Welcome to Day 2 of our Multi-Channel Storytelling for Internal Communications virtual conference!

In this session, you’ll learn practical tips and how to lean into your existing expertise to create employee spotlight videos that resonate. With a few tools and your own curiosity, you can shoot and edit meaningful content that connects employees to each other and the bigger picture.

Attendees will discover how to use multichannel content performance metrics to influence stakeholders to try new approaches to achieve communication goals. We'll discuss how to lay a foundation for robust metrics reporting so you can become a KPI tracking pro.

The presentation will cover how Advocates, a leading human services provider based in Massachusetts, utilizes Community Conversations, which are monthly meetings open to all employees that are led by our President and CEO, to increase employee engagement across all levels and departments.

Attendees will discover cutting-edge communication platforms that go beyond traditional email, learning how to leverage tools like collaboration apps, video messaging, and digital signage to boost employee engagement. Experts will share real-world examples and actionable tips for creating interactive, dynamic content that captures attention and fosters a connected workplace