October 01, 2020 - |
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The time zone for this event: [MST]
Day 3 - 10/01/2020
|7:00 am - 8:00 am|
General Sessions, Day 2
|8:00 am - 8:30 am|
Welcome Back - Breakfast & Networking
Coffee will be hot and breakfast will be available at 8:00 a.m. Be sure to stop by and visit your sponsors.
|8:30 am - 9:10 am|
Attendee Feedback, Recap from Day 1 & Chairperson's Address: Content that Counts - Crescenzo Communications
Steve Crescenzo, CEO | Crescenzo Communications
In Steve's morning address as well as recapping from Day 1, he'll also be tackling the latest communication best practices and trends to help you create great content that cuts through the clutter.
Creating communications that people will actually pay attention to . . . and act on!
Let’s face it: It’s getting harder and harder to capture our audiences’ attention with our communication efforts. Limited attention spans, increased workloads, more and more competition . . . these things are making it almost impossible for our key messages to get through. Almost impossible . . . but not impossible. Not if you change the very nature of how you communicate.
We will draw from dozens of real-life examples to show you:
|9:10 am - 9:45 am|
Using Facebook and LinkedIn Groups to Create More Meaningful Engagement with Stakeholders - Utah Department of Transportation
Zach Whitney, Digital Communications Specialist | Utah Department of Transportation
engagement is changing the way they want users to interact. Facebook groups specifically are becoming increasingly important as a way to reach stakeholders and engage with them.
Learn how Utah Department of Transportation uses groups to engage with their stakeholders as well as tips for creating and maintaining your own Facebook and LinkedIn groups.
More specifically you will learn:
Zach Whitney, Digital Communications Specialist
|9:45 am - 10:00 am|
Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers & visit your sponsors.
|10:00 am - 10:35 am|
Creating Engaging Video That is Anything But Corporate - Novartis Institutes for BioMedical Research
Susan DiClemente, Director of Communications | Novartis
about some process, procedure, or initiative about to launch. Boring and unengaging. At the Novartis Institutes for BioMedical Research we don’t settle for boring, and use humor whenever we can to engage our audiences. Good video storytelling (and humor sometimes) is critical to engaging associates and making an indelible mark on their brains.
Learn how to:
|10:35 am - 11:15 am|
Interactive Session: Leveraging DIY Video Tactics to Attract and Engage Audiences - Skill Scout
Elena Valentine, CEO | Skill Scout
Media is the literacy of the 21st century. Video can bring often difficult concepts to life and make communications more human. And now, with the advent of new technologies and approaches, you can take video communications into your own hands- without breaking the bank.
In this session, we will dive into case studies and practical tips from several organizations who are taking a more DIY video approach to showcase stories of product launches and CEO highlights, to open enrolment and recruitment.
You’ll learn how to:
● Leverage employee generated content in nearly every touch point of the internal engagement spectrum
|11:15 am - 11:25 am|
Stretch Break & Refreshments
Take a quick stretch and grab a bite to eat as we finish up with our final case-study sessions.
|11:25 am - 11:55 am|
Effective Communication Tactics for Navigating a Brand Crisis
Communication can be one of the most powerful tools for mitigating and recovering from a crisis that strikes your brand. Having strong internal and external communicators and channels in place is critical to ensuring stakeholders are informed, activated and engaged during a crisis.
Leave this session inspired with proven tactics to battle any sort of crisis that comes your way, including:
|11:55 am - 12:30 pm|
Get the Business! How to Achieve Greater Engagement through Innovative Communication Strategies - Levi Strauss & Co.
Jeff Stalcup, Director of Change and Communication | Levi Strauss & Co.
Following feedback from the HR function of Levis Strauss & Co that communication was too complicated, too academic and basically not fun, you will learn how Jeff's department made the process simpler and far more engaging and yes, more fun!
In this session Jeff will explain the journey from audit to success on why they chose the path they did and how it all worked. You will learn how Levis Strauss & Co have created an engaging experience for the consumer.
|12:30 pm - 12:45 pm|
Conference Wrap-Up: Share Your Key Takeaways, Raffle & Final Questions - Crescenzo Communications
Steve Crescenzo, CEO | Crescenzo Communications
As a group, you will share your 'golden nuggets' and what you plan to do first when you return to your office.
|12:45 pm - 1:00 pm|
Close of Conference | Thank You For Joining Us
It has been our pleasure to have you join us for ALI's 3rd Annual Strategic Corporate Communications conference.
You will receive a follow-up email with the link to presentations and a promotion code to join us again at a discounted rate.