Effectively Adjust & Adapt Your Messaging To Maintain Trust
Practical strategies to help you harness the power of shared stories + meaningful experiences to cultivate engagement, growth, and change
Most communicators don’t have a solid content strategy for building out great stories, videos, podcasts, and social media campaigns. Learn how to build a creative content strategy, from start to finish. The ALI Masterclass will provide you with a deep dive into a well-defined topic, exploring that topic in great depth. You will leave with a thorough understanding of the competencies covered and how they apply or can be applied in your work context.
This masterclass will push you to think outside of the box and return to the office ready to rev-up your communications strategy, including how to:
- Harness the power of digital communications – social media, video, mobile, podcasts, and more – to boost your engagement
- Create positive experiences, even under difficult circumstances
- Adjust and adapt your messaging to maintain trust with your audiences
- Provide regular encouragement from your leadership to boost employee morale
- Encourage leadership to reach out to employees during difficult times
- Humanize your communications during times of uncertainty
- Use employee favored technologies and communication channels to drive engagement
- Elevate your communications to help cut through noise
- Provide a space for continuous feedback from every employee
- and more!
“Steve and Cindy were great, super informative, and engaging. Loved the presentation and can’t wait to take it back to the team. ”
“This workshop help to emphasize the importance of telling the story of the people to the people. Evoking an emotional and personally response is meaningful and definitely long lasting. I never thought of communicating at work that way.”
“Funny, practical, valuable frameworks with examples. Great team dynamic as well.”
Meet Your Instructors
Crescenzo Communications has been in the communication industry for more than 20 years and we’re very passionate about what we do. They have worked with and trained thousands of communicators – and they bring that experience inside your organization. Along with all of their consulting and training services, Cindy and Steve offer real-world experience and can deliver best-practice case studies from organizations of all sizes – something not all consultants in the industry can offer.
Steve Crescenzo
CEO
Crescenzo Communications
Cindy Crescenzo
President
Crescenzo Communications
Benefits of Attending This ALI Masterclass
- Access to a tactical presentation with real examples and proven strategies
- Networking list for attendees to continue the conversation after the virtual Masterclass
- Interactive, hands-on breakout sessions allowing you to work with your communication peers
- Certificate of attendance for CEU’s
- Opportunity to meet your peers face-to-face while remaining safe
- Recording of the virtual Masterclass after the event ends
- A fraction of the cost of an ALI in-person workshop with the same high-quality content
- Content from leading consultants delivered straight to your home/office
- Guaranteed extensive, how-to instruction that you can use immediately
- Opportunity to have your most pressing issues on the topic answered in real-time
- This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the entire event, and turn your camera on during group breakout sessions.
- Leave with a thorough understanding of the competencies covered and how they apply or can be applied in your work context
Who Should Attend
This Masterclass has been researched and designed for Directors, Managers, Vice Presidents, Specialists, Officers, Leaders and Consultants involved in:
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- Internal Communications
- Employee Engagement
- Brand Communication
- Corporate Communications
- Public Affairs
- Strategic Communications
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- Employee Communications
- Change Management
- Intranet Communications
- Digital Communications
- Global Communications
- Organizational Development
- Training & Development
- Field Operations
- Employee Relations
- Public Relations
- Human Resources
- Strategic Planning
What People are Saying
“I thought the length and variety of speakers was just right. I appreciated that every speaker focused on actionable takeaways that attendees could implement.”
“Impressed with virtual format. Wasn’t sure what to expect, but it worked better than I thought. Particularly the breakout experience.”
“Great info about how to respond during times of crisis. Loved all the documents, links and resources that were shared.”
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
