Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.

Together we will recap yesterday's top takeaways and set the stage for this final day of learning.

As generative AI reshapes the corporate landscape, communications professionals face a pivotal moment. In this session, learn how AI is being considered and applied in various leading corporate communications and content marketing teams—and where it's headed. We’ll explore practical frameworks for integrating tools like ChatGPT and Gemini into daily workflows, examine the risks and ethical considerations, and identify the critical learning gaps holding teams back. Through compelling real-world use cases, you’ll see how AI is not just enhancing content creation, but transforming messaging, audience engagement, and strategic alignment. This talk makes the case that communications leaders must become fluent in GenAI—not just to remain relevant, but to drive the future of storytelling and influence. 

In this case study presentation, we'll dive deep into the communications strategies and tactics that drive successful mergers and acquisitions (M&A). Attendees will hear about a real-world M&A scenario, and the critical role that effective communication plays in ensuring smooth transitions, aligning organizational cultures, and maintaining employee morale throughout the process. From pre-announcement strategies to post-merger integration, this session will highlight best practices and lessons learned from experienced professionals in the field.

Attendees will leave with practical tools for managing internal and external communications, addressing stakeholder concerns, and mitigating risks during high-stakes corporate transformations.

This case study will equip you with the knowledge to manage your own M&A communications with confidence and precision, ultimately driving stronger outcomes for all parties involved.

Whether you’re preparing for an upcoming deal or want to improve your communication approach, this session offers invaluable insights for corporate communications professionals.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

Dive into a compelling real-world case study and interactive workshop that reveals the secret to driving engagement and brand success through the alignment of communication strategies with core values.

Key Takeaways:

• Understand how to connect organizational values with storytelling to inspire trust and loyalty.
• Gain techniques for crafting authentic and emotionally resonant narratives.
• Learn to use storytelling as a tool to align internal and external communication strategies.

In today’s digital age, where misinformation spreads rapidly, building trust through effective corporate communication is more critical than ever. This panel will examine strategies to create transparent and credible messaging that resonates with stakeholders. Experts will share insights into crisis communication, proactive reputation management, and engaging audiences across diverse channels to foster long-term trust.

Key Takeaways:

• Understand how to craft transparent messaging that builds and sustains trust.
• Learn proactive techniques for managing misinformation and protecting brand reputation.
• Explore multi-channel approaches to engage stakeholders and ensure message clarity.