What do superheroes and great stories have in common? Like a caped crusader, a good story lives among the commoners. It flies high but is grounded in the everyday. It isn’t always what it appears to be. And most important, it shows up and saves you when you’re in distress. This session will introduce a case study in how to identify, build and produce long-form content that can be tapped into by almost anyone, and then demonstrate what it looks like when that content is published across a wide variety of products, platforms and audiences, using a content strategy called COPE — Create Once. Publish Everywhere.

• How COPE can be scaled to work for anyone at any-sized organization
• Discover how a single story can be deployed dozens of different ways and published over many months or even years effectively
• Develop an understanding of how the best storytelling extends well beyond writing — and what that looks like
• Learn how strong traditional research and writing can be used to proactively meet audiences and organizational needs - in the moment and in the future
• Receive practical tips for managing content and teams: how the same things that make for a great story also provide a solid foundation for a team’s strategic communication efforts
• Uncover why your institution, organization or corporation is NOT the hero of your story: Your people are!

Strong, compelling writing is at the heart of effective internal communications, as well-crafted stories can inspire action, build trust, and create a sense of shared purpose. This session will dive into advanced writing, editing, and storytelling techniques designed to elevate corporate content, providing practical strategies for structuring internal content, enhancing emotional appeal, and using storytelling to drive engagement and alignment within their organizations.

• Mastering clarity and conciseness: Cutting through corporate jargon to create clear, compelling messages that resonate
• Mastering the art of persuasive storytelling: Structuring narratives that captivate employees and drive engagement
• Techniques for refining tone, structure, and readability to enhance internal messaging
• Adapting style and tone to suit executives, frontline employees, and remote teams.
• Best practices for using storytelling elements to make corporate messages more relatable and memorable
• Enhancing writing and editing with technology while maintaining a human touch
• Using storytelling techniques to transform dry facts into compelling, relatable narratives
• Leveraging emotion in business storytelling

Video storytelling has become one of the most compelling tools for corporate communication, offering a dynamic way to engage employees, align teams, and humanize leadership. A well-crafted video can simplify complex messages, create emotional connections, and reinforce company values in ways that text alone cannot. This discussion will explore strategies for creating impactful corporate videos that inform, inspire, and connect.

• Exploring the psychological and emotional impact of visual storytelling in corporate communications
• How to create compelling videos that feel real, relatable, and engaging without needing high-budget production
• Encouraging employees to share their own stories to build connection and trust
• Understanding when to use live video, animation, interviews, or short-form clips for maximum impact
• Leveraging leadership presence: using video to humanize executives and make leadership communication more engaging
• Optimizing videos for multiple platforms: best practices for adapting video content for intranets, social media, newsletters, and live events
• Exploring emerging technologies like AI, VR, and interactive videos for corporate communication

Great leaders don’t just manage; they inspire, engage, and connect. Storytelling is a powerful leadership tool that can transform the way managers communicate, turning everyday interactions into moments of motivation and influence. This discussion will explore strategies for equipping managers and leaders with storytelling techniques that enhance their ability to communicate vision, drive change, and build stronger relationships.

Encouraging leaders to share authentic experiences to foster trust and relatability
Teaching leaders how to align narratives with company values, vision, and goals
Using storytelling to navigate organizational change and overcome resistance

Guiding leaders to transform reports and metrics into engaging stories that inspire action
Enhancing mentorship and feedback conversations with relatable anecdotes
Teaching leaders to use emotion in storytelling to make messages more impactful
Tips for helping leaders refine their storytelling to be clear, focused, and memorable