In a business environment where companies are fighting for talent and to retain employees, company culture is a critical factor. Using a newly-launched podcast platform, Nationwide Insurance is giving employees a voice to share their stories in an ever-changing world. In this session, you’ll learn Nationwide’s strategy to creating podcast content that offers inclusion, intimacy, authenticity and the ability to create connections and walk away with some inspiration on where to start your podcast journey.

In this session, you’ll learn:

• Who you should bring on board as internal stakeholders
• How to find the right platform to meet your distribution strategy
• The type of content that will appeal to listeners
• The contract podcast creators should sign before producing their first episode
• The tools you’ll need to record, produce, and edit
• Methods for gaining adoption for the platform and the content

This is the story of how American Family Insurance created a weekly podcast for employees to stay connected to the company, and each other, while they worked from home.

If you want to know how to:

• Produce an internal podcast
• Promote it
• Get listeners and employees involved
• Evolve content for the hybrid world

Then this is the presentation for you!

Podcast: "The New Normal"

Nicole shares how it drives business forwards, and some practical insights and information to help us build better businesses using internal comms. It seems internal comms is not just a nice to have, its essential to lead business change, engage staff, solve problems, business and performance improvement.... and..... be the best sporting team in the world.

Limiting distribution of an internal podcast to employees is one of the biggest headaches for producers of employee-focused shows. In almost every case, employees can't use the same simple smartphone apps to find, subscribe, and listen.

Which begs the question: Why are you trying to keep the podcast away from the public?

In this session, pioneer podcaster Shel Holtz will talk about progress on the show he's developing for his employer, which targets employees first but invites listens from anyone.

Podcast: "Out of the Hole"
Shel's 17-year-old podcast: "For Immediate Release"

If everyone’s core audience is using one platform, shouldn’t any marketer worth their salt be there too? Think about it…who doesn’t listen to streaming audio? Seriously…. So how are you using the power of podcasts for your own teams?

In this session, Dan Farkas will help you create a podcast in under an hour. From content to process to bells and whistles, attendees will learn how to make audio production easy. Dan will also discuss efficiency, using that audio for paid, earned, and shared media as well. Also, every tool Dan uses will cost less than your monthly coffee bill.

By the end of the session, attendees will be able to: ·      

• Understand building a content audio plan. ·      
• Find the right people to get involved. ·      
• Use audio in other forms of your marketing outreach. ·      
• Measure success in a way that aligns with your organization’s goals.

As you get further into the process of podcast production, you may get so heavily focused on "what" it is you're doing that you forget the who, where, why, when, and how. Marc and Gina break down the basics to remember when making a podcast for your internal audience.

The nuts and bolts of podcasting can look pretty intimidating, especially for first-timers.

Despite popular belief, you don’t need the fanciest mic or latest recording software to start your podcast.

Coming from a background of working with what she had, Gina shares the simple ways you can make your podcast sound professional when starting out.

Topics covered:

• Why to start off small
• The world of microphones
• Simple DAWS and basic editing principles
• Solutions for common podcast pitfalls

Podcast: "Internal Comms Pro: The Podcast"

Answers to all your burning questions!

Zane Ewton Podcasts: "Day in the Life of a DreamMaker" and "DreamMaker Coffee Talk"
Kerry Ann Betton Podcast: "The Internal Marketing Podcast"