Welcome to ALI's Storytelling for Internal Communications Virtual Conference.

We'll go over a few details to maximize your virtual experience before we kick things off.

Welcome to ALI Conferences's Storytelling for Internal Communications conference! In this fast-paced forum you'll get to know your fellow peers, their biggest challenges, and a few fun facts.

Discover how UC Berkeley took a variety show format and used it to drive employee engagement early on during the pandemic. Learn what they did and a bit of you can do it too. You'll hear tips from how to film, edit, source content, and what to consider when thinking about something similar for your own organization.

Connecting minds and hearts through by sharing stories and experiences
• How to use social media, email and other tools to foster conversation
• Effective meetings help to maximize your message

It’s hard to connect our work with our organization’s desired results unless we plan our communication strategies from the beginning to help deliver those results. This workshop will give you an easy-to-follow, step-by-step process to connect communication to business goals—and then prove the value of the communication.
Specifically, in this session, you will learn the difference between communicating about an organizational strategy and communicating in a way that actually fulfills the strategy—sometimes without even mentioning the strategy itself.

You will also be provided with a step-by-step process for engaging your executive management in communication planning in a way that feels like other, logical business processes they are comfortable with, including:

• Determining which stakeholder groups are most important in helping to achieve a particular goal
• Identifying the ideal behaviors for each stakeholder group to reach the goal
• Discovering through informal research which knowledge and attitude messages are contributing to the current (incorrect) behaviors and which messages would better motivate the ideal behaviors
• Choosing the best channels for the ideal knowledge and attitude messages
• Setting measurable objectives for the messages and channels
• Developing measures that will connect your communications with achievement of the ideal behaviors and organizational goals

Discover first hand how to:

• Plan video content that tells a story while building community and boosting employee morale
• Drive employee engagement during the creative process
• Share engagement results with leadership to influence culture

No need to shut down the meeting - just turn your camera off and shut off your audio, we'll have everyone moved to the waiting room.

Take this time to unwind and digest what you've heard so far.

We will welcome everyone back and resume sessions at 1:00 p.m.

Creating a storytelling culture within an organization is one way to foster engagement and drive results. Discover practical tips to successfull harness the power or storytelling within your organization.

During this candid conversation hear how a seasoned professional has taken on internal communications and harnessed the power of storytelling during 2020.

When a message or speech influences its audience, we often attribute the effect to the communicator’s charisma and leadership skills. But could it be something else?

Communicators who successfully influence people rely on principles of behavioral psychology that govern how people act, make decisions and change their minds.

The early philosophers recognized what made a message persuasive. Aristotle, who founded the art of rhetoric, says that a persuasive message has three critical elements: ethos (the credibility of the speaker), logos (the strength of the argument) and pathos (the communicator’s ability to emotionally move an audience).

Leave equipped to transform your writing and utilize the elements of persuasion.

Remember that book you couldn't put down? That movie you didn’t want to end? Great storytelling is a skill that directly accesses the part of our brain that is built for recall. And the principles of storytelling are the same principles behind the brands we know and love. Why couldn’t those principles also be a part of your personal brand?

Hear about the latest tools required to move and inspire your employers, co-workers, staff—even yourself—with a clear, concise, and engaging personal brand story. In this session, you’ll learn to transcend “brand fog”—vague positioning and generic messaging—and unlock the power of your personal brand story by accessing newfound freedoms, directional possibilities and a natural urgency to create, including how:

• Understanding brand as story, and the power within it
• Recognizing that you are your #1 client—your personal brand will outlast your job
• Aligning your personal brand story with your values and vision
• Seeing why a personal brand story is relevant in any vocational context
• Understanding how to build your unique story
• Presenting yourself with new clarity and confidence

Any questions or comments about today's agenda - email maryrose@aliconferences.com

We will see you at 10:00 CST for tomorrow's sessions.