Internal Communications Measurement

Internal Communications Measurement

Strategies To Identify, Evaluate, Report, And Act On Measurement That Matters

December 08, 2022 | Virtual Masterclass, 11:00 AM – 3:00 PM ET

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Join us virtually this fall!

Virtual Masterclass:
Thursday, Dec. 8 | 11AM-3PM ET

Measurement is one of the most valuable tools for Internal Communicators, and yet it can often seem like one of the most frustrating ones to master!!

Determine the effectiveness of your current efforts by tracking engagement, outlining goals, and generating feedback.

Angela Sinickas

Angela Sinickas
Sinickas Communications, Inc.

You’ll walk away knowing how to calculate the ROI for your specific communications!

So many aspects of what we do can be measured, so where to start? Angela Sinickas, CEO of Sinickas Communications, Inc. will help you identify the most important messages to measure (the ones that actually change employees’ behaviors in ways that improve business success) and the correct channels to carry those messages.

 What you will learn:

  • Develop measures that will connect your communications with achievement of the ideal behaviors and organizational goals
  • Select which organizational goals are most likely to be affected by communication campaigns
  • Build measurements into your communication planning process
  • Determine what data and metrics you might want to tune into, and why
  • Use data to help you make strategic adjustments to your communications approach
  • Choose the best channels for the ideal knowledge and attitude messages
  • Identify the ideal behaviors for each stakeholder group to reach the goal
  • Link your communications to organizational strategy and measure its impact
  • Set measurable objectives for your messages and channels you’re using
  • and more

Who Should Attend

This Conference has been researched and designed for Vice Presidents, Directors, Managers, Specialists, Officers, Leaders, and Consultants involved in:

  • Internal Communications
  • Employee Engagement
  • Brand Communication
  • Strategic Communications
  • Employee Communications
  • Training & Development
  • Employee Relations
  • Public Relations
  • Human Resources
  • Strategic Planning
  • Intranet Communications
  • Digital Communications
  • Global Communications
  • Organizational Development

Benefits of Attending This ALI Virtual Masterclass

  • Access to practical presentation with real examples and proven strategies from your peers at a variety of leading organizations
  • Networking list for attendees to continue the conversation after the masterclass
  • Interactive, hands-on breakout sessions allowing you to work with your internal communications peers
  • Certificate of attendance for CEUs
  • Opportunity to meet with peers face-to-face while remaining safe
  • Guaranteed extensive, how-to instruction that you can use immediately
  • Opportunity to have your most pressing questions on the topic answered in real-time

This isn’t a passive experience! You will be encouraged to engage throughout the entire event through small group breakouts, networking breaks & more!

Leave with a thorough understanding of the latest best practices in measurement and how they apply—or can be applied—in your work context.


Interactive Sessions
Internal Communications ROI
Best Practices Live Panel

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