Masterclass: Strategic Corporate Communications

Masterclass: Strategic Corporate Communications

Discover practical ways to reach, engage, influence, and educate your most important audiences

February 24, 2021 - February 25, 2021 | 10:00am - 12:00pm CST

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A deep dive session to answer your most pressing questions and provide you with tips you can apply immediately.

Save $100 with Early Bird Pricing when you register by Feb 10th!

Effectively Adjust & Adapt Your Messaging To Maintain Trust

Practical strategies to help you harness the power of shared stories + meaningful experiences to cultivate engagement, growth, and change

Most communicators don’t have a solid content strategy for building out great stories, videos, podcasts, and social media campaigns. Learn how to build a creative content strategy, from start to finish. The ALI Masterclass will provide you with a deep dive into a well-defined topic, exploring that topic in great depth. You will leave with a thorough understanding of the competencies covered and how they apply or can be applied in your work context.

This masterclass will push you to think outside of the box and return to the office ready to rev-up your communications strategy, including how to:

  • Harness the power of digital communications – social media, video, mobile, podcasts, and more – to boost your engagement
  • Create positive experiences, even under difficult circumstances
  • Adjust and adapt your messaging to maintain trust with your audiences
  • Provide regular encouragement from your leadership to boost employee morale
  • Encourage leadership to reach out to employees during difficult times
  • Humanize your communications during times of uncertainty
  • Use employee favored technologies and communication channels to drive engagement
  • Elevate your communications to help cut through noise
  • Provide a space for continuous feedback from every employee
  • and more!

Meet Your Instructors

Crescenzo Communications has been in the communication industry for more than 20 years and we’re very passionate about what we do. They have worked with and trained thousands of communicators – and they bring that experience inside your organization. Along with all of their consulting and training services, Cindy and Steve offer real-world experience and can deliver best-practice case studies from organizations of all sizes – something not all consultants in the industry can offer.

Steve Crescenzo

CEO

Crescenzo Communications

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1-Day Masterclass with Steve & Cindy Crescenzo

Cindy Crescenzo

President

 Crescenzo Communications

Benefits of Attending This ALI Masterclass

  • Access to a tactical presentation with real examples and proven strategies
  • Networking list for attendees to continue the conversation after the virtual Masterclass
  • Interactive, hands-on breakout sessions allowing you to work with your communication peers
  • Certificate of attendance for CEU’s
  • Opportunity to meet your peers face-to-face while remaining safe
  • Recording of the virtual Masterclass after the event ends
  • A fraction of the cost of an ALI in-person workshop with the same high-quality content
  • Content from leading consultants delivered straight to your home/office
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing issues on the topic answered in real-time
  • This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the entire event, and turn your camera on during group breakout sessions.
  • Leave with a thorough understanding of the competencies covered and how they apply or can be applied in your work context

Who Should Attend

This Masterclass has been researched and designed for Directors, Managers, Vice Presidents, Specialists, Officers, Leaders and Consultants involved in:

      • Internal Communications
      • Employee Engagement
      • Brand Communication
      • Corporate Communications
      • Public Affairs
      • Strategic Communications
  • Employee Communications
  • Change Management
  • Intranet Communications
  • Digital Communications
  • Global Communications
  • Organizational Development
  • Training & Development
  • Field Operations
  • Employee Relations
  • Public Relations
  • Human Resources
  • Strategic Planning

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