Pre-Conference Workshops: Find Out Why ALI Workshops Are Consistently Rated As Valuable Time Spent!
November 15, 2022 - |
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The time zone for this event: [EST]
Pre-Conference Workshops: Find Out Why ALI Workshops Are Consistently Rated As Valuable Time Spent! - 11/15/2022
|9:00 am - 9:30 am|
Continental Breakfast & Coffee
Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees.
Stop by the registration desk to sign-in and pick up your materials for the next 3 days.
We'll kick things off at 9:00!
|9:30 am - 11:00 am|
Creating The Future Of Frontline Worker Communications
Victoria Dew, SCMP, CEO | Dewpoint Communications
Sometimes solving the challenges of communicating with frontline, deskless and remote workers can seem overwhelming. But what if, in the not too distant future, there was a way to connect and communicate with everyone seamlessly?
And what if internal communications was the function with the vision, know how and expertise to make that happen?
What if YOU could create the future of frontline worker communications?
In this workshop participants will have the opportunity to roll up their sleeves and flex their own futurist muscles. We’ll learn core foresight skills, analyze and explore our assumptions about the present and where it’s leading us, analyze trends, and identify concrete, tangible ways that we can impact our organization, our industry, our communities, and the world.
|11:00 am - 11:15 am|
Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.
|11:15 am - 12:45 pm|
Audio Storytelling: Communicating Brand Stories with Impact, for Employees and Beyond
Amy Kugler, Founder & Lead Strategist | Ad Astra Media
Nicole Christie, Founder & CEO | Tulla Productions
Stacy Harris, Co-Founder | Lens Group Media
Your Brand. Your Voice.
With media consumption trends shifting and driving the conversation, corporate communications teams needs to seriously consider audio storytelling as a highly effective tool in their toolkit. The reach is undeniably a fantastic way to build brand affinity, both with employees and customers. Even though we generally think of “audio storytelling” as podcasts, it’s much more than that.
Through the power of dynamic audio storytelling, forge a connection with your target audience that goes beyond just copy. It’s all about getting a compelling story in front of the right audience at the right time.
This workshop will provide insights from more than 15,000 hours of concepting, creating and publicizing audio storytelling for Fortune 500 clients that drive brands forward with impact.
Takeaway 1: Insights on the integration of content creation and marketing to maximize results.
Takeaway 2: Understand how to build a process that’s seamless, from your communications team to the C-Suite.
Takeaway 3: Ideation of potential audio communications brand strategies.
|12:45 pm - 2:15 pm|
Lunch On Your Own, But Not Alone—Reservations Are Booked!
Reservations have been made at a number of local restaurants.
Don't miss this opportunity to have lunch with your peers at a local Nashville hot spot!
Everyone is financially responsible for their own lunch.
|2:15 pm - 3:45 pm|
Manager in the Middle: Enabling Mid-Level Managers To Build Thriving, Engaged Teams
Natalie Button, Sr. Communications Manager | Cisco
Allison Murry, Sr. Communications Manager | Cisco
The research finally shows what we’ve all known to be true for a long time: direct managers are integral to employee engagement—a challenge that has become even more critical with the pressures of the last several years.
And yet, research also shows that these same managers are most at risk for burnout themselves. That won’t come as a surprise for anyone who’s been in people management for any amount of time. Managers are responsible for their employees’ well-being and engagement levels and running the business, all while navigating the sheer information overload that exists in most companies.
Managers are employees, too. How do we support and enable our managers to better engage and inform their employees, all while managing their day jobs?
In this session, you’ll hear from two on-the-ground comms professionals who have taken an innovative approach to internal communications through targeted leader enablement. Learn strategies for engaging leaders in bi-directional forums, tactics for enabling leaders to cut through the noise, and developing leaders to be better communicators.
You’ll walk away from this session with:
|3:45 pm - 4:00 pm|
Close Of Workshops
|4:00 pm - 5:00 pm|
Networking Reception For Workshop Attendees @ Venue Bar
Cheers to a great day full of content!
Join us for complimentary drinks and networking with your peers.
|6:00 pm - 8:00 pm|
Dinner With A Group—Reservations Have Been Made To Take In The Sights Of Nashville!
First time in Nashville? Want to get out of the hotel? Meet your peers in the lobby at 6:00.
You'll be heading out to dinner at a local hot spot as you take in the sights of the city.