Day 2: General Sessions
March 24, 2022 - |
Follow & Tweet #ALIComms
What People are Saying
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Agenda
Day 2: General Sessions - 03/24/2022 |
||||
---|---|---|---|---|
8:00 am - 8:30 am | Breakfast, Bagels, & Beverages & Visit Your SponsorsEnjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day. | |||
8:30 am - 9:00 am | Day 2 Kick Off & Chairperson AddressGeoff Ables, Managing Partner | C5 Insight | |||
9:00 am - 9:35 am | Ditch The desk: Managing An Employee-Centric Mobile AppAlyssa Hagan, Director, Communications & Content | Encompass Health Corporation Reaching deskless workers can be a challenge with only traditional communications channels at your disposal. After extensive research to understand how to support its unplugged healthcare workers, Encompass Health launched an employee mobile app in 2015 with the goal of engaging its workforce through content and helpful self-services tools its employees both needed and wanted. In this session, you will learn:
| |||
9:35 am - 9:50 am | Drinking Your Own Champagne: Learn How Firstup Used Its Own Technology During A MergerChuck Gose, Head of Community & Industry Insights | Firstup It’s one thing to partner with a software company who tells you what you should do. It’s another thing to partner with a company that follows its own advice. Firstup walks the walk, talks the talk and delivers. In the summer of 2021, two workforce comms heavyweights SocialChorus and Dynamic Signal merged to form Firstup. In this conversation, you’ll see:
And what you won’t see:
| |||
9:50 am - 10:10 am | Morning Refreshments, Networking Break + Visit Your SponsorsEnjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors. | |||
10:10 am - 10:45 am | Future Channels 2022 and Beyond: Incorporating Short-Form Content Into Your Communications StrategyMichael Lantzy, Co-founder | soundbite.ai Over the past five years, consumer adoption of short-form audio and video content has skyrocketed with platforms like TikTok, Instagram, and Snapchat. Platforms like these are driving a massive shift in employee communications preferences, making secure short-form audio and video a must-have within organizations over the coming years for all generations within the workforce. Yet, many communications teams have struggled to incorporate short-form content? Why? A couple of the most critical reasons, not understanding how and why it should fit into your communications strategy. And analysis paralysis, which keeps many organizations from being able to deploy and iterate quickly. This session will dive into what short-form content is, how to gather and create it, and how it can quickly integrate and deploy into an enterprise communications strategy. You will learn the benefits of creating more authentic connections, storytelling, and aligning short-form content with communications initiatives that result in greater employee engagement and sentiment. You will leave equipped with the knowledge needed to build a pilot roadmap that ensures long-term success, including how to:
You'll take away a guide with step-by-step instructions for creating your case for short-form audio and video, and a list of ideas that will help you communicate better with your employees. | |||
10:45 am - 11:15 am | Interactive Live Tour of Microsoft Viva For Communications!Geoff Ables, Managing Partner | C5 Insight In this session you’ll get a tour of some of the recently introduced employee engagement offerings from Microsoft including:
You’ll learn what each of these solutions are, see brief demonstrations of each, learn about the free versus premium features, and how to interact with your SharePoint Administrator or Partner to get these deployed within your organization. | |||
11:15 am - 11:30 am | Morning Refreshments, Networking Break + Visit Your SponsorsEnjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors! | |||
11:30 am - 12:05 pm | Drinking from the Fire Hose – Leveraging All Communications Channels During a CrisisGretchen Papez, APR, Director of PR & Media Relations + Marketing Director | The Valley Health System When a crisis hits, chief communicators must have a channel at their fingertips, from digital outreach to in-person communications. This discussion is based around preparation for and response to a multitude of crises: mass casualties, continued pandemic response and cyberattacks/cybersecurity/technology disruptions, and can be applied to other crises, including weather/environment, company disasters and even private situations. You will walk away with the key action items to execute your own crisis communication playbook:
| |||
12:05 pm - 12:30 pm | Rapid-Fire Panel : Get Your Biggest Digital Workplace & Internal Communications Questions AnsweredTiffany Nalle, Digital Workplace Change Management Team | Verizon Gretchen Papez, APR, Director of PR & Media Relations + Marketing Director | The Valley Health System Adrienne Prather-Marcos, Vice President, Internal Communications | Caesars Entertainment You've submitted your biggest internal communication challenges, you've continued to submit questions over the past 24 hours, and this is your opportunity to get answers to those questions. With an expert speaker panel with a variety of experience levels - you're bound to takeaway practical ideas that will immediately enhance your internal communications strategies.
| |||
12:30 pm - 12:45 pm | Key Takeaways & Conference Wrap-Up |
Speakers


Tiffany Nalle
Digital Workplace Change Management Team | Verizon
What People are Saying
Sponsors
ALI works with the best, so you can learn from the best. Our sponsors are industry leaders that are leading the way in communications.
There are a variety of sponsorship packages available and we are open to discussing a customized package that meets your needs.
Interested in becoming a Sponsor?
Introduce your brand, product, or services to key decision makers