Measurement is one of the most valuable tools for Internal Communicators, and yet it can often seem like one of the most frustrating ones to master!!
Determine the effectiveness of your current efforts by tracking engagement, outlining goals, and generating feedback.
Angela Sinickas
CEO
Sinickas Communications, Inc.
You’ll walk away knowing how to calculate the ROI for your specific communications!
So many aspects of what we do can be measured, so where to start? Angela Sinickas, CEO of Sinickas Communications, Inc. will help you identify the most important messages to measure (the ones that actually change employees’ behaviors in ways that improve business success) and the correct channels to carry those messages.
What you will learn:
- Develop measures that will connect your communications with achievement of the ideal behaviors and organizational goals
- Select which organizational goals are most likely to be affected by communication campaigns
- Build measurements into your communication planning process
- Determine what data and metrics you might want to tune into, and why
- Use data to help you make strategic adjustments to your communications approach
- Choose the best channels for the ideal knowledge and attitude messages
- Identify the ideal behaviors for each stakeholder group to reach the goal
- Link your communications to organizational strategy and measure its impact
- Set measurable objectives for your messages and channels you’re using
- and more
Who Should Attend
This Conference has been researched and designed for Vice Presidents, Directors, Managers, Specialists, Officers, Leaders, and Consultants involved in:
- Internal Communications
- Employee Engagement
- Brand Communication
- Strategic Communications
- Employee Communications
- Training & Development
- Employee Relations
- Public Relations
- Human Resources
- Strategic Planning
- Intranet Communications
- Digital Communications
- Global Communications
- Organizational Development
Benefits of Attending This ALI Virtual Masterclass
- Access to practical presentation with real examples and proven strategies from your peers at a variety of leading organizations
- Networking list for attendees to continue the conversation after the masterclass
- Interactive, hands-on breakout sessions allowing you to work with your internal communications peers
- Certificate of attendance for CEUs
- Opportunity to meet with peers face-to-face while remaining safe
- Guaranteed extensive, how-to instruction that you can use immediately
- Opportunity to have your most pressing questions on the topic answered in real-time
This isn’t a passive experience! You will be encouraged to engage throughout the entire event through small group breakouts, networking breaks & more!
Leave with a thorough understanding of the latest best practices in measurement and how they apply—or can be applied—in your work context.
MASTERCLASS FEATURES
What People are Saying
“Real world examples most of us could relate to in our jobs, lots of sharing re: best practices, tools used, etc. to gather and analyze data, and candor re: what they’re still trying to tackle. Lots of useable takeaways.”
“Helpful reminders PLUS excellent dashboard visuals!”
“Robin was also very helpful. Her insights re: what and how to report to senior leaders were great, and she provided lots of real examples of the kinds of data she tracks, how she reports it to execs, etc. All very helpful for me in doing my job better.”
“Appreciated the key points about having the courage to tell leaders what they really need to hear instead of giving them just good news, and understanding that you have to tell leaders just the key points. Not give them all the detailed data, because that’s for you to use with your own team.”
“Loved the templates they shared! Can’t wait to use them.”
“My favorite section as Jessica addressed SO TANGIBLY how she solved a KEY problem that I’m also trying to address.”
“Lots of valuable tips re: boosting effectiveness of newsletters, etc., about types of data to track, and about assessing intranet usability.”
“Like hearing from someone actually doing the work in a major company.”
“tangible tools and advice/wisdom shared”
“Learning best practices from IC peers that I can put into place at my company, and not just hearing a bunch of marketing pitches from vendors”
“Like the intimacy of smaller attendee groups, the way they comment and interact during sessions.”
“The host and speakers were relaxed but professional. I liked the overall atmosphere and the content was fantastic.”
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