Welcome to Day 2 of our Modern Employer Branding virtual conference!

A strong internal brand isn’t just about messaging—it’s the foundation for alignment, engagement, and a thriving workplace culture. This case study explores how internal branding connects purpose, people, and performance, turning employees into authentic brand ambassadors.

Through real-world examples and actionable insights, you’ll learn:

• How to craft an internal brand that reflects company values and drives engagement
• Strategies for fostering employee buy-in and authentic brand advocacy
• The impact of internal branding on culture, retention, and business success

How do you take an aspirational culture and make it real for employees at every stage of the talent journey? In this case study, learn how one organization translated its ideal culture into a working Employee Value Proposition—and then activated it across performance competencies, leadership development, and recruitment strategies. 

Key Takeaways: 

• How to build an EVP that reflects both vision and reality 

• Practical examples of aligning performance and leadership programs with culture goals 

• Lessons learned from evolving talent attraction tactics to support a living EVP 

Think you don’t have what it takes to develop your own employee value proposition (EVP)? Think again. In this 25-minute presentation, you’ll learn how a cross-functional team from the Federal Reserve Bank of New York refreshed their EVP—which they call their Employer of Choice framework—by conducting extensive research and executing co-creation sessions with their senior leadership team.

You’ll leave with:

• A better understanding of the employee value proposition development journey from start to finish
• How to conduct your own internal research
• Insights on the importance of executive buy-in
• Strategies for co-creating your EVP with your C-suite

This case study will offer valuable lessons for HR, talent, and communication professionals looking to enhance their employer branding efforts through a collaborative, data-driven approach.

DEI is under fire—but inclusion is still essential. This conversation centers on how brands are continuing to champion inclusion in authentic and strategic ways—despite shifting public, political, or internal pressures. We’ll unpack what inclusion means today, how it intersects with culture, talent attraction, and retention, and how to future-proof messaging that resonates across audiences.