Enjoy complimentary coffee, tea and continental breakfast as you meet your fellow attendees.
 Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.
 Be sure to stop by and visit your sponsors!

Welcome to the Employer Brand Activation conference. In this fast-paced forum, you'll get to know your fellow peers, their biggest brand challenges, and a few fun facts.

Takeda is a patient-focused, values-based, R&D-driven global biopharmaceutical company committed to bringing Better Health and a Brighter Future to people worldwide.

With a passion and pursuit of potentially life-changing treatments for patients are deeply rooted in over 230 years of distinguished history in Japan.

What do you do when you’re tasked with developing a global EVP at a large, complex organization? Plan, socialize, probably throw that plan away, make allies and identify key partners, then plan again. A lot of what we do cannot and will not be successful without the support and understanding of our stakeholders and partners. Developing a successful EVP really comes down developing strong relationships and building credibility.

In this session, we’ll discuss:

• How to communicate and operate with an agile mindset
• Develop a successful EVP
• Keep stakeholders focused and engaged

GQR is an award-winning international Banking & Finance, Energy & Engineering, Technology, Healthcare and Life Sciences search specialist. This session will cover:

• Align intent & actions in your Employer Brand messaging and your Employee Value Proposition (EVP)
• Attract, retain and engage the most talented candidates and employees—and the best additions to your culture
• Develop content creation strategies that inform and attract relevant talent
• Use storytelling to communicate your culture and employee experience
• Build an authentic employer brand in a remote-first/hybrid world that showcases your organization’s values and culture
• Gain executive buy-in for your employer brand marketing strategies
• Adding employee experience initiatives to your engagement & retention strategy, and getting leadership buy in.
• How to authentically communicate new benefits to employees to increase engagement and buy-in (be aware of over-communication or unclear communication about offerings).
• Importance of employee rewards & recognition programs for all levels (incentives)
• How to streamline your communications strategy for employee rewards & recognition, and event strategy to a hybrid and partially remote employee base.
• How to keep employer value propositions and company values authentically at the center of your messaging.
  (This past year we were at 80% which is 15% above industry average retention for Sales)

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.
 Visit your sponsors to check out some of the latest tools and innovations supporting internal communications.

How often should CEOs communicate with employees? How should they relate complex information or deliver difficult news? When should they weigh in on controversial topics sensitive subjects and when should they leave well enough alone? During “The Great Resignation” feeling connected to executive leadership teams can be one of the strongest drivers for employee engagement—creating a place where people want to stay and grow in their careers.

Ardent Health shares insights into:

• Building an executive communication playbook
• Executive team engagement with employees
• Meaningful way to support of a healthy workplace culture

In this session we’ll discuss how to deploy a strategic multi-channel, integrated marketing approach to activate and operationalize your employer brand with employees, prospects + candidates in four (4) easy to implement steps, including: 

• Delivering on the top three attributes today's talent is looking for in an employer 
• How to utilize branding for influence to significantly reduce attrition and improve quality of hire and other HR metrics.
• Key activation components and how to leverage with internal and external audiences
• How to optimize your channel mix to deliver on your goals + targets 
• Winning with senior leadership:  how to be your own cheerleader

Reservations have been made at a number of local restaurants.
 Don't miss this opportunity to have lunch with your peers at a local Chicago hot spot!
 Everyone is financially responsible for their own lunch.

Organizations are in a unique, challenging, and some would argue, a time of opportunity, to thoughtfully re-evaluate competencies and skill set metrics’ alignment with the employees' "WIIFM", (What’s In It For Me). Work is a subset of life, not separate from it.

Let's rebuild our internal brands and give our leaders, at all levels in the organization, concise tools to support workforce resilience and meet people where they are. Let’s define Not only WHAT our internal brand is but WHY these elements are driving value through values.

• What is the Shift Organizations Need in Their EVP in 2022  and What are the Important Elements to build this successfully.
• The #1 Mindset Strategy Needed For You to Attract Top Talent—Agility
• How Values Become A Magnet for Retain Talent, Anchor your Internal and Brand Drive your Business Strategy.
• The Tools and Skills Leaders and Employees Need to Communicate and Navigate this 3.6% unemployment environment.

Three years ago, if you asked ten employer brand practitioners to define "employer brand," you'd get twelve different answers. Today, in light of our post-pandemic world, employer branding has come into its own, being discussed seriously in major business publications, industry podcasts, and conferences. That said, there's still a sense that employer branding feels like a hack, a set of tips and tricks to make the usual way of recruiting work a little better. It's not.

In today's session, you'll learn how to properly define employer rebrand, and see its real power in companies of any size. More than that, you'll learn what employer brand is trying to do, and see how you can get ahead of the curve to turn your employer brand into a recruiting force multiplier.

Three things you'll learn:

• What employer branding really is (beyond the hacks)
• Why your current recruiting methods are losing effectiveness
• The secret to employer brand effectiveness (spoiler: it isn't what you think)

Anthill: Solutions For Employees That Don't Sit At A Desk

With the variety of tools available it's hard to navigate and choose the one that is best for your organization. In this fast-paced session you'll have the opportunity to see demonstrations of top brand and communications tools of your choice. We'll alert you when it's time to switch—grab a sweet treat on your way.

In this "no-pressure" setting, you'll be able to ask your most pressing questions and receive honest feedback from your peers.

More panelists TBA!

Don't stop the conversation! Join us at Midway Club as you network with your peers and sponsors at the #ALI_IC reception. Participate in raffles & sign-up for dinner with your peers.

Want to keep the conversation going? Join a group of attendees for dinner at a local Chicago hot spot.
 Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made.
 Everyone is on their own financially.

Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.

When Teach For America saw a gap between employee engagement survey responses and their 1500 staff members’ lived experiences, they recognized an opportunity that allowed them to double staff favorability about internal communications in 18 months.

Learn about how they harnessed the power of listening to improve employee brand:

• Moving from annual engagement surveys to constant listening—How can we foster a deeper understanding of staff members’ lived experiences?
• Building brand through employee partnership—How can we deepen collaboration with the people who most want/need stronger communications?
• Fostering continuous learning and improvement within communications—How can we bring people into what we’re trying and learning every day?

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

Details Coming Soon!

If you’re looking for a few tips and tricks to add to your repertoire or processes, this session aims to build upon what you may already be doing or give you some food for thought including social media, utilizing Google trends and consulting on the candidate journey. 

Companies must optimize their story so it resonates with every audience who is invested in your culture: employees, candidates, customers, investors, and more. Organizational storytelling surfaces important cultural moments and corporate decisions that impact people, and uses those stories to engage all audiences. Ultimately organizational storytelling results in a content library of employee stories that will be used across channels, to engage different audiences.

When employer branding teams lead organizational storytelling in their companies, they not only produce innovative content that brings culture clarity to talent audiences ... they also serve as the authority and source of source for use by global stakeholders throughout their organization. And, your company acquires cohesive, complete, and compelling messaging.

With actionable examples and use cases by leading global brands, this session will help attendees implement organizational storytelling to:

1. Activate Employer Brand
2. Change Brand Perception & Grow Brand Awareness
3. Capture Globally-Distributed Culture, Virtually
4. Implement an Organizational Storytelling Strategy That Benefits All Stakeholders

You've submitted your biggest challenges, you've continued to submit questions over the past 24 hours, and this is your opportunity to get answers to those questions. With an expert speaker panel with a variety of experience levels—you're bound to takeaway practical ideas that will immediately enhance your brand and communications strategies.

More panelists TBA!

Thank you for joining us for the Employer Brand Activation Conference. Be sure to share your thoughts and photos using #ALI_EMPLOYERBRAND. You will receive a link to OneDrive next week with copies of all presentations.