Welcome to Day 1 of our Modern Employer Branding virtual conference!

Internal communicators spend their days making work better for others—but what about their own experience? In this interactive design sprint, we’ll focus on the everyday challenges that make the work harder than it should be and rapidly ideate and prototype practical solutions to improve, simplify, and elevate the internal communicator experience.

To ensure this workshop directly addresses what matters most, we’ll be using online surveys and polls before the session to gather real-world frustrations, needs, and opportunities from internal communicators like you. These insights will guide our sprint, making the session highly relevant and immediately actionable.

What We’ll Cover:

• Identifying the most common pain points and roadblocks IC professionals face today
• Applying human-centered design principles (empathize, define, ideate, prototype, test) to rethink the communicator experience
• Lightning Jam brainstorming to generate simple, effective solutions
• Prototyping quick wins and long-term strategies that can be tested in the real world

This isn’t another discussion—it’s a fast-paced, hands-on session where internal communicators will co-design better ways to work. Expect fresh ideas, peer collaboration, and tangible takeaways to improve your everyday experience and effectiveness in your role.

Your employer brand is stuck. Not because it's bad, but because there's a massive gap between your fancy brand deck and what your recruiters actually say to candidates. This Training Alignment Gap (TAG) kills more employer brands than budget cuts and disinterested executives combined.

In this 45-minute session, we'll cut through the nonsense. Most companies build brands then immediately jump to hashtags and career site redesigns, completely skipping the critical step: teaching people how to use the damn thing.

You'll learn how to transform your brand from pretty slides into a practical decision-making tool that your entire team can actually use. Because a brand that doesn't help you make choices isn't a brand – it's just expensive wallpaper.

Walk away with straightforward techniques to:

• Dismantle the TAG
• Simplify your message to its core
• Create alignment that makes your employer brand useful instead of decorative.

No fluff, just fixes that work for any company, whether your brand launched yesterday or a decade ago.

Social media is no longer just a marketing tool—it’s a powerful window into your organization’s culture, values, and employee experience. In this panel, we’ll explore how leading brands are using social platforms to tell authentic stories, amplify employee voices, and build long-term trust with candidates and employees alike. From strategy and channel mix to navigating brand risks and trends, we’ll dive into what it takes to craft social content that resonates and drives real connection.