Welcome to Day 2 of our Modern Employer Branding virtual conference!

A strong internal brand isn’t just about messaging—it’s the foundation for alignment, engagement, and a thriving workplace culture. This case study explores how internal branding connects purpose, people, and performance, turning employees into authentic brand ambassadors.

Through real-world examples and actionable insights, you’ll learn:

• How to craft an internal brand that reflects company values and drives engagement
• Strategies for fostering employee buy-in and authentic brand advocacy
• The impact of internal branding on culture, retention, and business success

Discover how one company transformed its values launch into an unforgettable movement, where employee stories became the heartbeat of organizational change. Through personal narratives, symbolic gestures, and even a company-wide t-shirt revolution, see how authentic engagement can ignite collective pride and purpose. We'll also dive into IBM's innovative "Travelling Bee" campaign, where a simple stuffed animal became an unexpected catalyst for connection and cultural transformation. Join us to explore how authentic, playful, employee-driven initiatives can create lasting cultural impact - turning corporate values from wall art into daily inspiration.
Key Takeaways:

• Bringing values to life through personal connection – examples of how to creatively transform abstract principles into memorable experiences through employee storytelling, symbolic gestures, and shared moments that resonate
• How to harness the power of playfulness – learn how creative campaigns can turn corporate values into engaging, employee-driven movements that naturally strengthen cultural bonds
• Creating authentic cultural momentum – get tips on how to design initiatives that respect work-life harmony while inspiring genuine engagement, turning everyday moments into opportunities for meaningful connection

Every company claims to have a strong culture, but how do you ensure those values are actually experienced by employees? This session will showcase a case study on building an employer brand that truly aligns with the day-to-day employee experience—leveraging internal feedback, leadership alignment, and creative engagement strategies to bridge the gap between perception and reality.

Key Takeaways:

• How to assess and align employer brand messaging with real employee sentiment
• Strategies for embedding employer brand into daily work culture
• Measuring success: engagement metrics, feedback loops, and long-term impact

DEI is under fire—but inclusion is still essential. This panel brings together leaders navigating the tension between external pressures and internal commitments to equity, belonging, and representation.

Welcome to Day 3 of our Modern Employer Branding virtual conference!

Mergers can create uncertainty, and keeping employees engaged, informed, and connected during times of transition is critical to maintaining a strong employer brand. As Discover navigates its merger with Capital One, the internal communications team has implemented innovative, consumer insight focused, and data-driven strategies to retain talent, build trust, and reinforce a strong company culture.

This session will explore how Discover is leveraging internal communications data, engagement data, and multi-channel communication (Digital, Viva Engage, email, and onsite events) to keep employees informed and engaged. We will discuss the role of a structured media calendar, targeted messaging, and company-wide sweepstakes including incentives, in driving connection and retention. Learn how a $1,000 investment resulted in 30,000+ employee engagements and how the award nominated “Show Love” campaign (and others) reinforced a culture of appreciation and belonging.

Attendees will gain insights into:

• Best practices for motivating and engaging employees during a pending merger
• Using data and analytics to refine internal communication strategies
• The impact of multi-channel messaging and engagement campaigns
• How focus group testing and feedback loops help shape effective communication

This case study will provide practical takeaways for employer brand leaders looking to strengthen engagement and trust during periods of change.

In a hybrid and remote-first world, an employer brand isn’t just what happens in the office—it’s a digital experience. This case study will explore how companies are reimagining their employer brand through social media, intranets, internal communities, and digital storytelling to build belonging, engagement, and advocacy.

You will learn:

• How to create an engaging digital-first employer brand strategy
• Best practices for leveraging social media and internal platforms
• How to measure the impact of digital branding on retention and engagement

One-size-fits-all employer branding doesn’t work anymore. This session dives into how organizations are using data to personalize internal communications, tailor career development opportunities, and create a more meaningful connection between employees and the company’s mission.

Key Takeaways:

• How to use employee data to create hyper-personalized experiences
• Leveraging AI and analytics for smarter employer branding decisions
• The impact of personalized engagement on retention and satisfaction

Employer branding is a long game—but in today’s climate, you still need to prove short-term impact. This panel unpacks the metrics that matter, how to align them to business outcomes, and what to do when the story isn’t great.