Strategies to Reach Remote, Non-Desk & Frontline Employees in the New Workplace
May 10, 2022 - May 12, 2022 | Virtual
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Reach and engage your deskless workforce with the information they need, using the latest channels
Connect and align your distributed workforce with 2-way communications to build your culture
Transform your own communication strategies with best practices and practical advice from your peers
Discover How Your Internal Communication Peers Are Engaging Their Entire Workforce With Proven Strategies That Connect Their Employees Despite Their Location.
Matthew Papuchis
Director Of Internal Communications Inova Health System
The communications landscape has changed drastically this past 2 years. However, one thing remains the same—an organization’s most important asset is the employees. Top priority is engaging employees, informing employees, and providing employees with the information and tools they need to succeed in this new landscape.
“What about internal communications for Remote, Hybrid, Frontline & Dispersed Workforces is the most challenging for 2022?
54% – Managing and communicating with blended teams
21% – Email communication overload, how to cut through the clutter
25% – Other
Learn from these companies:
Attend this conference to get solutions, practical advice, and how-to’s from your peers on reaching and engaging all employees, no matter where they are.
Key Takeaways:
Gain advice from your peers, see strategies that work, and hear solutions to your most pressing challenges, including how to:
Identify the best way to communicate information to different employees
Develop a deskless employee measurement strategy that delivers results and fuels your communication strategy
Unearth interesting, compelling story-based content that your employees want to watch and share
Remove mundane communication parallels that actually hinder your communications strategy
Turn your communication errors into improvement
Tap into your communication champions to build excitement
Leverage video content for multiple distribution channels and uses
Educate and inform employees on a complicated topic in a creative way
Encourage all employees to use company provided technology to engage with each other
Jason Anthoine is the managing founder of Audacity, a consulting firm focused on employee engagement, internal communications and culture change.
With more than 30 years’ experience, Jason’s career includes leading global communications for GE Energy Management, an $8 billion manufacturer of energy and electrical components with more than 20,000 employees, and Newell Brands, a $16 billion manufacturer of consumer packaged goods with more than 30,000 employees.
Benefits Of Attending This 3- Day Virtual Conference:
Join Your Peers For Interactive Discussions Designed To Provide You With Solutions For Your Most Pressing Challenges.
Meet and network with like-minded peers in small group break outs
3 information-packed days
1 track learning environment
Case studies, panels, and interactive hands-on breakout sessions
Access to presentations and recording post-conference
Certificate of attendance for CEU’s
Networking list to continue the conversation after the training ends
Content from leading organizations, consultants, and visionaries delivered to you wherever you are and available to access and share with colleagues later
Guaranteed extensive, how-to instructions that you can use immediately
Opportunity to ask questions to speakers and peers in real-time
This isn’t a passive experience!
Our Partner:
IABC Atlanta is a local chapter of the International Association of Business Communicators. We represent approximately 300 professional communicators in the metropolitan Atlanta area and reach over a thousand unique marketing, PR, and communications professionals each month through our meetings, social channels, and digital broadcasts. Our members include professionals working at Fortune 500 companies, communication agencies, nonprofit organizations, and government agencies, as well as independent writers, freelancers, and consultants. People at all stages of professional development are active with IABC Atlanta, but a significant percentage is at manager level or above. All have a commitment to continue professional development and a desire to network with other communicators.
What People are Saying
“A fresh perspective and practical takeaways.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Useful. Really like the focus on frameworks, template, etc.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Personally and professionally inspiring.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Fast moving and good mix of topics to help keep internal comms professionals in the know.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Also very useful and actionable presentation with a frontline, desk-less workforce.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Great conference! I love that we can all still gather and learn things from each other in our homes. I love the ability to have a virtual conference. I hope this continues in the future.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Pre-Conference Workshops: Find Out Why ALI Workshops Are Consistently Rated As Valuable Time Spent! - 05/10/2022
11:00 am - 11:15 am
Welcome & Speed Networking
11:15 am - 12:15 pm
Workshop A: Uncovering the Hidden Treasures Buried in the Hearts and Minds of Your Workforce
Conference Chair: Kevin Finke, Founder and Chief Experience Officer | Experience Willow
If you want to strike gold with your communications today, it’s essential you start with the needs and feelings of the employees experiencing them. At his design firm, Kevin helps his HR and Communications clients uncover the hidden treasures that make employees tick. Using a simple design method called an Empathy Map, he and his partners dig into the hearts and minds of employees and leaders alike to creatively design their solutions from the inside-out.
In this 90-minute deep-dive session, you will:
Be introduced to empathy maps and experience real-world stuff born from them
Work with peers to create an empathy map and come up with new solutions to your pressing communications challenges
Participate in a live breakout retrospective to share creative ideas and learnings
12:15 pm - 12:30 pm
Refresh & Recharge
12:30 pm - 1:30 pm
Workshop B: Connecting With > Connecting To | Comms Tools To Drive High-Touch Employee Connections
Jason Anthoine, Managing Founder | Audacity
Over the last 24 months, all the companies released all the tools so they could stay connected to their employees. Zoom, Teams, Slack, intranets, apps, texts, microsites, macrosites and just about everything else you can think were deployed so they could reach their folks when they wanted to. As a result, two things happened. Newly remote employees started feeling like “ok, ok, enough is enough already.” And deskless employees, who simply can’t work remotely, still felt like “what about us?”
In this mad rush to connect to (some of) their employees, companies and leaders overlooked the main point entirely: connecting with their employees. Any comms channel (from the latest digital whirligig to a printed bulletin board posting) can connect to your employees. But it’s the connecting with that drives employee experience, engagement, pride, recognition, appreciation, energy, business results and all the feels that make a great culture.
In this interactive workshop, we’ll explore ways to use your high-tech (and low-tech) comms tools to drive high-touch employee connections that matter. We’ll cover:
Uncovering what your employees really want, with some fresh survey results to help you build your case
Determining which tools you should stop/start/continue
Improving your employee experience by sharply defining the difference between Internal Communications and Intentional Conversations
Convincing your leaders (yep, even that one difficult person you can’t seem to solve for) why they should spend less time “communicating" and more time connecting
Refreshing your internal comms approach so you’re standardizing what needs to be done vs. centralizing everything that is being done (isn’t your plate more than full already?)
1:30 pm - 1:45 pm
Refresh & Recharge
1:45 pm - 2:45 pm
Workshop C: Re-Building Workforce Relationships Through Gamification
Blair Bloomston, CEO | Game On Nation
This highly interactive workshop explores how gamification can help spark authentic connection and re-build relationships for workforces that have transitioned to hybrid or all-remote interaction.
For more than 24 years, Game On Nation has mastered the art of applying game-based motivational factors to non-game initiatives like workplace culture, helping executives and teams achieve high-performance. With employee interaction and the way teams connecting shifting rapidly, the power of connecting people back to your brand, mission, and one another is game-changing.
You’ll experience the positive influence of four game dynamics: Mystery, Incentive, Laughter, and Empowerment, and walk-away with tangible techniques and good-to-do action steps to bring these connection points to life within your organization.
2:45 pm - 3:00 pm
Close Of Workshops
Day 1: General Sessions - 05/11/2022
11:00 am - 11:20 am
Chairperson's Welcome & Speed Networking
Jason Anthoine, Managing Founder | Audacity
11:20 am - 11:45 am
Engaging the Front Line to Drive the Bottom Line
Matthew Papuchis, Director, Internal Communications | Inova Health System
Learn how Inova Health Northern Virginia’s largest non-profit healthcare provider is engaging and connecting with both remote and front-line employees. Inova’s 20,000 team members serve more than 2 million individuals annually through an integrated network of hospitals, primary and specialty care practices, emergency and urgent care centers, outpatient services, and destination institutes. Effective strategies and solutions will be share from his experiences working at Inova as well as hospitality organizations, such as The Ritz-Carlton and Carnival Cruise Line, to engage widely dispersed front-line employees
Key takeaways:
Framework for strategies designed to connect with front line employees
Live examples of proven methods to drive employee engagement among all stakeholders
Leverage a blend of traditional channels and emerging technologies to create a strategy that works for your organization
11:45 am - 12:10 pm
Engaging Your Deskless/Non-Wired Employees with Internal Communications
Hear how Acuity Brands, the largest lighting manufacturer in North America and a global organization with 13,500 associates, is reaching its deskless workforce, increasing associate/employee engagement, and increasing Glassdoor scores by:
Hosting listening sessions to find communications opportunities
Identifying different communications needs and channels for different employee segments
Using text messages and social media recognition to drive better employee engagement
Leave with practical advice and key steps and tactics you can use to engage your own deskless or hybrid workforce.
12:10 pm - 12:35 pm
Going Where The Work Is Done: Listening To Employee Feedback & Driving Your Communications Program
Christopher White, Global Communications Leader | FieldCore ( a GE company)
Details Coming Soon!
12:35 pm - 12:45 pm
Refresh & Recharge
12:45 pm - 1:10 pm
Deskless Workforce: How To Engage Employees Who Are not In Front Of A Computer Or Tied To A Cellphone!
Petula Burks, CEO & Founder | J. Hampton Strategies
The global pandemic caused many governmental entities to pivot to remote work and teleworking. Layer that on top of those employees who don't work at a desk or are not tied to their cellphones - the question arises - how are we communicating with all of our employees?
This session will unravel the mystery of cross-agency communication using different mediums to ensure that information is shared and feedback is heard.
From in-person sessions
videos
newsletters
emails
mailers
social media
How are you communicating with your workforce? Let's talk about communicating.
1:10 pm - 1:35 pm
How To Communicate To Employees Globally During A Crisis & Maintain Their Trust
Ronnika A. McFall, MBA, APR, US Media Relations & Spokesperson | Compassion in World Farming ( PRSA Member)
Employee Relations activities are designed to build sound relationships between an organization and its employees. Employee Relations is a critical element in fostering positive opinions and behaviors of employees as ambassadors for the organization.
Relationship: A relationship is a connection or association between entities. Human relationships are often described in terms of interactions, transactions, influence exchanges or shared communication between individuals or groups.
Consulting skills: Experts agree that these skills are imperative for consulting on public relations programming:
Creativity to offer new solutions, new messages and options
Good communication skills: written, verbal, electronic, online
In-depth knowledge of the issues to be addressed
Respect for the individual/group requesting a consultation
An understanding of the importance of confidentiality.
Negotiating Skills: There are three critical elements that are always present in negotiation this session will cover:
Information
Time
Power
The key point about these elements is that they are your perceptions and may not be reality. Your ability to negotiate improves as you believe you have the power to influence your environment, your employee and your world.
1:35 pm - 1:50 pm
Refresh & Recharge
1:50 pm - 2:15 pm
Don’t Let Hybrid Work Set Back Your DEI Efforts
Dionna Smith, GPHR (She/Her), Global Head of Diversity, Equity & Inclusion | Thumbtack
Details Coming Soon!
2:15 pm - 2:55 pm
Interactive Panel: Gaining Influence for Internal Communications at a New Company
Jonathan Goldberg, Communications Consultant | Local Wisdom
Lara Smith, Director, Communications | Somatus, Inc.
It’s become evident, now more than ever, how vital internal communications has become in the success of many organizations. However, old habits die hard, and we’re seeing internal communicators are now responsible for business outcomes that have traditionally been limited by the status quo. The IC professional is now at the intersection of business strategy, employee experience, culture building, technology, and communication production. This shift is new for many organizations and will take long term commitment to achieve an ideal state.
Pinaki Kathiari, CEO of digital communications agency Local Wisdom, brings together four IC superstars who have joined new organizations within the last year. We aspire to empower internal communicators and have seen an opportunity for IC pros starting at new companies to shake it up and help influence change. With great power comes great responsibility, but great responsibility needs to also come with great power. With that in mind, our panel will focus on key strategies and actions to build credibility, gain influence, command respect, and drive results. Join us as we talk about how to flip the table and set ourselves up for success.
Moderator:
Pinaki Kathiari | CEO, Local Wisdom
Our panelists:
Lara Smith | Director of Communications, Somatus
Kristin Cooke | AVP Communications Manager, Citizens
Nponano Maikori | Senior Manager Internal Communications, Glassdoor
Johnathan Goldberg | Communications Consultant, Local Wisdom
2:55 pm - 3:00 pm
Close Of Day 1
Day 2: General Sessions - 05/12/2022
11:00 am - 11:30 am
Day 2 Kick Off & Chairperson Address
Jason Anthoine, Managing Founder | Audacity
11:30 am - 11:55 am
Listening is the New Talking, Action is the New Listening
Victoria Dew, SCMP, CEO | Dewpoint Communications
Throughout the pandemic we’ve seen an increased focus on voice of the employee as companies seek to connect and communicate with their people. However, true listening goes far beyond regular engagement and pulse surveys – it requires a commitment to ongoing conversations and then taking decisive action to help improve employee experience.
While this may, at first, seem overwhelming, when organizations implement a Listening Program they benefit from clear objectives, systems and processes for listening and analyzing inputs, and a roadmap for taking action. The outcome is a genuine, consistent pulse on the voice of the employee that can inform business decisions across the organization.
In this session, participants will learn:
What an Employee Listening Program is and why it’s important
How to set SMART objectives that will create clarity and consistency for stakeholders
How to build a cross-functional team that lightens the load and strengthens the program.
New ways to listen that engage employees and co-create solutions
How to analyze and act on what you’ve heard to truly improve employee experience.
11:55 am - 12:20 pm
Driving Culture that Supports a Hybrid Workforce
Karen C. Nuckols, Director, Internal Communications | Altria
Hear how Altria, a Fortune 200 company headquartered in Richmond, Va., is moving from a largely in-office workforce to one that supports hybrid working. The pandemic presented an opportunity to embrace working when, where and how employees like and creating a culture that supports flexibility. While early on this journey, they’re learning a lot and putting those learnings into practice.
12:20 pm - 12:45 pm
There’s An App For That: Connecting The Workforce One Smartphone At A Time
Jason Brennan, Director, Corporate Communications | Asbury Communities
Employees expect to have the same tools and technology at work as they do in their personal lives. Hear how Asbury Communities developed a communications strategy that relied heavily on an employee app to reach its largely non-desk workforce and engage employees at all levels in multiple locations.
Prepare yourself to:
Generate buy-in for an employee app
Measure impact
Identify opportunities to use the app to not only make employees more productive, but to also save them time.
Discover champions to manage local communications
12:45 pm - 1:05 pm
Refresh & Recharge
1:05 pm - 1:45 pm
Interactive Group Breakout Session: The Rules of the Game for Remote Employee Engagement
Erin Watson, Director of Client Experience | Game On Nation
With teams and leaders existing together in different environments- both live and virtual- the simple power of connection may be one of the strongest forces keeping employees engaged.
This interactive session looks at three Rules of the Game for cohesive in-person and virtual communication, helping you foster professional relationships and re-build trust with the authenticity that your teams expect.
Erin Watson, Director Of Client Experience at Game On Nation, is an expert on team connection and workplace climate, sharing an easy-to-follow three-part framework that you can use to immediately improve group dynamics, workforce morale, and overall team buy-in.
1:45 pm - 2:10 pm
Internal Organs to Reimagining Employee Engagement
Sasha Jackson, Interim Internal Communications Manager | City of Atlanta Department of Watershed
The human body relies on internal organs in performance of vital functions. When two or more of these organs work together, they become a part of a body system. Internal Communications is the “heart,” the functioning organ responsible for effective communications amongst employees within an organization. How do you keep the heart healthy and communicating with all the other organs? The early stages of the pandemic when teleworking became the new normal,
teaching us that the heart needed more innovative methods and strategies in communicating the inner workings of why organs exist. Our employees are the most vital resource of showing the heart, in human form. Hear the City of Atlanta Department of Watershed Management’s plan to strengthen the heart, internal communications through the organ structure of employee engagement and inclusion.
Including ways to help you:
Connect-how does the heart (Internal Communications) engage employees?
Inform- methods and tactics used to keep the “heart” connected to the vital resource, employees.
Engage- how do you keep the heart healthy for the vital resource?
2:10 pm - 2:45 pm
Rapid-Fire Panel : Get Your Biggest Remote, Hybrid, Frontline, Deskless & Dispersed Workforces Questions Answered
Isabel York, Communications Leader, North America | FieldCore ( a GE company)
William Horton, External Communications Manager | City of Atlanta Department of Watershed Management
You've submitted your biggest internal communication challenges, you've continued to submit questions over the past 24 hours, and this is your opportunity to get answers to those questions.
With an expert speaker panel with a variety of experience levels—you're bound to takeaway practical ideas that will immediately enhance your internal communications strategies.
2:40 pm - 3:00 pm
Key Takeaways & Conference Wrap-Up
Speakers
Jonathan Goldberg Communications Consultant | Local Wisdom
Karen C. Nuckols Director, Internal Communications | Altria
Lara Smith Director, Communications | Somatus, Inc.
Blair Bloomston CEO | Game On Nation
Victoria Dew, SCMP CEO | Dewpoint Communications
Conference Chair: Kevin Finke Founder and Chief Experience Officer | Experience Willow
William Horton External Communications Manager | City of Atlanta Department of Watershed Management
Jason Anthoine Managing Founder | Audacity
What People are Saying
“A fresh perspective and practical takeaways.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Useful. Really like the focus on frameworks, template, etc.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Personally and professionally inspiring.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Fast moving and good mix of topics to help keep internal comms professionals in the know.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Also very useful and actionable presentation with a frontline, desk-less workforce.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
“Great conference! I love that we can all still gather and learn things from each other in our homes. I love the ability to have a virtual conference. I hope this continues in the future.”
Virtual Conference Attendee
Internal Communications Today: Strategies For Engaging Remote, Non-Desk, Frontline, & Dispersed Employees | April 2021
This is your chance to attend a top-rated internal communications roundtable from the safety and convenience of your desk.
This virtual event will still provide the high-quality content, leading speakers, and interactive breakout sessions ALI masterclasses deliver in person.
ALI virtual events are delivered via Zoom meetings. You will receive a Zoom meeting link immediately after registering, directly from Zoom, as well as a registration confirmation from us.
The ALI Community!
"It was a great platform to share virtual best practices and to hear all the wonderful ideas in a casual online environment." —Employee Engagement Specialist Virtual Conference Attendee
"Love that we get EVERYTHING...video, chat, presentations, contact list. That never happens at other events!" —Virtual Conference Attendee
"This was my first ALI Conference today and I loved it. Thank you for hosting! Hope to attend more in the future!" —Communications Specialist Virtual Conference Attendee
Nonprofit/government employees are eligible for a $150 discount. Contact us at 773-695-9400 or connect@aliconferences.comto receive your promotion code.
Testimonials
"You all really pulled together an impressive group of folks. I loved speaking with the Salesforce and Amazon communication teams. I always feel that I take more than I give at these meetings, thank you for making it time well spent."—Vice President, Organizational Communications, American Cancer Society
"This is the conference where innovators of our industry will convene & shape the blueprint for the modern communications function in the age of digital. This is the conference for you if you dare to challenge the status quo."—Senior Vice President, Corporate & Digital Communications Group, Mastercard
"I loved the conference! I think the line-up was terrific and representative of all sizes of businesses which I think makes it useful for everyone and helps broaden the talking points & open up different scenarios on the overarching topic."—Manager, Corporate Communications, Scripps Network Interactive