Cody will lead the group in discussing their takeaways & lessons learned from Day 1.

Whataburger is an iconic Texas-based regional burger company with more than 1,000 restaurants, 51,000 employees and a superfan following. Over its 74 year history, it has built an amazing culture. Like many hospitality companies, though, it was challenged to connect with its 50,000 frontline Family Members (employees). In 2023, Whataburger launched its first-ever mobile app, which allowed the company to begin communicating directly with hourly workers. The result: increased retention, powerful engagement and rich employee feedback from the field. Vice President of Marketing and Communication Donna Tuttle will take you through the company’s journey to build and grow the WhataLIFE app and share tips and tools for other organizations considering a similar digital tool. 

From GE to Citadel. In this session, Greg Petsche and Jeff Corbin will chat about Greg's experience directing internal communications during the historic separation of GE into three separate companies and now his work at one of the largest investment management firms on earth and how technology was a critical driver for him at both.

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

Struggling to get employees to engage with internal newsletters and memos? You’re not alone. With attention spans growing shorter, capturing their attention is crucial.

The good news? With video emerging as the most effective tool for internal communication, it's now easier than ever to create memorable content to strengthen company culture and retain top talent. In this session, we’ll talk about:

• Why video is a must for your internal communication strategy
• How other companies are already leveraging internal comms video for employee interviews, event promos, company announcements, project recaps, etc.
• The golden rules for creating internal comms videos fast that your employees will actually pay attention to.

Panelists will share their experiences and insights on key considerations such as stakeholder engagement, message delivery channels, measurement, and adaptability. Attendees will gain actionable strategies and real-world examples to optimize their internal communication efforts, fostering a cohesive and informed workforce that drives organizational goals forward.