Enjoy complimentary coffee, tea and continental breakfast as you meet your workshop leader and fellow attendees. Stop by the registration desk to sign-in and pick up your materials for the next 3 days.

We'll kick things off at 9:30!

Learn actionable strategies to align communication efforts with organizational purpose, driving engagement and improving performance. This session offers tools to identify purpose-driven messaging and frameworks for impactful communication. 

Key Takeaways: 

• Learn how to identify and articulate your organization’s purpose to resonate with internal and external audiences. 

• Gain tools to integrate purpose-driven messaging into communication strategies that inspire trust and alignment. 

• Explore frameworks to measure the effectiveness of purpose-aligned communication on engagement and performance.  

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.

• Conduct effective audits to identify gaps and opportunities across the organization

• Engage all levels in shared change plans and forging a collective, non-combative culture

• Train and equip managers with practical communication tools, messaging and feedback mechanisms

• Design rewards and recognition programs to reinforce and sustain meaningful change

Reservations have been made at several local restaurants. Don't miss this opportunity to have lunch with your peers at a local San Diego hot spot!

**Dutch treat – we’ll ask for separate checks.

So many aspects of what we do can be measured, so where to start? This session will help you identify the most important messages to measure (the ones that change employees’ behaviors in ways that improve business success) and the channels that carry those messages.

This session covers:

• Identifying the ideal behaviors for each stakeholder group to reach a business goal and then the knowledge and attitude messages that will lead to that behavior change.
• Using formal and informal research before developing your strategies.
• Pretesting messaging before launching new communications.
• Evaluating how well messaging and channels are working in changing behaviors, including how to calculate returns on investment.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers as we switch over to the next workshop.

Cheers to a great day full of content! Join us in the hotel lobby main bar for complimentary drinks and networking with your peers.