Day 2: Main Event
April 28, 2022 - |
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Day 2: Main Event - 04/28/2022
|11:00 am - 11:25 am|
Welcome Back & Group Breakouts
Get back into the event and share a ha moments from day 1.
|11:25 am - 11:50 am|
Straight Talk On Storytelling—Fireside chat
Dale Wilkinson, Head of Content | Summer Break Studios
Tiffin Jernstedt, Chief Communications Officer | Neiman Marcus Group
Let's talk about the real challenges we have as communicators to create compelling storytelling—and how to make it happen anyway!
Tiffin Jernstedt, who has led communications at several top fashion brands, will discuss some of the hurdles she has experienced, including:
|11:50 am - 12:15 pm|
Building Community: Meaningful Employee Communications during COVID-19
Leanora Minai, Executive Director of Communications, Office of Communication Services | Duke University
The novel coronavirus forced organizations into new ways of working, disrupting in-person connections and stretching bonds with workplace culture. At Duke, a university and health system with 43,000 employees, many staff in non-student and non-patient facing roles transitioned to remote work arrangements during the outset of COVID-19. Now, two years after the pandemic erupted, many employees want to continue a hybrid work schedule. But a challenge in a post-pandemic workplace is how to build community and culture when staff and teams are geographically dispersed?
During this session, you’ll:
|12:15 pm - 12:35 pm|
Refresh & Recharge
|12:35 pm - 1:20 pm|
Numbers to Stories: Data Visualization for the Internal Communications
Becky Sennett, Research Lead & Senior Strategist | Brilliant Ink
Gabriel Galdamez (he/him/él), Marketing Lead & Senior Strategist | Brilliant Ink
One of our greatest opportunities as internal communications professionals is to tap into the power of data. While our colleagues in Marketing have long used data-driven insights to set and refine strategies, communicators have lagged behind. Now, as internal communications tools and resources become increasingly sophisticated, we’re gaining access to more and more powerful data about our people's communications preferences and behaviors. But it’s easy to get overwhelmed by the volume of data and how to pull out the most important insights.
In this session, discover how to apply storytelling to help you pull out key insights from your internal communications data and present them in a visually compelling way. The session will cover specific tips and techniques for:
|1:20 pm - 1:45 pm|
A story isn’t enough: the importance of authenticity
Paul Baltes, Director of Communications | Nebraska Medicine
We know storytelling can be a powerful way to share a message. It’s not enough to have a story—how it’s told and who tells it can be vital as well. In this session we’ll explore the importance of authenticity in internal communications.
|1:45 pm - 2:10 pm|
|2:10 pm - 2:40 pm|
Speak with a Purpose to Make a Lasting Impact: How to Leverage Key Strengths when Communicating
Michael Hughes, Training Officer | Department of Veterans Affairs
The ability to motivate and influence people by what you say is one of the most powerful skills communicators possess. The best storytellers among us use simple language, draw on personal experiences, and make the most of modern media to connect with their listeners.
During Michael's presentation, learn how to leverage all three of these skills to tell the kinds of stories that make the biggest impact.
|2:40 pm - 3:00 pm|
Parting thoughts & biggest take-aways
Kevin Finke, Founder & Chief Creative Officer | Experience Willow
Our event chairperson Kevin Finke will summarize the most impactful take-aways, and answer any final questions.