way to address a crisis is head-on, with a well-thought-out plan.
Effective crisis communication is crucial for organizations to navigate both planned and unplanned crises while maintaining trust with their stakeholders. This presentation will explore the essentials of crafting a robust crisis communication plan that prepares organizations for expected scenarios, such as weather events or cybersecurity threats, as well as unexpected crises, including leadership scandals or public relations missteps.
We will discuss strategies for transparency, determining when sharing too much information can be detrimental, and how to maintain credibility and clarity under pressure. Additionally, the presentation will cover the unique challenges communicators face when they become the focus of the crisis, known as the "eye of the storm." Participants will gain insights into managing multiple crises simultaneously, handling internal and external communications, and leading with confidence in the face of adversity.
By the end of the session, attendees will be equipped with tools to plan effectively, respond decisively, and steer their organizations through crises while protecting their reputation and relationships with stakeholders.
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| 12:15 pm - 1:45 pm | Lunch On Your Own, But Not Alone—Reservations Are Booked!Reservations have been made at several local restaurants. Don't miss this opportunity to have lunch with your peers at a local Washington D.C. hot spot! **Dutch treat – we’ll ask for separate checks. | |||
| 1:45 pm - 3:00 pm | Workshop Part 1: Creative Thinking SessionBridget Quigg, CEO & Founder | BQ Productions Creativity coach Bridget Quigg will lead activities designed to get everyone's thoughts moving freely and quickly. This session will promote concepts around teamwork, creative confidence, sharing ideas, fresh thinking, and building with others. We'll learn to embrace our unique style and hear new approaches to collaboration as a team. | |||
| 3:00 pm - 3:15 pm | Afternoon Refreshments & Stretch BreakEnjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop. | |||
| 3:15 pm - 4:30 pm | Workshop Part 2: Intuition for Greater SuccessBridget Quigg, CEO & Founder | BQ Productions Join creativity and intuition coach Bridget Quigg for this informative workshop. We'll explore the existence of gut-level knowing and how it can be incorporated into everyday, workplace decisions for greater success. From internal communications to coordinating meetings, hiring decisions to quarterly planning, the intuitive gift can be utilized to produce more efficient, productive decisions. | |||
| 4:30 pm - 4:45 pm | Close Of Workshops | |||
| 5:00 pm - 6:00 pm | Networking Reception for Workshop Attendees, Speakers & Sponsors @ Venue BarCheers to a great day full of content! Join us in the hotel lobby main bar for complimentary drinks and networking with your peers. | |||
| 6:30 pm - 8:00 pm | Dinner With a Group—Reservations Have Been Made To Take In The Sights of Washington D.C.!First time in Washington D.C.? Want to get out of the hotel? Meet your peers in the lobby at 6:00. You'll be heading out to dinner at a local hot spot as you take in the sights of the city. | |||
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ALI works with the best, so you can learn from the best. Our sponsors are industry leaders that are leading the way in communications.
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