Enjoy complimentary coffee, tea and continental breakfast as you network with fellow attendees on this final day.

With a day, or two if you joined us in the workshops, under your belt you might be feeling a bit overwhelmed. Together we will recap yesterday's top takeaways and set the stage for this final day of learning.

Internal-communications-focused adaptation of Maslow’s hierarchy of needs and use it to illustrate the importance of having an audience-first approach to internal communications. Using this model as a framework, you will be walked through a series of case studies with tips you can apply to your work.

You’ll learn how to improve your editorial planning process, use FEMA’s planning cycles to improve your emergency and crisis communications strategy and use your role in communications to drive organizational change that improves communications outcomes.

As Tri-State Generation and Transmission Association, Inc., a not-for-profit electric utility, took on the challenge of transforming into a more flexible, continuous-improvement organization, HR and Internal Communications knew the voice of employees would be a crucial piece of the transformation’s success. By leveraging employee surveys, working groups, and an ongoing listening strategy, the organization heard directly from employees about what was working well, and where they needed to address challenges.

During this session, attendees will:

• Hear about the advantages and disadvantages of different listening techniques
• Learn about the cross-functional groups that helped break down silos
• Recognize the need for action plans as a result of employee feedback

Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. Be sure to stop by and visit your sponsors and be sure to fill out your evaluation forms.

• E-Learning videos accounted for 86% of all online video consumption in 2021. This happened to coincide with TikTok’s February 2021 launch of the #LearnOnTikTok campaign that has reached over 426 billion views.
• Video engagement statistics show that 66% of learners will choose a video learning option when there is an option.
• Learner’s focus steadily declines after 3 minutes.
• Providing a concise training library of topics allows learners to watch, pause, and rewatch a video until they have mastered the objective.  Instead of a single 15-minute video, try breaking complex topics into five 3-minute videos that target specific elements of the course material.

Takeaways:

• How to be the advisor and advocate to make people the #1 priority
• How to integrate and inspire your teams with curated cross-functional communications
• Tips to develop a comprehensive communications playbook for acquisitions

You've submitted your biggest internal communication challenges, you've continued to submit questions over the past 24 hours, and this is your opportunity to get answers to those questions. With an expert speaker panel with a variety of experience levels—you're bound to takeaway practical ideas that will immediately enhance your internal communications strategies.

Moderator: Amanda Atkins, Founder & CEO Atkins Leadership HQ

More panelists TBA!

Thank you for joining us for the 10th Annual Strategic Internal Communications Conference. Be sure to share your thoughts and photos using #ALIcomms. You will receive a link to OneDrive next week with copies of all presentations.